Havas Buys Majority Stake in Crowdsourcing Ad Agency Whether there is wisdom in crowds, a leading advertising holding group sees opportunity in the idea. Havas, the French holding company that owns agencies like Euro RSCG Worldwide and Arnold Worldwide, is buying a majority stake in Victors & Spoils, an agency that specializes in crowdsourcing – that is, open innovation, online, to come up with ad concepts in collaborative fashion, rather than using traditional models like teaming up a copywriter and an art director at an advertising agency. The deal, formally announced on Tuesday morning, comes two and a half years after Victors & Spoils was opened by three executives in Boulder, Colo. Victors & Spoils has worked for marketers that include Coca-Cola, Converse, Discovery Channel, Dish Network, Gap, General Mills, Harley-Davidson and Levi’s jeans. Havas is acquiring a majority stake in Victors & Spoils from the Tango Group, a private investment company, said John Winsor, chief executive of Victors & Spoils. Mr. Mr. Mr. Mr. Mr.
Crowdsourcing Haiti From March 10th to 31st this year the Ministry of Tourism of Haiti ran an open call for people all over the world to submit logos and slogans. Current Haiti tourism logo The winners will receive round trip plane tickets to Haiti, 3 nights and 4 days and a meeting with Stephanie Villedrouin, Haiti’s Minister of Tourism. Haiti flag “Now it is time for you to vote and help us decide which logo and which slogan will reflect the best the new image we are looking for Haiti!” The top-rated submissions at time of publishing View all 191 logos. Quite a difference in submissions between this approach and one where the entries are solicited from consultancies and designers — although the brief was certainly brief: “Imagine, create, compose, and draw the Haiti of your dreams!” Remember when Zambia tried the same thing? Via Xavier Delatour.
Angie's List Mobile Thumb Crowdsourcing Invents Games With Donut Whales And Robot Pickles Please enable JavaScript to watch this video. The Game Developers Conference sees a lot of creativity and interesting ideas pass through the halls of the convention centre it’s hosted at. Production company iam8bit put together their own creative project that spawned some abstract and quirky game ideas. Using oversized fridge magnets — you know, the ones with words that you put together to make nonsensical sentences with — iam8bit looked to passersby to crowdsource some zany game titles and genres. Character, concept, and other game designers and artists on hand took the frankly weird submissions and transformed them into visual representations that can be seen in the video above. I would play the hell out of A Toast With Robot Pickles or Super doughnut Whales.
Memrise wants to turn learning into a 'recreational sport' | Technology Memrise's gardening visualisation helps its users to learn You'd be forgiven for being wary of anyone who talks about gamification, with the term having become a buzzword for a lot of people whose main talent is, well, spouting buzzwords. But that doesn't apply to everyone. Ed Cooke is a Grand Master of Memory – a title awarded to people who prove they can memorise 1,000 random digits in an hour; the order of 10 decks of cards in an hour; and one deck of cards in under two minutes. His business partner Greg Detre has a PhD in neuroscience from Princeton. Their company is called Memrise, and it was the first UK startup to graduate from the Techstars Boston incubator, before going on to raise $1.1m of seed funding from some prominent US investors in February 2012. "We're using crowd-sourcing, game-dynamics and lots of memory science to turn learning into a recreational sport," explains Cooke. Cooke says mobile is an important part of Memrise's future. How does the company make money?
How To: Get Things Done With "Crowdsourcing" Sites : Creative Types: Collaborate on Music and Film It isn't just a buzzword: Crowdsourcing is the new way to raise money, make art, travel cheaply, and support a cause. It sounds weird, but we talked to real people who've accomplished their dreams using crowdsourcing tools. The Internet is a magical place for creative types. People on one side of the world can get inspired by those on the other – something unheard of only a couple decades ago. Twenty-six-year-old artist and educator Meagan Moore of Berkeley, CA uploads artwork (that she also sells on her website) to hitRECord. “I’ve gotten to see my work turn up in fun and unexpected ways,” Moore said. HitRECord founder and actor Joseph Gordon-Levitt occasionally chooses projects with a lot of potential, produces them on a larger scale, and splits the profits down the middle with the collaborators. “I'm excited to share my ideas and be inspired by others, and if our results are profitable, so much the better,” Moore said. “10,000 heads are better than one.”
Fotolia Acquires Crowdsourcing Community Wilogo NEW YORK, NY (Press Release – March 15, 2012) – Fotolia announces the acquisition of Wilogo.com, a leading crowdsourcing design community. Since its inception in 2006, Wilogo has been connecting businesses and designers from all over the world. Wilogo.com is available in 4 languages, and has produced hundreds of thousands of logos for its clients. Citing similarities in corporate mantras, Fotolia CEO Oleg Tscheltzoff expressed optimism towards future prospects of the two companies working together. For a fee of just $295, Wilogo clients post their design specifications to thousands of designers. “Response from our customers, as well as our design community has been amazing. About Wilogo Founded in 2006 as the world’s first crowdsourcing design community, Wilogo connects businesses with designers throughout the world with design contests for logos, print, web and packaging design. About Fotolia Over 3 million people prefer Fotolia for affordable, royalty?
Crowdsourcing Done Right: Fans From 22 Countries Dance In One Music Video “Crowdsourcing.” The word is terrible. And worse, it’s lazy. It implies that you can’t get off your own rear to come up with a decent idea, so you turn to faceless (not always more intelligent!) However, whatever cynicism I once had about crowdsourcing has been washed away. Coxon invited his fans to dance on camera. 85 of them from 22 countries sent him footage. The look is unique, the storyline progresses and heightens, and just when the visual gets old, Doff finds a new environment for his monster or plays with a new way to build that monster. The video appears to be anything but lazy. If you dig the song as much as the video, Coxon’s latest album goes on sale April 2nd. Buy it here. [Hat tip: thecreatorsproject]
Crowdsourcing: A Joint Effort « alexandrakdolan For our COM400 “Social Media U Need 2 Know” class, myself and three other classmates, Timothy Killian, Leigh Ortman, and Charlotte Schaefer teamed up to research and present our findings about crowdsourcing. The first obstacle we faced was picking a topic that appealed to each of us, something that we could all get excited about and engage with. We found that crowdsourcing was the perfect answer for our group. After our initial research, we found that while everyone might not be familiar with the term ‘crowdsourcing’, once defined, almost everyone recognized that they had participated in crowdsourcing at some point in their life. The term was coined by Jeff Howe (@crowdsourcing) in his 2006 article in Wired Magazine ( “Crowdsourcing is the act of taking a job traditionally preformed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” Like this:
#SMECom Presentation | Seeing Social For the past three months, I have been working on a team teaching project called “Social Media E-Commerce,” or #SMECom. The project has fascinated me, as I learned about the Want button, Tango Card, and F-Commerce. To learn more about each of these three points, I encourage you to check out my group’s Slideshare presentation on #SMECom: After viewing the presentation, it becomes apparent that the amount of social media commerce that already exists is overwhelming. Companies are trying to reinvent the term “E-commerce” to satisfy customers, who are not always as trustworthy as they seem. To compile this presentation, my group used a variety of social tools. We also used Pearltrees to curate material. Overall, the use of social media tools, including Google Docs and Pearltrees, helped us build a successful and one-of-a-kind presentation that was built on collaboration and curation. Our Presentation Day Learn Responsibly! Like this: Like Loading...
A Map of New York City’s Invisible Neighborhoods, According to Foursquare - CREOpoint Source: Mark Wilson www.fastcodesign.com Every city is filled with different neighborhoods, but often, you won’t find these places on any map. They’re word-of-mouth zoning distinctions known only to locals. The boundaries are vague and arbitrary, based as much upon the way people eat and dress as real estate prices and income per capita. Yet if these areas are distinctive to city culture, is there a way that we could measure them and analyze them--map them--scientifically? A team of students (Justin Cranshaw, Raz Schwartz) and professors (Jason I. As more and more people and places are analyzed, Livehoods clusters this data into what becomes a collection distinctive neighborhoods--places filled with people who enjoy going to the same restaurants, coffee shops, and music venues. With this scientific methodology in mind, the Livehoods team cross-checked their own findings of Pittsburgh with 27 resident interviews. All of this said, Livehoods aren’t a perfect snapshot of humanity just yet.