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Behaviorgraphics Humanize the Social Web

Behaviorgraphics Humanize the Social Web
inShare57 In 2007 Charlene Li, then at Forrester Research, now running the Altimeter Group, along with Forrester ‘s Josh Bernoff, Remy Fiorentino, and Sarah Glass released a report that introduced us to Social Technographics. Forrester’s research segmented participation behavior on the social web into six categories, visualized through a ladder metaphor with the rungs at the high end of the ladder indicating a greater level of participation. Social Technographics were designed to help businesses engage in social media with a more human approach, catering to individuals where, when, and how they are participating and contributing to the social Web. According to Forrester research… Many companies approach social computing as a list of technologies to be deployed as needed – a blog here, a podcast there – to achieve a marketing goal. The hierarchy was presented as follows: Creators, those who publish web pages, blogs and other social objects – 13% Inactives – 52% Creators 2007 – 13% 2010 – 24%

A Short Guide To Open-Source And Similar Licenses - Smashing Mag Advertisement Many developers and designers want to release their work into the world as open-source projects. They want others to be able to build on and share their code. But many developers and designers don’t have a clear picture of what the different open-source licenses really mean. What Is Licensing? A lot of confusion is out there about what exactly licensing means. Licensing is a great alternative to just releasing your work into the public domain or granting permissions on a case-by-case basis. Open-source licenses2 make it easy for others to contribute to a project without having to seek special permission. GNU General Public License The GNU General Public Licence3 (GPL) is probably one of the most commonly used licenses for open-source projects. Copy the software. Please note that it is very important to see source and binaries distribution as two very different things. GNU Lesser General Public License BSD License MIT License What this means is that: Apache License (al) Footnotes

Demystifier Les MéDias Sociaux Dans Votre Entreprise Mars 2010 Stowe Boyd - /message - Umair Haque Is Another New Spatialist Umair Haque makes an economist’s argument about the devaluation of relationships because of social media, suggesting that what is going on, here, online is not as cool as the social media gurus would have us believe. He compares this to the real estate bubble: Umair Haque, The Social Media BubbleOn the demand side, relationship inflation creates beauty contest effects, where, just as every judge votes for the contestant they think the others will like the best, people transmit what they think others want. On the supply side, relationship inflation creates popularity contest effects, where people (and artists) strive for immediate, visceral attention-grabs — instead of making awesome stuff.The social isn’t about beauty contests and popularity contests. They’re a distortion, a caricature of the real thing. I think, first off, Umair is undervaluing the utility of weak ties, which is what the socializing online largely creates. What? And the problem may be the publishing metaphor, itself.

MiFi Mobile Wireless Hotspots Now Stream Media to iPhone, iPad a Novatel have just announced some fantastic new functionality for their wonderful MiFi series of mobile WiFi hotspots: live iPhone and iPod Touch media streaming. Using any application that supports UPnP/DLNA media steaming for the iPod Touch (e.g. PlugPlayer), the latest update will allow you to stream music and movies to your Apple handset from the MiFi’s microSD card slot. With microSD cards now coming in capacities up to 32GB, what this means is that you can now pretty easily double the capacity of your media library if you’re willing to pick up a MiFi… and while the MiFi might be a redundant addition to your gadget bag if you’ve got an iPhone 3G, it would be an excellent way to keep your iPod Touch mobile and media rich without signing a two-year contract.

nielsen-global-soc-network-traffic-feb-10-mar-2010.jpg Half of Americans Don’t Trust the Ads They’re Exposed To Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all, according to the results of a survey conducted by YouGov. The survey found that among American adults who see any advertising at least once a month, 44% find them to be fairly (37%) or very […] Read more » Consumers Report More Privacy Breaches, Little Faith in Marketers A pair of new studies highlight a growing problem for marketers: at a time when an explosion of data is offering marketers an array of new possibilities, consumers are reporting more privacy breaches and a low level of trust in marketers to protect their data. Read more » Brands’ Most Engaging Facebook Posts are Almost Always Photos Source: Socialbakers Notes: Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos (4%) less common.

Why Is Every App A Game? The Badgeification Of The Internet Have you heard of the startup Gravity? It’s in the same space as Zaang, a company that we have covered before. I was researching the application to get some background on it, perhaps to do a comparison piece, give away some invites, or give it some straight up coverage. The company is going to be saddened that this is the post that they get, but so be it. I have become in the last six months quite the little gamer, and all of it by accident. I was confused. I began to wonder, what does Gravity, a startup focused on creating conversations on around specific niche topics, have to do with gaming? What the heck is going on here? Made ten comments? If you turn to a game to make your application sticky, the application itself might not be. Make it a game and you are hooked. So yes, it may cover some holes in your product, but if it works, it works. Time you spend building a game inside of your product is time that you do not spend making your app great. So yes, games can be useful.

March 25, 1995: First Wiki Makes Fast Work of Collaboration | Th 1995: The collaborative internet takes a giant leap forward with WikiWikiWeb, the first site that actually invites people to hack it. User-generated content and open source reporting are now standards of digital civilization. But for the internet’s first dozen years or so, even the eggheads who had invented the medium as a way of collaborating reliably over distances hadn’t thought of creating databases anyone could contribute to and edit other people’s work. The state of the art in 1995 was the listserv — still very serviceable groupware, but limited by chronological indexing where, especially in a long discussion, the context could get completely buried. With a wiki, you can jump in at the exact context — insert a sentence here — so the next reader doesn’t have to assemble random bits into a cohesive whole. It all seems so obvious now, with cloud-based documents that multiple people can edit simultaneously. Cunningham also coined the word “wiki,” which has nothing to do with computers.

communique_netendances_2009_f.pdf (Objet application/pdf) Publications les plus consultées Guide de bonnes pratiques - Développer les compétences par le numérique Les médias sociaux, au coeur du quotidien des Québécois Le gouvernement en ligne au Québec : des services aux citoyens en tout temps Ce rapport d'étude s'inscrit dans le cadre du projet « Transfert de compétences, optez pour le numérique » Orienter le détaillant dans son virage vers le commerce électronique. Croissance importante de la popularité des services payants de visionnement en ligne tels que Netflix et Club... La première étude nationale au Canada et la plus importante dans le monde Des usages toujours embryonnaires Cette édition de NETendances dévoile que l’usage des services de l'économie de... Les Québécois sont globalement réticents à partager leurs informations personnelles sur Internet confirme un... Pour la première fois, l'enquête NETendances du CEFRIO aborde la thématique de l’économie de partage au Québec...

Wired 14.12: Commercial Break In a risky experiment, Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer generated advertising. By Frank RosePage 1 of 3 next » The thinking went something like this: Chevrolet is all about being revolutionary, right? (That's debatable, but since Chevy's tagline is "An American Revolution!" this is where all discussion starts at its ad agency.) Almost nothing, as it turned out. The contest ran for four weeks and drew more than 30,000 entries, the vast majority of which faithfully touted the vehicle's many selling points – its fully retractable seats, its power-lift gates, its relative fuel economy. Anyone could see how Chevy got here. TV advertising has been losing its impact for years: McKinsey projects that by 2010 it will be barely one-third as effective as it was in 1990, thanks to rising costs, falling viewership, ever-proliferating ad clutter, and viewers' TiVo-fueled power to zip through commercials.

Google Plans To Expand Cloud Computing Services When you think of developer-focused web computing services, the first thing that probably comes to mind is Amazon’s hugely popular AWS, which includes S3 (storage) and EC2 (processing). Google has its own web computing service — namely, Google App Engine — and the search giant is looking to significantly expand its offerings. During a roundtable discussion this afternoon at Google Headquarters, Dave Girouard, President of Google Enterprise, hinted at this, saying that Google was looking to give developers more value-added services in the cloud. So what does that mean? Google doesn’t want to keep expanding into commoditized services like online storage. That’s about as detailed as the roundtable got, but we’ve heard elsewhere that Google is considering a variety of other value-added services. It sounds like Google is still considering which features it wants to offer and we don’t have a timetable.

Comportement des canadiens et des québécois en ligne et dans les moteurs de recherche | Statistiques | Orénoque interactif, Montréal Alors que les données sur les internautes et les chercheurs américains (ou même français) abondent, il est difficile de trouver des statistiques intéressantes sur le comportement des Canadiens et des Québécois en ligne et dans les moteurs de recherche. Alors, que recherchent les Canadiens en ligne? Comprendre le référencement sur Google et les autres moteurs, c’est aussi comprendre le comportement des utilisateurs d’internet et des moteurs de recherches. La publicité en ligne au Canada atteint 1,82 milliard de dollars en 2009; et 2,1 milliards sont prévus pour 2010 Malgré une diminution des recettes en 2009 pour l’ensemble des autres principaux médias au Canada, le Bureau de la publicité interactive du Canada (IAB) dévoilait le 10 août 2010 que les recettes générées par la publicité en ligne au Canada en 2009 dépassent les prévisions établies à 1,75 milliard de dollars et atteignent 1,82 milliard de dollars, soit une croissance de 14 %. mois jour heure minute seconde </b>*} En moyenne, .

FRONTLINE: digital nation: watch the full program I wanted to wait a bit because it seemed like it'd be more interesting to listen to all of you. There used to be a name for what I was doing, "lurking" -- it dates back to a very different time in the net's history, when usenet and mailing lists were the main forms of communication. It was hard to talk about lurkers then, for the obvious reason that no one knew much about them; it hasn't gotten much easier since. The idea of lurkers has all but vanished now, buried by a succession of ways to try and slice and dice them: "eyeballs," pageviews, users, subscribers, friends, followers, etc, etc. That pessimistic view is closely related to perspective(s) of people who are trying to make money off of lurkers, because "monetizing" (a really ugly word) them and their actions sooner or later requires connecting whatever they're clicking on or reading or whatever to some kind of action -- preferably, some sort of expenditure. That's good and bad. But it definitely has downsides, too. Cheers, Ted

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