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Branded Content In New Media – the PR Trend for 2010 | Online PR
If you’re looking for some hard evidence that companies are focusing on communicating directly with existing and prospective consumers with content placed in social media sites, the 2009 Survey on Marketing, Media and Measurement has the data. This ability to use new media channels to reach audiences directly, and to measure the value of their response and interaction, is advancing a trend: companies are abandoning other media platforms in favor of creating their own branded, original content in social media channels. Back in 2002 Forrester Research said success online was all about the content and it seems that part hasn’t changed. What has change is where we find that content and how we consume it. “Marketers have been aware of the effectiveness of building relationships and trust with content since long before the Internet,” said Gordon Plutsky, Director of Marketing and Research, King Fish. Some key findings of the King Fish Media 2009 Survey on Marketing, Media and Measurement: Tags:
30+ Plugins to Make Your WordPress Blog More Social
WordPress blogs are getting increasingly social, giving readers the ability to bookmark your site to a number of services, get to know you better in more ways than just your comments section (and vice versa), and view your activity on a variety of social sites. We've compiled a list of more than 30 plugins that will let you make your WordPress blog more social. This collection of plugins just begins to scratch the surface of what's available out there. Dedicated Site Plugins Digg Digg - Will let you quickly add the Digg button to your posts with commands for left or right float, before and after content and a few other tweaks. Digg This - This particular Digg plugin only adds the Digg button if it detects that your post has been submitted to the popular site, saving you the embarrassment of a lot of Digg badges showing "0". DiggZ-Et - Allows you to automatically insert Digg buttons into the pages and posts of your choice. Multi-site Plugins Social Networking Plugins
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