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Types of mobile ad formats and placements - Adsbalance The mobile ads market is growing every year, the mobile ad spends have surpassed TV spends as long ago as in 2018, and the share of mobile ads (among all of the existing types) is long past 70%. Advertisers have been excited with “mobile” for much longer: we remember the conferences in 2014 where our colleagues tried to persuade the brands they must start buying smartphone ads right away, but the market needed some time for the evolution to happen in flesh and soul. That is why any advertiser, whatever product they have, must know all of the existing opportunities to merely not become aliens from Mars. Mars the fourth planet, of course.To start with, we need to define what mobile ads are. It’s as simple as it seems: they are any ads that you have a chance to see on your mobile device, including tablets.
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