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6 Ways to Acquire New Customers via Social Media We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends. Different brands have different challenges when it comes to customer acquisition: "If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day," says Lisa D'Aromando, social media community manager at Equinox. Whether you're a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. "I'm a big believer in creating and sharing meaningful content," says Danni Snyder, co-founder and creative director at jewelry brand Dannijo. But what does it all entail? 1. There are 340 million tweets sent per day — odds are that a few of them are referencing your brand, though you may not realize it. 2. 3. 4. 5. 6.
Animate It for iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod touch (4th generation), iPod touch (5th generation), iPad 2 Wi-Fi, iPad 2 Wi-Fi + 3G, iPad (3rd generation) and iPad Wi-Fi + 4G on the iTunes App Store 26 Twitter Tips for Enhancing Your Tweets Almost anyone these days can throw together 140 characters and call it a tweet. But to use Twitter for maximum business impact there are many tried and true content sources ready to be used. In this post I’ll introduce practical ways to use good content for your tweets, everything from A to Z. #1: Answers Think about the questions your customers and prospects asked you this past week. Or maybe there are the repeat questions you’ve already answered on the FAQ page of your website. To get started, create a list of questions, and answer them in your tweets one by one—paying particular attention to the most relevant at this time. #2: Behind the Scenes Anne Handley refers to this type of content sharing as the “insider’s view of your company,” where you have the opportunity to share updates about the projects and work you’re currently involved in. #3: Case Studies Dust off those case studies and offer them via your tweets for immediate download. #4: Daily Deals #5: Events #6: Factoid #7: Guide
GetSocial Live! - Social Bookmarking for WordPress.com Instantbird Qu’est-ce que le Perception Management ? Cerveau émotionnel : clé du PM Les cités les plus rayonnantes ont toujours été celles admirées pour leur avance scientifique, culturelle, économique ou leur avant-gardisme concernant les Droits de l’Homme. Tel fut le cas d’Athènes lors du « miracle grec », de Bagdad au temps de l’âge d’or de l’islam et des sciences arabes, de Paris au Siècle des Lumières et de Venise au temps de la Renaissance ou encore de Vienne au tournant du XXe siècle. Le Soft Power Les politiques sont parmi ceux à avoir réfléchi en profondeur à la façon dont ils pouvaient influencer indirectement le comportement d’autres acteurs pour qu’ils satisfassent leurs propres intérêts. Joseph Nye, géopoliticien spécialisé en relations internationales regroupa ces idées sous le concept de soft power. Les neurosciences Plus tard, avec les progrès scientifiques et les méthodes de la psychologie cognitive, les neurosciences sont nées. Il en résulte alors principalement que : Le Perception Management Pour aller plus loin
Task & Errand Service By Awesome, Trustworthy People 7 Twitter Strategies for Growing a Great Following You’re likely on Twitter. But are you connecting with the right people? Do you want to build a quality Twitter following? If so, keep reading. In this post we will explore sometimes obvious, yet seldom implemented, techniques of building a following on Twitter as well as few methodologies you may have not considered but should find quite useful. The inspiration for this post came from the book Twitter Power by Joel Comm. Let’s get started. #1: Look for people you already know This one is a no-brainer but it often goes unexecuted. You can tell Twitter to cull the list of contacts from your existing accounts on Gmail, Yahoo, AOL and LinkedIn. This method is limited to web-based email and unfortunately there is no simple way to search your Outlook contacts for Twitterers. But there is a way around that: Open a free web-based email account such as Gmail or Yahoo! Done! There are additional implications, of course. #2: Twijazzle your blog So how do you Twijazzle your blog? Amen, brother Joel. How?
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