joaoa on Vodpod - Videos about web 2.0, digitalism, social networking Or join with email Or Join with Email By joining, you agree to our Terms of Use and Privacy Policy. Or Sign in with email Forgot your password? Forgot your password Enter your email address and we'll send you an email with a link to reset your password. Sign in Joao Alves Top Collection Most Loved Internet Safety Joao 30+ Ultimate Headline Formulas for Tweets, Posts, and Emails A headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way you phrase things. Fortunately for us, many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take some inspiration from the best headlines of the best headline writers? The blueprints exist to get your tweets, emails, updates, and articles clicked. I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Exclusive Bonus: Download a free PDF of the Best Headline Formulas! The science and psychology of a must-click headline On average, five times as many people read the headline as read the body copy. This oft-cited quote from advertising guru David Ogilvy might be putting it mildly. Phew. Here’re thirty of the best formulas I’ve found. Ex. Ex. Ex.
Better Learning with ICT - Online Communities in the Classroom | Teachers TV Arm Your Sales and Marketing Teams With Strategic Content If you have a fully staffed marketing department, a sizable sales force, and want to be a superhero CMO, you’ve come to the right place. Every tweet, email, and ad you blast out works toward the same goal: to drive more sales. A marketer’s job is to engage prospects in various channels, while your sales team is focused on educating these leads through every touchpoint with your company. By collaborating through content, you can propel both of these efforts using a single strategy. Use Multipurpose Content to Drive Success Marketing and sales efforts should work hand in hand. Your marketing team needs content that engages readers and eventually convinces them to convert (i.e. give you valuable information such as a valid email address). Your sales team has a few other goals in mind: nurturing leads, overcoming common objections, and turning current clients into advocates and referral partners. To design content that drives the marketing team’s goals, make sure to: Target niche audiences. 1.
Amazing Stories of Openness (Open Ed Conference 2009) Alan Levine • cogdogblog.com • cogdogblog@gmail.com Open Education Conference Vancouver August 12, 2009 cogdogblog.com/stuff/opened09 While the Open Education movement focuses on institutional issues, a large ocean exists of powerful individual accomplishments simply from tapping into content that is open for sharing and re-use. As colorful as old covers of “True Stories” magazine, this presentation shares moving, personal stories that would not have been previously possible, enabled by open licensed materials and personal networks. See how this all started at cogdog.wikispaces.com/TrueStories Theme and graphics based on the Comic Book Plus copyright free archive of True Comics (1941-1950). Bonus! The CoolIris presentation, plus all videos and links are below the fold or watch all videos via a playlist
What Type of Brand Content Converts Best? Content marketing is much more than just churning out articles. Creating branded content that optimizes audience engagement and ultimately converts viewers into customers also involves using the right format and channels. And the content can’t just be okay; it must be spectacular. If you’ve been doing a good job of writing traditional articles, try throwing in a few other types of content to see what truths the data and your analytics tell you. Here are four common formats to get your readers to convert! Blog Posts Blog posting is the classic form of brand content. Do it right: The writing in your blog has to be great, and the value of the information has to be clear to readers. Infographics If you want your content to go viral, a well-crafted infographic is a good place to start. Do it right: Infographics are great for delivering all sorts of content, from data and statistics to inspirational ideas and new findings. Videos Social Media Posts
3 Sitios Web para hacer divertidas Tarjetas de video. Una de las cosas que ha cambiado en el mundo ha sido el hecho de las que las felicitaciones se han pasado al mundo 2.0, esto trae dos ventajas hay muchas formas de hacerlo y colaboramos con el planeta ahorrando papel. Dada esta situación quiero dejarte 3 sitios web donde puedes hacer tu felicitación en forma de tarjeta, pero que también puedes personalizar con un vídeo tuyo, así la persona sentirá mas cerca lo que deseas trasmitir por ese momento que esta pasando, y que deseas ser participe del mismo aunque sea de forma virtual. Ahora no tienes excusa para felicitar a las personas de una manera muy Geek!!! BubbleJoy : Sitio con muchas y creativas cartas, ademas puedes hacer el vídeo directamente con tu webcam. Sharenik.com : Sitio con el que crear tu tarjeta y al que puedes añadir hasta 12 fotos. eVCards.com : Otro servicio similar interesante para visitar y crear tarjetas con vídeo [Fuente makeuseof]
Los mejores videos educativos | Utubersidad.com The 10 Most Innovative Viral Video Ads of 2010 Josh Warner is president and founder of Feed Company, which promotes and distributes brand videos, including campaigns such as Levi's "Backflip," Ray-Ban's "Catch" and Activision's "Bike Hero." In four years, Feed has seeded more than 200 videos across the social web. Everybody loves viral videos. That's why they're "viral." Ad agencies have been trying, in their own way, to replicate the success of viral videos to help their campaigns get exposure and new fans. While some may miss the mark, there are some truly great and innovative viral video ads out there. For this year's top innovative viral video ads, advertisers and ad agencies split their goodness between web specific videos and great TV ads that did well online. This positive, inclusive tone and tight content/audience match make this year's social videos worth sharing. 1. Click HERE for the full interactive experience.Advertiser: Tipp-Ex Ad Agency: Buzzman 2. Advertiser: Sussex Safer Roads Partnership 3. 4. 5. Advertiser: Puma 6. 7.