10 Rules for Increasing Community Engagement
Getting people to interact with others and upload content to a community-driven site enough may sound easy, but engagement doesn’t happen automatically. It takes time and work, and much of the right formula is deduced through trial and error. Here are 10 tips for increasing user engagement that work for news community web sites, but can apply to all types of online user-engagement communities. 1. This sounds like a no-brainer. “I’ve gotten feedback from people who didn’t quite know how to participate and if it seems to be a problem for many, we reevaluate how we’re displaying the message. Each week CNN’s iReport.com posts at least one new topic to its Assignment Desk page for people to respond to by submitting photos, video or audio. iReport.com has more than 412,000 registered users who have signed up and contributed content, according to CNN. That strategy has paid off. 2. Connor said she feels strongly that every community is different and a manager must adapt accordingly. 3. 4. 5. 6.
How to Create a Successful Editorial Calendar
If you rely on your blog for fresh content to drive inbound traffic there’s one tool that is often neglected: The editorial calendar. An editorial calendar is essentially a virtual “To Do” list. It’s a tool of accountability. It’s a forum for brainstorming. It’s a micro-managers dream come true. (Can you imagine showing your manager exactly what you’re working on three months in advance?!) An editorial calendar can help reduce confusion and keep you more organized. Chances are you have some sort of editorial calendar in place already without even realizing it. How in depth you go, depends on you and your goals, but the more detailed it is the more efficient it can become. Day Planner vs. If you’re old school, which some of us are, a good, detailed day planner dedicated as your editorial calendar can be an effective tool, however you will be limited to space due to the very nature of the physical calendar. WordPress Plugins Google Docs to the Rescue Enter the good ‘ol spreadsheet.
7 Tips for Succeeding as a Social Media Strategist
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward. In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs. Jeremiah Owyang, an industry analyst at Altimeter Group, a digital strategy consulting firm, recently spoke at the Word of Mouth Marketing Association Summit about the career path of the corporate social strategist, touching on current responsibilities and challenges, as well as the future of the role. Owyang presented seven key tips for building a successful social media program and focused on how social media strategists can facilitate those successes. 1. 2. 3. 4. 5. 6. 7.
10 characteristics of great online content
In the content marketing era, there is no shortage of great information to consume online. While this provides Web-surfing audiences with a plethora of details on everything from how to find the right case for your iPad to how to screen an accounting firm, it also raises the bar on the caliber of content that will actually reach prospective clients/customers. When you develop Web-based content to market your business or nonprofit, consider these 10 characteristics of great online marketing content: 1. Pinterest is the fourth-largest traffic driver in the world, and Instagram's weekly site visits recently hit 12 million, up from 56,360 in 2011. How can your small business or nonprofit develop visual content that resonates with prospects and further engages current clients? 2. The beauty of online marketing content and the explosive growth of social media is that people can easily share information with their clients, colleagues, friends and family. 3. 4. 5. 6. 7. 8. 9. 10.
The Future of the Social Media Strategist
The Social Media Strategist Series is supported by StrongMail, which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media. Learn more here. With evolving corporate social needs comes ever-changing roles for those who identify "social media" as a core part of their job titles. While the social media strategist role is currently a burgeoning career choice across varying industries, some debate the career's longevity. Jeremiah Owyang, an industry analyst with digital strategy consulting firm Altimeter Group, interviewed 140 enterprise-class social strategists for a report on the "Career Path of the Corporate Social Strategist" that hit the web last November. Interviewees pointed toward three ultimate paths for the social strategist role and those currently filling the position: Cross-Functional Integration "I think it could be a relatively short lived career path. Becoming Obsolete and Moving On
10 Smart Tips for Creating, Marketing and Sharing Content on Twitter
Twitter, the online texting service on steroids at only 140 characters is often a challenge for those with a traditional marketing mindset. It’s more about brutal brevity, smart succinctness and simple shortness than monstering the masses with multi-media sensory overload. It’s all about doing more with less. Creating and then marketing content with Twitter is more about tempting the click than revealing all your secrets at once. Twitter should be seen as the teaser social network. It offers the promise of much more beyond the link. It’s unsophisticated ways are its charm and its fatal attraction for celebrities who dare to tweet while under the influence of substances, emotion or plain stupidity. The Twitter torrent Twitter is sometimes seen as an inbox when it is more like a fleeting torrent that streams and screams its content past you. This led to the creation of Twitter tools like Hootsuite that organises Tweets into lists for reading later. 3 key elements to a tweet #1. #2. #3. #4.
Social Media Strategy Framework
Intersection Digital Marketing Digital Marketing and Communication Strategy, Implementation & Education Vancouver Marketing Consultant You are here: Home / Social Media / Social Media Strategy Framework Social Media Strategy Framework October 20, 2009 By Mark Smiciklas 16 Comments Social Media Strategy Framework. Be Sociable, Share! Filed Under: Social Media Tagged With: social media framework, social media strategy About Mark Smiciklas Digital Strategist + Visual Thinker. Connect Recent Blog Posts Book a Coaching Call
Your 31 Day Action Plan to Getting More Blog Readers
"Stan, I know what I need to do but I'm not sure where to start!" We were talking about blog marketing, the topic that gets bloggers all tied up knots. His next questions were tinged with frustration. "Do you start with SEO?" "How about creating an ebook?" "When do you need to build a Google+ page?" Have you wrestled with these questions too? Today, you'll get some answers. I've created a 31-Day Blog Marketing Action Plan for you. A Few Things To Remember Before You Get Started I've briefly explained each day's marketing task. Ok, here we go. The 31-Day Blog Marketing Action Plan Let Me Show You "How" to Maximize Your Blog Marketing Success Each Day My new blog marketing course "How to Get Your Next 10,000 Blog Readers" will show you, in detail, how to implement each step in this calendar. The price of the course goes up by $10 every Monday, because new strategies are added every week.
