Checklist: heb je deze 5 conversiekillers al van je webshop gehaald? Vorige week had ik het over vijf conversiekillers voor webshops. Maar er zijn er natuurlijk nog veel meer. Vandaag kijk ik nog verder: welke 5 zaken kunnen de conversie op je webshop nog meer onderuit halen? 1. Shoppers laten veel gevoelige informatie achter op je site. Daarom moet je site er erg betrouwbaar uitzien. Ik weet niet welk jij gevoel hierbij krijgt, maar als ik in het checkout-proces op de betaalpagina alleen dit zie staan, op een voor de rest volledig blanco pagina, dan ben ik niet zo zeker of ik het wel kan vertrouwen. Professioneel design. Werk aan je microcopy. Gebruik ‘https‘. 2. Snelheid is voor webshops cruciaal. Als er één cijfer is dat je uit deze infographic moet onthouden, dan is het wel deze: voor elke seconde dat je site trager laadt, verlies je mogelijk tot 7 procent conversies. Kijk naar de laadsnelheid van je individuele pagina’s Tijd om even in je Google Analytics-account te duiken. Mik op een laadsnelheid van onder de 3 seconden 3. 4. Vermijd ‘error puke’ 5.
8 SEO tips for migrating your site Whether you've expanded your business into a new market, or simply want to help existing international customers find your site more easily, it's important to maintain your web presence in international markets. Sometimes, this can involve moving an existing website from one domain to another. But that doesn't mean you have to risk your traffic and search engine rankings to do so. In this tutorial, I'll take you through some of the basics that you should think about before, during and after a big international site migration, so you can be sure your website and business don't suffer. Subscription offer 01. Whatever your reason for migrating your website, you should put some thought into the domain you want to move to. Obviously, your choice of domain depends on a variety of factors, but when taking search engines into account, you should bear the following in mind: 02. 301s RewriteEngine on RewriteRule (.*) [R=301,L] 03. 04. 05. 06. User-agent: * Disallow: / 07.
5 Mistakes to Avoid With Free Shipping More online retailers are offering free shipping as customers come to expect it. Last year, more than half of all online transactions during the holidays included shipping at no charge, a 10 percent jump from 2010, according to a survey of online shoppers by comScore. While you may need to offer free shipping -- at least as a promotional feature during the holidays -- to retain and attract customers, don’t jump into it too quickly. Here are five mistakes to avoid when offering free shipping to your customers. Related: 7 Effective Ways to Promote Free Shipping 1. 2. 3. Related: 7 Ideas for 'Greening' Your Shipping Strategy 4. 5. Related: 10 Ways to Trim Shipping Costs 9 GIFs That Explain Responsive Design Brilliantly What is responsive design? Most people vaguely understand that it refers to websites that work just as well on desktops as they do on smartphones, but there's a lot more to it than that, leading to widespread confusion (heck, I'll admit, I've even been known to misuse it myself, even after fellow Co.Design writer John Pavlus called me a dummy for it). But the principles of responsive design aren't that hard to understand, thanks to this amazing collection of animated GIFs put together by the guys Froont, a San Francisco-based company specializing in making tools for designers to create responsive websites. Spend just a few minutes with these GIFs, and you'll never be hoightily corrected by a design pedant about "responsive websites" versus "adaptive websites" ever again. The GIFs below show many of the basic principles of responsive designs, with explaining quotes by Froont co-founder Sandijs Ruluks. "Does your icon have lot of details and some fancy effects applied?