Content Curation – How To Quickly Add Value As Information Marketers March 16, 2011 Content Curation – How To Quickly Add Value As Information Marketers By Dr. Content curation, a term that gained popularity in 2010, is the art of culling relevant, valuable and useful information from the vast ocean of data, and presenting it in a cohesive, interesting and comprehensive style that gives a ‘big picture’ view of a specific niche topic. No longer can anyone claim that they can peruse and make sense of all the content that exists (and is being constantly added) on even a very narrow range of subjects. 47 million websites were added in 2009 and an estimated 550 billion documents exist online today. The role of a content curator was first proposed around 2004, when the catchy term ‘Newsmastering’ was introduced by Robin Good of MasterNewMedia.com to describe a dedicated content analyst who would gather, collate and categorize content from various sources and compile it for consumption by those who are interested. What makes content curation necessary?
Mon cours du CFJ en Power Point | Nouvelle formule Ca m’arrive de plus en plus rarement mais j’étais un peu ému, hier, lors de la séance inaugurale de la saison 2010 du CFJ – version poussin: l’école accueillait ses première année (premières années?). J’y suis déjà intervenu, au CFJ, mais cette année, je suis « fil rouge », responsable d’une spécialisation – je vous la donne en mille, le journalisme sur Internet. Pourquoi ému? Parce que les fils rouges causent, le premier jour, émettent leur déclaration de politique générale, en 10 minutes chrono, devant les étudiants et devant leurs pairs, en l’occurrence quelques pointures bien mieux chaussées que moi, dont l’une, Gérard Courchelle (c’est lui, au-dessus, la mimine en l’air), que j’admire depuis tout petit déjà, quand je l’entendais présenter le journal sur France Inter. La voix, l’intelligence, le bon goût, la classe. Pourquoi je vous dis tout ça? Ecrire pour le web v1 View more presentations from Eric Mettout.
Open Source Software Tools And Directories: Where To Find Them, How To Evaluate Them If you are searching for Open Source software, where do you find good directories and collections of OSS tools, and how do you evaluate the many candidates available? Photo credit: Ophelia Cherry Unless you are looking for popular popular open source software - such as the ones available in the SourceForge top downloads or the few ones backed by vendors like Apache, Linux, MySQL, PHP, eMule, GIMP, OpenOffice or VLC, Google search might not be your best solution to find specific open source software to suit your needs. For example, if you search for an open source web editor on Google, you won't find BlueGriffon, a web editor based on the Firefox rendering engine Gecko (a tool I recommend to try either if you are an experienced or a beginner web author). Looking at Facebook, Twitter and LinkedIn lists of favorite open-source tools, it is clear that these OSS tools are definitely not something the average person has ever heard of. How do you find good open source software, easily? 1.
Content Curation: Bringing Order to Information Overload - StumbleUpon By Christy Barksdale | Posted | 16 Comments | Filed in: Content Marketing Content marketing, the publishing of relevant, link-worthy content, has been all the rage for marketing professionals for several years. A recent survey conducted by content marketing authority Junta42 shows that companies, especially small businesses, are continuing to spend more on content marketing each year because it is more effective than traditional marketing for differentiation in the marketplace. Leads, sales and client retention are better achieved when companies are resources for their customers and help solve their pain points. Now, the new wave of content marketing has arrived: content curation. What is content curation? Rohit Bhargava defines a content curator as someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. The content curation debate Curation: The purists vs. the realists Social sharing: Aggregation vs. curation Curated searching
Content Curators Curator: Latin, from curare to care, meaning one who has the care and superintendence of something. As I’m fresh off my first neighbourhood block party in the Kitsilano hamlet that makes up part of Vancouver’s West Side, I got to thinking about content, curating and libraries. There used to be a time when libraries were the absolute focal point (along with the school and church) of a neighbourhood. I worry, however, that ‘Nimby Neighbourhoods’ will supersede actual social relationship building. But, it is becoming increasingly clear to me that through the explosion of internet speeds (see Nielsen’s Law of Internet Bandwidth), mobile device proliferation (see Sybase YouTube video ‘Growth of Mobile’), and social networking opportunities (see Silicon.com article ‘Social network accounts outnumber people on Earth’), we shouldn’t lose sight of the fact the local library, school and church is being replaced or perhaps it’s being entirely augmented by our new digital DNA. Do you dare to share?
LeWeb 2010 on Plancast Outbrain raises $35M for content discovery platform Outbrain, a content discovery platform that helps online publishers drive engagement, has raised $35 million in a Series D round led by Index Ventures with participation from existing investors Carmel Ventures and Lightspeed Venture Partners. That brings Outbrain’s total funding to $64 million dollars. Outbrain provides publishers with links to relevant and personalized content that helps promote their own stuff and highlight interesting content on other sites. Publishers can build more engagement on their own site and profit from paid links that take people to other publishers who advertise with Outbrain. The new funding will help Outbrain extend further into online video and mobile web, while building up its business development team and expanding overseas.
The Three C's of Information Commerce: Consumption, Curation, Creation Brian Solis inShare180 Over the years, social networks have lured us from the confines of our existing realities into a new genre of digital domains that not only captivated us, but fostered the creation of new realities. As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.” Such is true for social networks and the digital persona and resulting experiences we create and cultivate. It was the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections, and engagement. On Facebook, Twitter, MySpace, et al., we were attracted by the promise of reigniting forgotten relationships and enamored by the sparking of new connections. With each new connection we wove, we were compelled to share details about ourselves that we might not have divulged in real life. Our concerns of privacy or the lack thereof, now require education. The Social Genome The 3C’s, Consumption, Creation, and Curation
Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content. While it was helpful to have a strategy for publishing information about your business before the Web, people didn't necessarily track if what you gave them as brochures and papers was integrated with everything else. Online, it's easier to see all of the different outputs of an organization side by side -- and to notice whether they connect the dots, or if they seem to come from separate businesses. It is more attractive to buy from a business that has its act together. Why content is important On the Web, people trade attention for good, useful content. There are still companies that struggle with the idea of becoming content producers, and thus have not yet formulated a content strategy. Some organizations are affected by the sprawling issue when it comes to content. Content and community
Curate, create and conquer: Journalism 2.0 startups to watch The race to uncover the next big thing in journalism is firmly underway. While media giants like AOL and Yahoo experiment with content betas, a small army of startups continue to jostle for position with new staffers, new technology, and new ideas. And they’re doing it almost exclusively online. PandoDaily founder Sarah LaceyPutting down roots In many ways, the Internet has leveled the playing field in the digital media space. This year’s most promising new venture may be PandoDaily, a blog launched amid much fanfare this month. PandoDaily’s success can be partially attributed to the high-profile status of its founder, but the money trail has some important clues too. Shafqat Islam, a digital media entrepreneur, said recent structural change in the industry had opened up large opportunities for innovation. The business of making money Not everyone in the tech world is convinced that digital media companies are a wise investment. The content curators The content creators