7 Examples of Brands That Pop on Pinterest

I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the Food Network, Gourmet, or Cooking Light. What I am dying to do is head over to my new obsession -- Pinterest -- to discover the next pastry to tackle. Currently, I'm using Pinterest to save links to just about everything: recipes I love, clothes I want to buy, or furniture I want to furnish my house with someday. Since you already know how to use Pinterest for marketing, now you're probably craving some inspirational real-life examples of brands using it effectively. Based on this data, it's not surprising that many businesses-focused early adopters have been lifestyle brands like home goods retailer West Elm and Real Simple Magazine. Chobani You may wonder why anyone would want to follow a Greek yogurt brand, but like Facebook and Twitter, it’s all about the content you share, not necessarily what you sell. Oreck Mashable Etsy

vizualize.me: Visualize your resume in one click. 5 Tips for Pinterest Pin-to-Win Contests Pinterest is the most important new social sharing site in 2012, giving online marketers both a new way to engage potential customers and a means of boosting sales. Although there have been conflicting reports of just how Pinterest is impacting business fundamentals like sales, the general consensus is that Pinterest may be a better source of referral traffic for online retailers than any other social media site at present. To help gain traction on Pinterest, some businesses have turned to running pin-to-win contests that encourage customers to spread the word about new products and provide a lot of useful information to marketers. What follows are five tips for running a successful pin-to-win contest on Pinterest or similar social sharing sites. No. 1: Make it Easy to Enter A pin-to-win contest sounds simple enough. As a result, some marketers have created very complex contests that require entrants to complete a long list of tasks. No. 2: Offer a Significant Prize

12 Social Media Monitoring Tools Reviewed After several months of researching, testing, and using various tools for social media monitoring and response, I thought it might be helpful to share some of my findings. It was fun to dive into these tools, but I hope the information in this article will save you time and help you quickly find the tool that’s right for your needs. Why Bother Monitoring Social Media? Even if you or your clients have "decided" not to actively participate in social media, it’s really not a choice. Nature abhors a vacuum, and so does social media. Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed. Monitoring is only one piece of the puzzle, however. Terminology There are few terms you’ll need to be familiar with before we talk about the tools, so let’s take a moment to cover them before we jump into the details. Influence How many followers do they have? Sentiment Are the comments positive or negative? Volume Workflow 1. 2. 3.

13 Enlightening Case Studies of Social Media in the Classroom | Blog @ BOU Social media is the thing right now. It provides a way to connect people of similar (or dissimilar) interests from around the world. Social media also provides networking tools for professionals and even for job hunters. And it offers a platform for friends and family to keep up with each other. But social media isn’t just for professionals, computer geeks and families who prefer not to send email; increasingly, social media is becoming a part of the classroom. 1. It isn’t surprising that social media is used in newsgathering. This is a graduate level class in the Graduate School of Journalism that teaches students that they can use real-time searches to find breaking news — and to find comments on that breaking news. 2. Many universities are interested in sharing projects with the world — not to mention educating others in the school. Also, gathering this information into one place makes it a little bit easier to search for news and research being done at Stanford. 3. 4. 5. 6. 7. 8.

TeachEng.us Social Media Presentations | Knight Digital Media Center KDMC has hosted dozens of speakers during our digital media training sessions, and most of them are webcast live. Here are presentations filed under "Social Media." See also: Webcasts archive Social Media The Future of Technology and Storytelling David Pescovitz, BoingBoing.net The Changing World of Journalism Tom Mallory, homepage editor of the... Description Finding Stories in the Social Stream Burt Herman, Storify Description Burt Herman is the creator of Storify - a real time curation platform that helps people find the best of social media and turn it into a story. Herman also found the Hacks and Hackers group, which unifies journalists and developers to create innovative publishing platforms. A panel of Oakland Tribune reporters, photographers and editors talk about multimedia, the excitement of flash storytelling and the future of the newsrooms. The Future of Technology and Storytelling The Changing World of Journalism Finding Stories in the Social Stream Jane E.