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CRM management software

CRM management software
Customer relationship management (CRM) software is a concept advocating the centralization within a database of all interactions between a company and its customers. This makes it possible to pool and maximize the knowledge of a given client and, thus to better understand, anticipate, and manage their needs. Customer management platform software covers several key areas - customer support, sales analysis, management of marketing campaigns, and management of sales forces. Custom CRM Software Solutions allow real-time access to data and thus offers a personalized service: management of information requests, technical incidents, intervention planning, etc. Support and customer service are then able to improve quality and service. The efficiency of operations, to intervene more quickly, and to implement corrective actions to satisfy the customer. Therefore, implementing IT improvements in customer service and relationship management becomes a strategic imperative.

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