Facebook Launch New Offers Product for Businesses A few select brands on Facebook are currently running tests of a new Facebook product for businesses called “Offers.” The most recent Offer, which generated a fair amount of buzz in the past week, was posted by Macy’s. Macy’s first posted the Offer on Thursday, February 23rd at 7:11am Pacific with an expiration date of February 26th. The Offer jumped out at me in my News Feed last Thursday when a friend of mine (plus six others!) Macy's Facebook Offer - appeared in the News Feed when friends claimed the Offer Simple, one-click claim – INCLUDING on mobile! What’s super exciting about this new Facebook product for businesses, is the absolute simplicity and ease with which users can claim the Offer. One click on "Get Offer" and Facebook emails you details! Users can claim the Offer from the wall of the brand’s fan page. Or, users can claim the Offer from their News Feed. More than half of Facebook’s 845 Million active users access the site via their mobile devices. Einstein Bros Bagels Offer
Sonic Memo Here's customer Dan Schulz with mention of a new way he's using Sonic Memo -- and it's a way I'd never thought of on my own... This is not only my last chance to convince you to give Sonic Memo a try, but it also could be your last chance to make a simple change on your web site that has been proven to increase sales and sign-ups. I'm going to make this quick, and cover just two main points: Reasons to Use Web Site AudioWhat Skill & Equipment You Need I'm going to try and be brief -- if you'd like more details, sign up for the info list at the bottom of the page and I'll tell you more. 1. Armand Morin of AudioGenerator relates a case study in Web Audio Success where simply adding some spoken instructions to the top of an order form increased conversions by 426% -- I'd say that's a pretty good reason to use audio. Making sales on the internet usually boils down to one thing -- trust. You need to build trust and credibility. 2. What could be better than recording by phone? ...a microphone. =:)
How to Take Advantage of The Latest Facebook Updates Facebook is changing and evolving all the time. Outdated features are being removed and new and more exciting features are added regularly. These updates are added to make Facebook better and more convenient for its users. If you want to succeed with using Facebook, you need to evolve along with it and learn how to manage it better. Three of the most important Facebook changes and how to make the most of them have been listed below. Update 1. Before, the only way users could get the latest updates from you or your company was through your Facebook page. People actually like subscribing to public updates because a profile has a face and a personality, which is different from a page which sounds too official and salesy. So How do you use your Profile Effectively? 1. Promote your profile and encourage people to subscribe to your updates. A good place to promote your profiles is on your website or blog. Then visiting the “Featured” section and clicking on “Edit featured page owners.” 2.
Facebook adds new public data to page Timelines, lets businesses assess competitors As part of the latest update to pages, Facebook has made new public insights data accessible to any user who visits a page. While the new public insights are not likely to be used by most Facebook users, they will help page owners understand the growth trends and performance of pages other than their own. Some businesses might not appreciate particular metrics and growth trends being visible to competitors, but they benefit equally by getting to assess other pages. Further, by providing a more diverse display of data, the social network continues to de-emphasize total Like count as a means of judging the success of a page. Modules like the one above are accessed by clicking the Likes tab or by visiting Facebook.com/[page name]/likes. For pages that are associated with a location, the module displays three additional items: “Photos Tagged Here,” “Most Visited Week,” and “Largest Party.” Previously, Facebook only displayed two metrics publicly: total Likes and People Talking About This.
WordPress: Additional Resources | Chris Strom, LLC We have been talking about WordPress quite a bit these past couple of weeks. As a Denver marketing company, we know how useful WordPress can be to a company's online marketing plan. WordPress can be used to connect with other social media outlets, as well as to simply connect with customers and improve relations. The fact of the matter is, WordPress is incredibly useful and versatile! Today, we want to end our series on this blogging engine with some resources to help you out with WordPress design. WordPress Newspaper Theme Gallery WordPress is a great tool to use for a site that is meant to be read like a newspaper or magazine. The 15 Best WordPress Plug-Ins to Use in 2011 2011 marked some great innovations in the world of WordPress plug-ins, and this site touches base on a handful of them with a short explanation and a link to the plug-in. WordPress Gallery As the name states, this site is simply a gigantic showcase of unique sites made with WordPress. Beginner's Guide for WordPress
Post Milestones to Your Nonprofit’s Facebook Page On March 30 the new Facebook Timeline design will roll out to all Facebook Pages and one new function is the ability to post Milestones to your Timeline. I’ll be giving a comprehensive click-by-click tour of the new Facebook Timeline design and tool set in my upcoming webinars on Facebook and Facebook Apps for nonprofits, but a how-to get started with Facebook Milestones is posted below: 1) Select “Milestone” from your Posting Module. Simple enough. 2. Select the month, day, and year of your organization’s founding. 3. Next, select the location of your nonprofit’s founding. For the story, don’t just copy and paste the content from the “Our History” page of you website. Finally, upload a visually compelling photo that either directly tells the story of your founding or a more general photo that speaks to your organization’s mission. 4. After you “Save” your Founding Milestone, review it the Timeline. 5.
Facebook Timeline for Pages - what you need to know about the change | WendyMoore.net Hi, Wendy here! If you are new here, you might want to subscribe to the RSS feed for updates on our Savvy List Building Articles. Already using Facebook? Follow Wendy Moore for the latest about the platform’s new features, tips and tricks as well as social media updates. Seems the rumours were true. You can go right now, take the tour and flip to the new look or wait until 31st March 2012 and Facebook will flip it over for you. I’d suggest you take action now and get yourself familiar with what has changed well before your fan page gets the Timeline format automatically applied by Facebook. In summary, here’s what’s changed: default landing tabs have been removedyou can now message fan pagestabs remain but are wider at 760pxyou can add a cover image, but follow the guidelines (see below) so you don’t get slapped (or worse, lose your page)a new look admin panel Change to Tabs Default landing tabs are gone. Likers Only Tabs (also known as reveal or fan gate) still appear to work. Important!
7 City Parking Apps to Save You Time, Money and Gas The Global Innovation Series is supported by BMW i, a new concept dedicated to providing mobility solutions for the urban environment. It delivers more than purpose-built electric vehicles — it delivers smart mobility services. Visit bmw-i.com or follow @BMWi on Twitter. Yellow curb, red curb, white curb, blue curb — figuring out where to park, especially in a big city, can make you feel like you're in a zany Dr. Seuss story. And when you do snag a sweet street spot, it can feel like a mini moment of glory. In cities, parking signs contradict each other. If you live in a crowded metropolis, then finding a parking spot is likely a task you'd like to see made easier. City-Specific Apps VoicePark (San Francisco): Finding The Sweet Spot is a book by David LaBua that teaches readers how to be savvy at finding parking in San Francisco. Can I Park Here? Apps for Everywhere iSpotSwap: This app tells you when others are vacating their spots, letting you swoop in to take it. Conclusion
5 Ways to Enhance Your Facebook Timeline Page With Images Are you wondering how to visually enhance your Timeline Facebook page? This article provides five actionable tips you can employ now. The Visual Opportunity When Facebook moved the navigation into the left column and added the Photostrip, I wrote how you could optimize your Facebook page for visual branding. And when Timeline was rolled out for personal profiles, I also wrote how you can customize your cover photo and profile picture. With each new overhaul of Facebook pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and Timeline for pages is no different. Establishing a consistent look and feel across pages and personal profiles, Timeline for pages provides significantly more opportunities to create a visually compelling page, starting with the masthead. Timeline page masthead: The cover photo, profile picture and custom tab images. Cover photoProfile pictureCustom tab imagesHighlighting postsMilestones