26 Tips for Using Pinterest for Business Are you wondering how your business could use Pinterest? To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly! Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike. What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest. #1: Add a Pinterest “Follow” and/or “Pin It” Button One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Follow buttons are a great way to let users know you’re on Pinterest. #2: Brands and Pinterest While Pinterest hasn’t yet created a distinction between a personal profile and brand page (like Facebook), early adopting brands are making good use of their Pinterest presences and the pins and boards they’re sharing. *Note: Pinterest is one of the 60 new open graph websites and apps that allow a tighter integration with Facebook’s Timeline. #26: Zine
4 Tips for Creating Your LinkedIn Company Page Does your business have a LinkedIn company page? Keep reading for tips to create and grow a following for your LinkedIn company page. Why LinkedIn Pages? LinkedIn is the world’s largest professional network. LinkedIn is a publicly traded company now (symbol LNKD), which means that information about their revenues, operations and earnings are publicly available. You can gain a lot of insight about a public company by following their investor relations communications to better understand how the business is growing, and what the areas of focus are for the company. For example, 50% of LinkedIn’s revenues come from hiring solutions, and 30% are derived from marketing solutions. Also, keep in mind that LinkedIn has a more educated and affluent audience than some of the other popular social media sites for business. Given that the majority of LinkedIn’s revenues are derived from companies and brands, LinkedIn company pages are going to continue to grow in importance and relevance for the network.
Five Ways Brands Can Leverage Pinterest Now Editor’s Note: Reggie Bradford is the Founder and CEO of Vitrue, a provider of social marketing SaaS solutions. Follow Reggie on Twitter at @ReggieBradford and Vitrue @Vitrue. Pinterest is hot. White hot. The 2011 Crunchie award winner for Best New Startup has been on a roll lately, hitting almost 12 million monthly unique visitors and crossing the 10 million milestone faster than any previous independent site, according to comScore. The social content curation service has captured the attention of millions with a unique platform that allows users to express interests and ideas through visually appealing images on virtual bulletin boards. Vitrue has been following Pinterest closely as part of our normal vigilant assessment of the social space. Here are five ways brands can leverage Pinterest now: 1. Images are more effective than text at encouraging engagement, and an effective technology platform will allow you to surface visually appealing content on one or more Facebook Tabs. 2. 3.
Social Media Success Summit 2012: Online Social Media Mega Conference Dear Fellow Marketer; Do you want to attract more qualified customers with social media? Could you use some guidance and fresh ideas? Yes, the promise of social media is strong—direct contact with customers and prospects who were previously unreachable. And given this economy, who doesn't want more business? But if you're like me, you're looking to choose your social media activities wisely, without getting consumed by all of the options. Social Media Examiner is happy to announce Social Media Success Summit 2012—our fourth-annual online conference designed for marketers and business owners who want to quickly achieve social media success. Twenty-seven of the world's most respected social media experts have come together to share their newest strategies, tips and practical, real-world, proven examples. They'll reveal all of the latest business-building tactics you need to know to immediately benefit from Google+, blogging, Facebook, LinkedIn, YouTube, Twitter, Pinterest and more. P.S. 1. 2.
How Pinterest Changed Website Design Forever Even if you haven't ever visited popular visual bookmarking site Pinterest, you might recognize its design elements — which have been popping up everywhere since the startup burst onto the mainstream scene in 2011. The site doesn't use traditional web building blocks. "It's almost like a window-shopping mode," says Khoi Vinh, the former design director for NYTimes.com. "It puts the ball back in the user's court," muses Andrew Beck, a web designer at Blue Fountain Media. "It flattens the information hierarchy," describes Jeff Croft, a web designer and co-founder of ebook lending site Lendle. Pinterest puts web content into sticky-note sized blocks users can organize onto pinboards that fill the entire browser screen. Though the hot Palo Alto startup is staying mum about its user numbers, one study found it drives more traffic to websites than Google+, YouTube and LinkedIn combined. As it has gained in popularity, so too has its unusual design. Consequently, the design caught on.
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Why Pinterest Is So Addictive I would have written this article sooner, but I was busy on Pinterest. If you are still among the uninitiated, the social platform for collecting, sharing, and commenting on of photos of personal passions is uniquely engaging, absorbing, and addictive. The human instinct to collect things--be it baseball cards, miniature spoons, or teacups--is as old as stuff itself. But it took Pinterest to perfect this process online. But why would Pinterest, which has been around since 2008, be attracting such swarms of devotees now? Finding Your Happy Place and Sharing Your Ideal Self Dr. Long believes that Pinterest, like Facebook, relies on people generating content that interests other users, so once a critical mass of people comment and re-pin, it reinforces others to generate content. It’s more than just a critical mass of users, though, that’s driving Pinterest’s growth, says Long. Perfecting the Art of Collecting Beginning with the logo, which Carbone pronounces, “Casual but considered.
Decoding the Code: Seven R's of a Relevant Mobile Barcode Campaign Mobile marketers have used mobile barcodes as a powerful means of reaching consumers directly. We place barcodes on magazine pages, in-store signage, and TV screens. But in our excitement, we mustn't forget that mobile barcodes need to be based on a strong strategy that encourages consumer interaction. The primary benefit of mobile codes is clear: They enrich the brand experience by linking the physical world to the digital. Though half of smartphone users have scanned a quick response (QR) code, getting consumers to understand the value of codes and to continue scanning them remains a challenge, according to a recent Chadwick Martin Bailey survey. Mobile barcodes undoubtedly offer consumers a new and different experience. As with most any digital channel, relevancy is central to an effective mobile campaign. The following tips—the seven R's—provide a strategic framework for developing a successful mobile barcode campaign. 1. 2. 3. 4. 5. 6. 7.
Pinterest: Everything You Need To Know Is In This Massive Post Let me guess, you heard about Pinterest. Or more like, you can’t spend 15 minutes online without hearing about it… And now you’re thinking, “should I jump on the wagon too?” or “another social network to keep up with?” Alright, I hear you. Let’s start with what it is… Pinterest is another way of collecting and organizing stuff (images) you find online. This content is organized in “Boards” that work as categories you create and the images you pin in them are called… yes, “Pins”. You can follow people and they can follow you. Some Demographics Some think the majority of the users are females, they’re right. But there are other interesting numbers in this data, for example that the biggest age groups are between 25 to 44, 60% of its users have some college and largest percentage of household income is between $25 to $75k. How big is Pinterest I understand, you need to know if it’s worth putting some of your marketing energy into something before you jump in. How do you get in? Content Curation
Creating a Membership Site for Fun & Profit - Stu McLaren A lot of businesses haven’t utilized an online community for their websites. Do you know the steps to take to get your own member site up and running? Do you know when and what to charge your customers for their membership? If you don’t, you’re not alone. Many small businesses don’t know the benefits of member sites or what to charge their community and how to manage it. Podcast: Play in new window | Download Subscribe: iTunes | Android | Big Ideas: What led you to create Wish List? They come for the content, they stay for the community. As entrepreneurs we have a great opportunity to make an impact on the world. Juicy Links: Rich BrooksI’d Never Join an Online Community That Would Have Me as a Member Make Money Selling Your Photos and Marketing Your Photography Business - Photopreneur