How To Steal Your Competitor’s Customers On Facebook Have you been spending all of your Facebook Advertising dollars trying to reach people in your target demographic? Why don’t you strip out some of that effort and just go directly for your competitor’s fans? This technique will surely boost your fan base while simultaneously annoy the heck out of your competitor! Read on to learn more. In traditional PPC, Quiznos can bid on Subway, and ReadyTalk can bid on WebEx – even mentioning the competitor’s name in the ad. If your firm is trying to beat Company X, the acceptable ad copy is “better than X”, “read reviews of X”, “before you try X…”, “compare X and Y”, and so forth. But on Facebook, you can do MUCH better and it’s much cleaner. SMX and Search Engine Strategies are competitors in the search marketing conference space. In one week, SES is having a conference in San Francisco – and they are promoting it via Facebook ads to their Facebook page: Switcher campaigns: Show us you’re a member of X and we’ll give you [free_prize].
Online Accounting Software, Bookkeeping Software For Small Businesses Vend Make your meetings memorable Divorce: 10 Lessons I've Learned I was thinking about divorce today. Surprisingly it's not a topic I think about often. I think about being single all of the time, but not about divorce itself. Three years ago I chose to leave a very bad marriage. I've learned a lot of lessons since then and I thought I'd share a few of them with you. Lesson #1: Your married friends scatter. It doesn't happen all at once, but you'll gradually see most of your friends slipping away. When I see friends who are recently divorced I warn them that their friendliness won't last. Lesson #3: People change. You have these sweet precious children who you and your spouse guarded with your lives and protect them and teach them values and then you let them go. Lesson #4: You will make unexpected friends. Lesson #5: The loneliness is harder than you ever imagined. you, but it is not the same as having a spouse. Lesson #6: Be very careful about what's in your divorce decree. Lesson #7: The second time is easier. would be simple.
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Email Marketing and Email List Manager | MailChimp Pack for Android: Our List of the Best Android Apps SExpand The Android Market isn't always an easy place to get around. Our first edition of the Lifehacker Pack for Android rounds up essential Android apps—our personal favorites for productivity, multimedia, internet life, and just plain usefulness.P Lots of people are picking up new Android phones these days—nearly 200,000 per day, at last count. We're using the great app search and sync service AppBrain to create a Lifehacker Pack for Android. Like our iPhone Pack, this list is no short grocery checklist. ProductivityP Astrid: Astrid is a simple to-do manager into which you simply start typing, add context if you want to, then save. Evernote: Evernote's universal note app on Android is not as elegant, fast, or intuitive as Evernote on iPhone. mNote: At least some of the Lifehacker editors consider synchronized cloud-based note service Simplenote to be the Holy Grail of ubiquitous plain text capture. Internet/CommunicationP Location-AwareP Google Maps & Navigation: Get in your car. MediaP
ProjectionHub: Create Financial Projections Without a Spreadsheet Video: Insane 100-mph Crash Caught On Tape | Autopia Brendan S. Eden is the luckiest man on the planet right now. The 19-year-old Mason, Ohio, man reportedly was speeding at more than 100 mph when he hit a guardrail, went airborne and slammed into an overpass. The car broke into three pieces and threw him from the wreckage. The dashboard-mounted camera in a police cruiser caught the spectacular crash that left Eden in critical condition and shut down an Ohio freeway for more than six hours this morning. “He went down into the median, into the grass, hit the guardrail, went airborne and the car hit the center post of the bridge and literally exploded into three main pieces,” Mark Riley, who witnessed the crash, told WTDN-TV. Eden remained hospitalized in critical condition. “He is very lucky to still be alive at this point,” said Ohio State Highway Patrol Lt. Yeah. The crash shut down the southbound lanes of I-675 in Sugarcreek Township, about 15 miles southeast of Dayton, for six hours. Videos: WDTN-TV
How to Fund a Startup November 2005 Venture funding works like gears. A typical startup goes through several rounds of funding, and at each round you want to take just enough money to reach the speed where you can shift into the next gear. Few startups get it quite right. I think it would help founders to understand funding better—not just the mechanics of it, but what investors are thinking. I don't mean to suggest that our investors were nothing but a drag on us. Apparently our situation was not unusual. Let's start by talking about the five sources of startup funding. Friends and Family A lot of startups get their first funding from friends and family. If your friends or family happen to be rich, the line blurs between them and angel investors. The advantage of raising money from friends and family is that they're easy to find. The SEC defines an "accredited investor" as someone with over a million dollars in liquid assets or an income of over $200,000 a year. Consulting Angel Investors Seed Funding Firms