Content Marketing Resources: Webinars & Case Studies The 4 Steps to Content Marketing Enlightenment More than 70% of marketers will increase their investment in content marketing in the coming year, including hiring staff, creating more content and better using technology (Content Marketing Tactics study). Regardless, few marketers will be able to overcome the content shock that buyers experience on a daily basis as a result of the overwhelming amount of content being produced today. This eBook will provide guidance and specific tactics that best-in-class marketers are taking to climb the 4 steps to content marketing enlightenment. Download eBook » 2014 Content Marketing Tactics Planner 2014 Content Marketing Tactics Planner is Curata's third annual content marketing benchmark study. Download eBook » Stop Egocentric Marketing Most marketers continue to communicate to their audience in only their voice. This ebook discusses how to help marketers stop talking about only themselves. Download eBook » Content Marketing Done Right Download eBook »
The 220 Hour Campaign Structure Veteran marketer Dan Kennedy is famous for saying, “If debt collectors can send mail to people who have no money, offering them nothing, and still collect on debts, imagine what marketers could do if they sent mail to people who had money and offered them something valuable!” Kennedy’s point is a valid one, and one that bears additional scrutiny from email marketers. While we preach that the core of email marketing is to send relevant, timely, targeted, valuable email to people who asked for it, let’s put aside content for just a few moments to examine email campaign structure. The debt collector campaign structure is elegantly simple: repeated messages with limited variations on content over a period of time. Apply this same logic to an email marketing newsletter. Let’s say for purposes of example that your newsletter is monthly. You’ll cover 4 sends total, including the start of the work week, the middle of the work week, the end of the work week, and a weekend day. Is this too much?
Major Account Selling Bibliography from Mentor Associates Sales Training Sales Bibliography Every week someone asks me what my favorite book on sales and selling is. The answer is, it depends on the context. There are many different categories of books on selling and I have favorites in each. Here they are with comments. Textbook Gerald L. The best overall textbook covering the entire field of sales and selling. Blocking and Tackling - the fundamentals of sales and selling psychology and techniques. Brian Tracy The Psychology of Selling and Advanced Selling Strategies Together, these two books by Tracy form a really excellent primer on the basics of selling attitudes and techniques—without a lot of the hype found in some other popular works. Customer centered selling (Consultative selling) Mack Hanan Consultative Selling I don't know if he invented it as claimed, but Mack Hanan was the first one to put between two covers a selling methodology that demonstrated true value to the customer—in 1970 yet, the "dark ages." A Selling System Major Account Selling
Content Marketing Resources: Glossary Aggregate - the process of compiling and grouping information. Ann Handley - Chief Content Officer at MarketingProfs, a leading marketing resource for marketing professionals. Co-author of Content Rules. Autoblogging - refers to the process of automatically posting content to your blog or website. Back to top B2B Marketing - Business to business marketing - marketing directly to business as your target market B2C Marketing - Business to consumer marketing - marketing directly to consumers as your target market Blog Marketing - an online marketing program, or program component, whereby the blog is the focal point. Brand Awareness - a measurement of a consumer or web searcher's awareness of your brand. Brand Building - a common objective of an online marketing program. Brand Engagement - refers to the attachment between a brand and a consumer. Brand Visibility - a primary benefit of content curation. CC Chapman - is a media creator, entrepreneur, and online marketing expert.
Marketing Cloud Our digital marketing conference, Adobe Summit, was held in March, and it generated a number of significant mentions on Twitter. Our newest product, Adobe Social, is now a top term, with huge potential for reaching a wide audience. Sentiment continues to be almost unanimously positive or neutral. Why Content Curation Is Here to Stay For website content publishers and content creators, there’s a debate raging as to the rights and wrongs of curation. While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation — human filtering and organizing — has created what I’m dubbing, “The Great Creationism Debate.” The debate pits creators against curators, asking big questions about the rules and ethical questions around content aggregation. It turns out that lots of smart and passionate people are taking sides and voicing their opinions. In trying to understand the issue and the new emerging rules, I reached out to some of the experts who are weighing in on how curation could help creators and web users have a better online experience. The Issues at Hand Content aggregation (the automated gathering of links) can be seen on sites like Google News. Who are curators? Where We Stand Now
Fundamentals of Marketing | School of Marketing This event is over. This practical, real world course helps participants enhance their marketing knowledge and skills to better direct the overall marketing function and effort to drive corporate growth more efficiently and effectively. The course covers the importance of brand positioning; the role of brand management; how to bring a campaign to life; the creative brief and strategy; developing a great marketing plan—and more. From examining the 7P’s that are the essentials of marketing to understanding the keys to managing a brand, this course is taught by working professionals who know what it takes to get the job done and understand the difference between textbook learning and real-world experience. Circumstances have been changing at a rapid pace, and the best marketers understand that the fundamentals are the key to managing their brand and managing their career. Who is This Course For? Course Benefits When Where Reed Smith599 Lexington Avenue22nd FloorNew York, NY 10022 Agenda
Content Curation: Essential Advice from Industry Thought Leaders Content Curation: Essential Advice from Industry Thought Leaders It's a well-known fact that the game has changed when it comes to interacting with B2B buyers. After all, the Internet makes it easy to for you to share content with prospects ??? and for your prospects to find relevant information. But your prospects need help. The notion of "Brands as Publishers" is catching on and companies are empowered to publish increasing amounts of content through social channels and other online publishing platforms. Even though the notion of content curation carries an intuitive definition, many marketers are still wrapping their arms around the idea of where content creation and aggregation fit within an overall online marketing strategy. To help bring some clarity to the conversation about content curation, Lee Odden (the CEO of our Online Marketing agency) connected with several industry thought leaders to capture their insight and answers to the question: Aaron Strout @aaronstrout CEO, HiveFire
Assignment Briefing | School of Marketing This event is over. An assignment brief is the document marketers use to give directions for the projects they want their agencies' and other partners to accomplish. The brief should identify your project needs, objectives, target audiences, budget, and timetable and provide relevant background information. The quality of your brief is the key to getting quality work done. Today, depending on the company, one-to-many hundreds of individual marketers can interact with separate teams at different agencies on dozens of different assignment types. The challenge is that the complexity of managing the information your agency ecosystem needs to operate efficiently has outstripped the capability of current processes to effectively deliver that information. In fact, research indicates that on average, 30% of an agencies effort is wasted due to poor briefing. Who This Course Is For: Key Takeaways When Where Reed Smith LLP599 Lexington Avenue22nd FloorNew York, NY 10022 Agenda Defining "Brief"
SEO, SEM & Analytics Insights Can Psychics Predict the Super Bowl? At SEER, we manage a few PPC campaigns for an online psychic business. We had noticed a spike in new paid member sign-ups over the weekends during the fall of 2013 and wanted to investigate a bit more for new ideas. Looking at our conversion data month-over-month by city, we saw that Las Vegas had […] Google+: Looking Behind the Scenes of Profiles and Posts I love Google+. How to Submit Your Site to Google News In the world of SEO, making Google web results a primary focus and priority is standard, however, if your site or blog is consistently publishing relevant content relating to current events, you may be able to expand your reach. A Few Types of Bad Websites to Qualify for Link Removal Having gone through the process of conducting a backlink analysis due to a client’s manual penalty, and ultimately proceeding with link removal, I have become more aware of how to quickly qualify and determine what type of websites are “bad” for linking. I hate mice.
Female Online Marketing Speaker Stats: 13 True Evangelists Discuss The Data Over the years, we’ve heard discussion surrounding the diversity of tech conference speakers. The conversation was reignited this month with a series of articles and subsequent comment threads. Some pundits went so far as to suggest men speakers should boycott tech panels if there are no women on the panel. Obviously, that’s a limited and gimmicky solution. Still, gender diversity of those staking out and/or being awarded thought leadership podiums is an interesting and perhaps vexing question. I’ve surround myself with brilliant women because they’re plentiful and I’m a smart guy. Not Apples To Apples There are a number of considerations at play studying gender diversity among speakers. Straight up percentage is not the only way to measure. Before setting forth we also posed the questions, “What about other distinctions like race, religion, political party, sexuality or national origin? We included on-stage moderators but excluded audience Q&A mods’. Pages: 1 2 3 4
Content: The New Marketing Equation Enterprise Social Intelligence Platform This is the first in a series of posts by Candy Chang, an intern from my alma mater whom I had the pleasure of hosting this past week. She put together a summary of NetBase’s social intelligence report on Sennheiser, a German headphone manufacturer. My generation has grown up with parents always tugging earphones out of our ears or yanking headphones off our heads, warning us about our imminent deafness. But after taking a look at NetBase’s social intelligence report on Sennheiser, I might just hold that thought. This is a pretty important observation, because that means all headphone manufacturers have a chance at getting into the lead if they can just figure out how to make themselves the most durable brand (or at least seem like the most durable). Also shopping for headphones or curious about Sennheiser and too lazy to scroll back up to the link? Not enough time?
Google Scholar