12 Applications to Make Your Facebook Page More Engaging Currently, there are more than three million active Facebook Pages on the top ranked site, with the typical Page boasting an average of less than 1,000 fans — oops, I mean ‘likes‘ (seriously, that just doesn't roll off your tongue quite the same way). Standing out from the static requires you to dress up your Page and make it more interesting and fun for your ‘likers'. That's where Facebook applications come in. They're basically like plugins for your Page and there are tens of thousands of them available. Here's a compilation of some must have applications for any Page. Static FBML Yes, mentioning this application seems totally redundant because it seem to make it on every single must-have Facebook application list. Twitter for Pages There are actually quite a few Twitter applications for Facebook, but either not all of them work very well or they are meant for a basic profile and not an actual Page. Fan Appz Welcome Tab For Pages Page Maps Eventbrite My Top Fans SlideShare LinkedIn DivShare
Social Stage | FAQ Facebook App Easily launch an FAQ section on your Facebook Page! Build your list of Frequently Asked Questions on your Page, and embed video / images to answer the questions. You can also ask people to share their comments in your FAQ's so that you can get direct feedback from your customers on Facebook! Install Now! How it Works All of our apps work together to build a full website experience in your Facebook Page. Install apps in minutes on any Facebook Page you manage, customize the content and get more fans. Install Now Have more questions? Some Notable Features Included in Every App Content management Your content, your way. Edit your Facebook website in Facebook. Design templates Making you look good. You need not master web design to make your page look great. Embedded comments Stay social. If you like, gather comments on every page you post by offering the comments feature Facebook likers love. Facebook sharing Sharing is caring. Allow your fans to share the valuable content you offer. Force like Pricing Ads
smartURL Viral Tools, Apps & Features to include in your Facebook Fan Page And we’re not just talking about a simple “share” button here… Or a lonely “like” button… After all, a “like” button is pointless if there’s no one around to click it…. WP4FB 2.0. gives you access to an entire host of groundbreaking and innovative tools that will MAKE SURE your brand spreads like wildfire. Of course, we know you’re probably a little skeptical. And there are a lot of unscrupulous hustlers out there who promise to “blow up your Facebook page,” then leave you with a dud. So let us put your fears to rest by giving you a complete list of all the incredible viral marketing tools WP4FB 2.0 includes. Drag and Drop Visual Designer Build customized Fan Page templates by simply dragging and dropping! Premium Templates You can’t afford to have a second-rate Fan Page. Each one can be implemented with a single click, and gives you a Fortune 500 level design for a fraction of the price. FanGate This is one of the best-known and proven techniques to get more people to “like” your fan page.
What’s The Average Reach Of Your Facebook Post? There has been a lot of commotion around Facebook’s reach metric in the past few weeks. Some page admins have been claiming that they can only reach a fraction of the followers they used to with each post since September 21st. This sudden decrease is supposedly caused by the social network altering the Edgerank algorithm (more on that later) controlling which posts end up in fan’s News feeds, but Facebook hasn’t made it clear if that’s the case. We think that it’s too early to state whether the reach metric or Edgerank has been altered or not, we are collecting data for a longer time period to conclude whether the downslide is justified. For now, look at the table below to see the average organic and viral reach of your post according to your page size (the data have been gathered from July 1st to September 30th 2012). The Bigger You Are, The More Challenging It Gets Naturally, the bigger your Facebook page gets the more people your posts will reach. Get Into The News Feed Spotlight
Best Facebook app examples - ShortStack These apps show off just a few of ShortStack’s different functions - from the very basic, to the more complex. Promotion Voting Promotion Multi-Function Promotion Multi-Language Lead Generation & Gallery International Giveaway Countdown Goodie Download Advanced Promotion Coupon Promotion Photo Voting Newsletter Integration eBook Download Referral Promotion Interactive Map I absolutely LOVE ShortStack and plan on utilizing it with all my clients. - Vanessa Cabrera | Your Social Media Mentor Get Antenna Facebook Fan Page Creation Tools 2013 | Best Facebook Fan Page Applications | Facebook Layouts - TopTenREVIEWS
Techspectations Facebook 13 Free Design Tools for Visual Marketers on a Budget They say you shouldn't judge a book by its cover, but let's be honest ... a pretty cover doesn’t hurt when it comes to your marketing. That’s why -- whether you're creating lead generation content, social media content, calls-to-action, or infographics -- your marketing materials should always be as visually appealing as possible. Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff). But there's good news -- there are plenty of free and easy-to-use tools out there that can make you look like a master designer. Free Color Tools Even though it may seem like we have an unhealthy obsession with orange, we promise we’re equal opportunity color enthusiasts at HubSpot. 1) Adobe Color CC 2) Design-Seeds Warning: You could get lost browsing this site for hours since there are lots of food, puppy, and kitten pictures.
11 Simple (But Critical) Tips for Creating Better Landing Pages There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages. Landing pages also focus your visitors' attention on one particular offer, limiting the distractions of everything else on your website. But converting visitors into leads, even with landing pages, is much easier said than done. 1) Include All Critical Elements of an Effective Landing Page Landing pages, sometimes also called “lead-capture pages,” are used to convert visitors into leads by completing a transaction or by collecting contact information from them. 2) Remove the Main Navigation 4) Remember: Less Is More
35 Free Pre-Designed Email Templates Just For You [And an Infographic!] Any experienced email marketer knows that crafting the perfect marketing email is somewhat of an art form. Not only do you have to nail copywriting, messaging, personalization, and proper segmentation and targeting -- but you also have to worry about how that email actually looks. On both desktops and mobile devices. And if your background isn't in design, let's just say it's not exactly a piece of cake to craft an email that achieves both form and function. But with HubSpot's 2012 Science of Email Marketing research revealing that 65% of people prefer emails with mostly images rather than text -- and a whopping 88% opting for HTML emails over plain text -- email design isn't exactly something a marketer can afford to overlook. To give you a better sense of why expertly designed email marketing is so important these days, check out the infographic below and start 2013 off with an email marketing bang! (Click infographic to enlarge.)