Most creative and interesting advertisements for 2011 It is always said that first impression is the best impression so to grab public attention towards their products the agencies and the large conglomerates stick to the creative advertisements. These advertisement techniques and unique idea helps you to spread your product or services successfully. Whether the ad is about cars, cool drinks, electronics anything which you think off; with its hilarious and creative ideas will either impress you or makes you look twice. We will take you to an excursion into the world of stunning creative ads enjoy! About the author
Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People Want to know how to persuade people online and get what you want? The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities. I’m not going to cover reciprocity, scarcity or social proof and all those widely known persuasion principles. Related: How Nike’s Making Persuasive Product Pages 1. The best way to persuade audiences that are not inclined to agree with you, is to talk fast. Want to boost persuasive power? Don Moore from Carnegie Mellon’s Center for Behavioral Decision Research has published research showing that confidence even trumps past accuracy in earning the trust of others. We prefer advice from a confident source, even to the point that we are willing to forgive a poor track record. People naturally associate confidence with expertise. 2. Light swearing, that is. Image credit
Projecting Image Image is everything, at least at first. Right or wrong, that first impression goes a long way in shaping how people feel about you until you impress them to think otherwise. You can feel successful people when they walk into a room. If you project a loser image, people will treat you like a loser right from the start. Here are seven tips to improve your image, so people will recognize you as a winner right off the bat. 1. You don't have to be rich to look good. And, yes, shoes matter. 2. Do you answer, "I'm doing good" when asked "How are you today?" 3. If all you talk about is your company, your job, your family, or the Kardashians, you won't be considered at the top of your or anyone else's game. 4. People are impressed by selfless givers. 5. Regardless of net worth or position, when you're unorganized, it shows and irritates those around you. 6. Successful people know how to make it all about the other person. 7. You are always judged on the company you keep. Like this post?
Mahmoud Essam presents: 30 Sites To Help You Open Doors To a New Career Lately it seems like everyone is getting laid off and those who have been able to hold their jobs are worried sick. We have been hit with layoffs for quite a while now and with that job insecurity has started taking toll on some people. However, most people don’t realize the possibilities that lie ahead of them. There are hundreds and thousands of jobs that are waiting given you have the skills, talent and most of all desire to succeed. We have compiled a list of 30 sites where you can find your next dream job. note : description for most of these sites are taken directly from their about page to give a better picture of what the site has to offer. Hound : Hound shows its members jobs from every employer website it can find in the United States and throughout the world. CareerBank : CareerBank.com is the leading online career center for the accounting, finance, mortgage, insurance and banking community. FlipDog : FlipDog is a great place to find jobs and advance your career. Yahoo!
history HISTORY: AMERICAN ADVERTISING IN THE TWENTIETH CENTURY Between the Civil War and World War I, advertising grew tremendously as a field, though no one thought of it as a science. The United States experienced a boom in newspaper and magazine publishing funded largely by advertisers. Every major city had inexpensive competing dailies and a national magazine industry grew. ADVERTISING AS MASS PSYCHOLOGY Advancements in photographic technology and the emergence of radio definitely encouraged the move away from text-driven advertising. As psychology called into question the Enlightenment vision of humans driven by reason, advertisers began to attach emotional values like friendship and status to products. So social scientists from academia followed Watson and migrated to sales. Stevenson's insistence on addressing the individuality of the customer while believing in the basic uniformity of human response is a paradox that the advertising industry has never overcome.
Different Types of Loyalty Loyalty is defined as a strong feeling of support or allegiance. Companies fight for it because it correlates well to product sales. The Fabulous Five (Google, Amazon, Apple, Samsung, and Facebook) are waging a spectacular battle against each other to earn customer loyalty. A key to winning is to understand the types of loyalty. Professor Christie Nordhielm describes three types as part of her marketing strategy framework, The Big Picture: Heart Loyalty is a strong emotional involvement with a particular brand. Where do the Fabulous Five fit? The wild card in all of this is Facebook. Wait! Choose how you want the latest innovation content delivered to you:
Mahmoud Essam presents: The 25 most difficult questions If you are one of those executive types unhappy at your present post and embarking on a New Year's resolution to find a new one, here's a helping hand. The job interview is considered to be the most critical aspect of every expedition that brings you face-to- face with the future boss. One must prepare for it with the same tenacity and quickness as one does for a fencing tournament or a chess match. This article has been excerpted from "PARTING COMPANY: How to Survive the Loss of a Job and Find Another Successfully" by William J. Morin is chairman and Cabrera is president of New York-based Drake Beam Morin, nation's major outplacement firm, which has opened offices in Philadelphia. 1. Since this is often the opening question in an interview, be extracareful that you don't run off at the mouth. 2. You should be able to discuss products or services, revenues, reputation, image, goals, problems, management style, people, history and philosophy. Give your answer a positive tone. 3. 4. 5. 6.
7 Day Business Plan Winning New Customers When you're having a conversation (or series of conversations) with a potential customer, work these questions into the dialogue. Once you've gotten answers, you'll know exactly what you must do to turn the prospect into a customer. How did you get into this [line of work/industry]?What do you like best about your job?What do you wish you could improve?What can you tell me about your priorities? These questions are variations of a list sales guru Barry Rhein gave me a few years ago. Note: Never interrogate the customer.
Quick Practical, Tactical Tips for Presentations In the past I’ve given some tips for handling meetings effectively, covering topics like: - How not to let your meeting go down a rat hole; - Dealing with the elephant in the room; - Dealing with skeletons in your closet; - How to make meetings discussions, not “pitches” - A tale of two pitches (I eventually invested in the first company that pitched) Today’s post is a subtle one about positioning yourself in a presentation. This might be a VC meeting but also might just be a sales or biz dev meeting. It’s any meeting where you are in a small room and are being called on to present on some form of overhead slides 1. If you look at Diagram A above you’ll see that the presenters are sitting at the opposite end of the table from where the screen is. If you look at Diagram B you’ll see that the people you’re presenting to can look you in the eyes and glance up at the screen. 2. I’ve lately been attending meetings with our shareholders (called LPs or limited partners). 3. 4. 5. 6.
Turn Around Tough Customers Watch out! Here comes Gladys. Or maybe it's Tim, Nelly, or Nigel. Whatever the name, this client is cranky and snappish, making even the most skilled professionals run for cover. Is it possible to convert this cantankerous customer into a fan? Success coach and international speaker Marilyn Suttle offers a resounding yes. In her best-selling book, Who's Your Gladys? Here are Suttle's seven tips to turn tough customers into devoted fans who spread good news about your company. 1. The most calming phrase you can say to a complaining client is, "Thank you for telling me." 2. When you're on the receiving end of a Gladys attack and your customer is angry and venting, do you bristle inside? 3. The customer isn't always right--but their perception of that matters. 4. No one wakes up in the morning thinking, "I'm so glad I get to have a tough conversation with my client today." 5. How you think about your customers influences how you respond to them. 6. 7.