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'How Creativity Works': It's All In Your Imagination

'How Creativity Works': It's All In Your Imagination
iStockphoto.com What makes people creative? What gives some of us the ability to create work that captivates the eyes, minds and hearts of others? Jonah Lehrer, a writer specializing in neuroscience, addresses that question in his new book, Imagine: How Creativity Works. Lehrer defines creativity broadly, considering everything from the invention of masking tape to breakthroughs in mathematics; from memorable ad campaigns to Shakespearean tragedies. He finds that the conditions that favor creativity — our brains, our times, our buildings, our cities — are equally broad. Lehrer joins NPR's Robert Siegel to talk about the creative process — where great ideas come from, how to foster them, and what to do when you inevitably get stuck. Interview Highlights On comparing Shakespeare with the inventor of masking tape "I think we absolutely can lump them all together. "... On how Steve Jobs redesigned Pixar studios to maximize collaboration and creativity " ... "It's near midnight.

http://www.npr.org/2012/03/19/148777350/how-creativity-works-its-all-in-your-imagination

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12 Most Striking Tendencies of Creative People Ever wonder what makes those wacky, creative types tick? How is it that some people seem to come up with all kinds of interesting, original work while the rest of us trudge along in our daily routines? Creative people are different because they operate a little differently. They: How To Steal Like An Artist by Austin Kleon Wednesday, March 30th, 2011 Buy the book: Amazon | B&N | More… Here’s what a few folks have said about it: “Brilliant and real and true.”—Rosanne Cash“Filled with well-formed advice that applies to nearly any kind of work.”

Why Are We So Afraid of Creativity? Creativity: now there’s a word I thought I wouldn’t see under attack. Don’t we live in a society that thrives on the idea of innovation and creative thought? The age of the entrepreneur, of the man of ideas, of Steve Jobs and the think different motto? Well, yes and no. That is, indisputably yes on the surface. But no in a way that you might not expect: we may say we value creativity, we may glorify the most imaginative among us, but in our heart of hearts, imagination can scare us.

A creative life is a healthy life Take solace in the fact that "the creative process is 1% inspiration and 99% perspiration." Link between creativity and better mental and physical health is well established Passion protects us physiologically, allowing us to work longer with less stressTake time off and find ways to recharge your creative and physical energy, expert says Editor's note: Columnist Amanda Enayati ponders the theme of seeking serenity, the quest for well-being and life balance in stressful times. (CNN) -- There are many conversations taking place right now about creativity -- how our future depends on it, how our kids are losing it, how most schools are killing it, and how parents ought to be nurturing and encouraging it. I recently attended a lecture on the topic by Tony Wagner, Innovation Education Fellow at Harvard's Technology & Entrepreneurship Center and author of "Creating Innovators: The Making of Young People Who Will Change the World." But I am equally interested in what reignites "old" innovators.

The Rise of the New Groupthink But there’s a problem with this view. Research strongly suggests that people are more creative when they enjoy privacy and freedom from interruption. And the most spectacularly creative people in many fields are often introverted, according to studies by the psychologists Mihaly Csikszentmihalyi and Gregory Feist. They’re extroverted enough to exchange and advance ideas, but see themselves as independent and individualistic.

4 Ways To Amplify Your Creativity The holidays are over, the weather is lousy, and we’re sober again. We made all kinds of New Year’s promises, but the big one that will change our careers, if not our lives, is the promise to ourselves to become more creative. In my new book, Creative Intelligence, I show that creativity is learned behavior that gets better with training--like sports. You can make creativity routine and a regular part of your life.

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How to Find Your Creative Sweet Spot nice try. the research cited doesn't back up the claims made, let alone the prescription. You're likely most creative when you're groggy: The cited study didn't actually measure creativity. Creative problem solving is typically assessed by the use of ill-defined problems, which don't have a clear, or single, right answer. Insight problems like those used by Wieth & Zacks incorporate logic and have a single right answer. Being drunk helps creativity: This study measures "creativity" using the remote associations test, which isn't actually a good measure of creativity, but rather verbal fluency. See: Ochse, R.

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