Browse Publications New technology in information and communications has changed the character of the digital divide—and the meaning of digital equity in this deeply connected age. Today home Internet access is common, but low-income households, older Americans and people who have high school degrees or less lag behind other demographic groups. The widespread use of smartphones is narrowing the gap for some of these groups, but that alone is not a solution for overcoming the digital divide. These factors, along with the growing importance of the Internet to the economy and society at large, are shifting discourse on digital equity. The impetus behind this effort is directly related to one of the findings of the effort itself: quality of life for an area’s residents is deeply impacted by the vibrancy and breadth of the arts and cultural offerings of that region. At Knight Foundation, we strive to support informed and engaged communities.
Predicting Google’s Next 3 Moves Between the potential of Facebook Ads and the launch of Apple’s iAds, many are wondering what’s next for Google. Despite the rumors around Google Me and the potential of Google Android, it looks like the company’s very next move might not be into social or mobile advertising. Rather, the company might be looking at additional ways to middle-man more of the ad-purchases across the net. Some recent moves by Google and its properties indicate that the company is moving to address the concerns from investors that it has limited short-term growth potentials. Specifically, the company seems to be pursuing three distinct sets of short-term strategies for monetizing more of the third-party content on the web. Three Short-Term Revenue Solutions Although Google posted a 25 percent gain in Q2 2010 over the same quarter the previous year, Google stock has dipped 21 percent since January, suggesting that investors are beginning to lose faith in the company’s ability to move beyond click revenue.
Free Real Time Web Analytics, Website Heatmaps, Monitoring ideas | new Quirky focuses on physical consumer products, so no business ideas, food, or standalone software please. Before you start, you can learn more about why Quirky passes on an idea. Always be sure to ask yourself: will my product make people's lives better, how will it work, will it stand the test of time, and will people buy it? It's not necessary, but it certainly helps. If your idea is good enough and has enough support it could very well be chosen for development (cue slow clap). There are a couple of major steps on the road to selection: Expert Review Each week, ideas that receive enough community support—or are chosen by a Quirky employee—move into Expert Review. Eval Eval is our weekly ritual: a live product evaluation that’s broadcast from the Quirky headquarters in New York. We're making invention accessible by allowing regular people to bring their ideas to life without sacrificing their livelihoods.
Google's Long History of Social Media Attempts [INFOGRAPHIC] Sure Facebook privacy issues can be frustrating, but what's the alternative? With more than 400 million users, no other social media platform has been able to touch Facebook's grip on person-to-person networking. But rumors have already started to fly that Facebook may soon face some stiff new competition. Google is supposedly getting into the market with Google Me, a not-yet-launched, oft-rumored social network that will directly compete with Facebook. Still, Google hasn't had the best track record when it comes to social media attempts. EDIT: The graphic has been updated to include Google Lively. More Google Resources from Mashable: - 10 Fun Facts You Didn’t Know About Google- 10 Must-See Google Street View Sightings- 5 Must-See Google Easter Eggs- 4 Ways Non-Profits Can Use Google Buzz- The Small Business Guide to Google Apps [img credit: Robert Scoble]
Anne Holland's Which Test Won – A/B Test & Multivariate Testing Education for Marketing Professionals List of Open Innovation & Crowdsourcing Examples - Best practices Intermediary Platforms Research & Development platforms Innocentive – open innovation problem solvingIdeaConnection – idea marketplace and problem solvingYet2.com – IP market placePRESANS (beta) – connect and solve R&D problemsHypios – online problem solvingInnoget – research intermediary platformOne Billion Minds – online (social) challengesNineSigma – technology problem solvingIdeaken – collaborative crowdsourcingInnovation-community.de – Community of innovators & creators. Marketing, Design & Idea platforms Collective Intelligence & Prediction platforms Lumenogic – collective intelligence marketsUshahidi – crowdsourcing crisis informationKaggle – data mining and forecastingWe Are Hunted – the online music chartGoogle Image Labeler – crowdsourced image labeling HR & Freelancers platforms TopCoder – competition-based software crowdsourcingSpudaroo – crowdsourcing copywritingClickworker – small online task solvingAmazon Mechanical Turk – low-cost crowdsourcing Open innovation software 478Shares
Apple vs. Google: Shootout on the Small Screen | CIO - Blogs and Discussion Google CEO Eric Schmidt showed off Google TV at the IFA conference in Germany on Tuesday, which followed fast on the heels of Apple CEO Steve Jobs unveiling the new $99 Apple TV last week. Looks like another skirmish has broken out between the Silicon Valley behemoths, only this time it's taking place in the living room. But the truth is that Apple and Google won't be going head-to-head, rather they're bringing very different services and ambitions to the television viewing experience. Google's plan is to unite Internet search and content with premium television content under a single user interface. This will enable a consumer to, say, search for actors, movie titles or television series, receive and watch video results all from the TV. Google TV, however, is an ambitious plan with little chance of success, says Gartner analyst Van Baker. While Google vies for the whole pie, Apple has chosen to go after a small slice with its next-gen Apple TV.
A/B Testing Tool | Split Testing and Multivariate Testing Software - Visual Website Optimizer