Sales & Marketing Advice | Both Sides of The Table I’m going to increase my writing about sales & marketing in the near future. I put a few posts up front that I have already covered in the Startup Series. But I will soon begin a discussion about sales methodologies. Stay tuned. 10 Marketing Tips for Startups Some Other Thoughts on Sales & Marketing 1. 2. 3. 4. 5. 6. 7. 8. 9. Sales Methodology (PUCCKA) Why a methodology in the first place? 1. 2. 3. 4. 5. 6. More Thoughts on Sales 1. 2. 3. 4. 5. 6. 7.
Klout In The Airport: A High Score Gets You Into Cathay Pacific’s SFO Lounge Last month, Klout launched its iPhone app. Today, it’s announcing its first big mobile partnership, one that should make app pretty appealing to any air travelers in San Francisco. So Klout is launching a Perk with Hong Kong-headquartered Cathay Pacific Airways. Anyone in the international terminal at San Francisco International Airport with a Klout score of 40 or higher will be allowed into the airline’s lounge, which is normally limited to Cathay’s first class and business class passengers. The promotion, which starts today and runs through July, is another sign that whatever the haters say, companies are interested in exploring Klout as a marketing opportunity. So if you’re scared of a future where people are flashing their Klout scores to get special access, well, that future is getting closer.
How To Increase Your Productivity 500% Altucher Confidential Posted by James Altucher I missed investing in Google. I missed investing in Foursquare. I made fun of the guy who started Lycos. I missed, I lost, I suffered, I cried. I want to be productive, healthy, and happy.When you spend even two minutes mentally debating the worst people in your life (as I did the first two minutes after I woke up today) those two minutes add up. People say, “well I played too many games. Better to not have 80% of my thoughts (or more on some days!) Nine types of thoughts that will prevent you from succeeding at your business or in your job. 1) Pessimistic thoughts: For instance, judging myself too harshly. Or, before I give a talk, thinking that I’m going to do horribly despite the fact that I’ve prepared well and it’s a friendly crowd, etc. 2) Vice – My vice thoughts start when I wake up. Perfectionism is a form of bondage. 4) Possessiveness– there’s that Sting song, “if you love someone, set them free.” 5) Painful – We just had the Thanksgiving holidays.
Report: The Rise of Digital Influence: A “How-To” Guide for Businesses Research Report: The Rise of Digital Influence: A “How-To” Guide for Businesses Author: Brian Solis Publication Date: March 21, 2012 Overview Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. Read the Report: View more documents from Altimeter Group Network on SlideShare. Above is the full report; feel free to read, download, and share. Open Research This research report was 100% funded by Altimeter Group and published under the principle of Open Research. Bulk organic herbs, spices & essential oils from Mountain Rose Herbs New Catalog Our latest catalog for Spring/Summer 2014 is here! Enjoy over 20 brand new herbal recipes from our kitchen, fun how-tos, exciting new products, gorgeous color photos, farm stories, and plenty of herbal inspirations to explore. We have all of the essentials you'll need as the sun brings new growth our way. Organic Tea Blends Our delicious herbal tea blends are made by hand in small batches each day. DIY Herbal Oxymels This medicinal preparation using herbs, honey, and vinegar has been used throughout the ages and can be adapted to suit your health needs. Salmon-Safe Certified Mountain Rose Herbs is the first business in Eugene to be certified!
Using B2B Social Media to Create a Nation of Brand Advocates Wanting to interact with brand advocates on social media, Pratt & Whitney Canada (P&WC), the global aerospace leader, and digital marketing leader, w.illi.am/, came together to create an online community of PT6 engine enthusiasts. Many organizations serve a niche market, such as the B2B space, leaving some businesses wondering if social media is the right fit for them. They question how many conversations are happening around their brand or products in the social space. The team at w.illi.am/ used Radian6 to discover that people were talking about the PT6 engines and they were celebrating their great experiences with the product with other fans of the engine. After connecting with the key influencers discussing the PT6 engines, PT6 Nation was formed, giving fans a place to share their stories and interact with other loyal brand followers. The community currently links to numerous social sites, with more innovation to come in the future. About the author:
Hill Country Herbalist: Making Infused Oils One of the basic components in making natural homemade products that are good for you and nutrient rich is infused oils. Infused oils can be any one of your favorite carrier oils, i.e., extra virgin olive oil, jojoba oil, sweet almond oil, grapeseed oil, etc. I typically use extra virgin olive oil for it's long shelf life, but many people rely on grapeseed oil for its light texture and affordability. Mindy Green recommends olive oil and coconut oil for a longer shelf life and I agree. So, what's an infused oil? An infused oil involves taking herbs/plant matter that you've identified as having certain desirable properties (such as soothing to skin)and infusing it in the carrier oil over a period of time so that the essence of the plant gets transferred into the oil - much like the process of making a delicious cup of tea. Here's a simple process you can follow so you can make wonderful infused oils at home.
Kiip will fill its digital wallet with rewards for your everyday victories Connect with leaders from the companies in this story, in real life: Come to the fourth annual VentureBeat Mobile Summit April 14-15 in Sausalito, Calif. Request an invitation. Kiip released its own app today, charmingly called “Kiipsake,” which acts as a digital wallet where people can store all their Kiip rewards. Kiip is a mobile network that delivers rewards for achievements that occur within games and apps. The idea behind Kiip is simple: users unlock tangible rewards when playing a game or engaging with an app, such as fitness app Map My Run. What initially started as a game-specific rewards system has expanded to embody the idea of “rewards for everyday life.” “People have different collecting habits and the billion dollar question is getting the right reward to the right person at the right time,” said CEO Brian Wong in an interview with VentureBeat. Kiip was founded in September 2010 and is based in San Francisco with sales offices in Chicago, LA, New York, and London.
Make Your Own Apothecary: Teas, Salves, Etc. As a little girl I mixed up shampoos and lotions in my laboratory, trying to improve on the toiletries we had. I never came up with anything worth mentioning, but I did once get scolded for spilling my mom's shampoo all over the bathroom rug. A friend of mine told me about the "laboratory" she'd had at age 12, in which she created, among other things, the cure for AIDs. You probably won't cure any diseases with your apothecary, but you will scratch that youthful itch to create something useful out of ordinary ingredients. narfmore I'll get your mad scientist career started with a list of ingredients to start a home apothecary, with which you'll be able to make herbal teas, salves, syrups, tinctures, eye pillows, and infused oils. I've also included a recipe for an air freshening spray you can make. Starter herbs and their properties You can find these herbs online or in stores with large bulk herb selections. So, oils. Starter oils AND! Storage Lavender Mint Room Spray & Linen Mist Ingredients
Understanding Influencers and Building Social Media Engagement Dreamforce #DF12 is just a few days away, and as usual, the agenda is packed with great social media sessions featuring best practices, expert speakers and more. Navigating the schedule can be dizzying with so many exciting sessions to choose from, but if you’re a marketing professional interested in developing and maintaining a successful social strategy, you don’t want to miss the Marketing Cloud Session, “Understanding Influencers and Building Engagement,” led by Jim Tobin, from Ignite Social Media. The session takes place Friday, September 21 from 11:30am to 12:00pm PST. If you’ve yet to register for Dreamforce, you can do so here. As a brand, understanding influence and building engagement is a critical part of creating a digital strategy that will put, and keep, your brand top of mind. It’s a way capitalize on word-of-mouth communications traveling at lightning speed through social media channels. About the author:
Grounding Techniques for Empaths & Sensitives | Just Be In these trying times, with the constant bombardment of negative energies and emotions, it is a challenge for Empaths and Sensitives to stay grounded. Even when staying home, within one’s personal sanctuary, the empathic antennas are perpetually picking up pain from the outside world. Because of this, we can easily become consumed with depression, listlessness and apathy and lose sight of what our roles here are. To combat the constant overwhelm, we need to protect ourselves anyway we can. Water: The body is made up of 75% water (some body tissue has 95%), so it will come as no surprise that this is way up there on the self-healing scale. Most of us should be drinking at least 8 glasses of pure water a day, just to replenish what our body loses naturally through sweating, urination etc. If you type, ‘the healing powers of water,’ into any search engine you will get hundreds of pages worth of information on the subject, but by far the best I have so far come across is the site of Dr F.
No Klout No Job What is an Empath? Tools and Resources for Empaths | EliseLebeau.com How to Understand B2B Social Media Influence with Klout Chatting with Jon Dick and Matthew Thomson from Klout With social media, your words are amplified and you harness the power to influence. Even more, you can tie metrics to influence. As a brand, you’re interested in how your content influences your audience and you want to know who’s influential in your industry. I got answers to these questions and more when I sat down with Matthew Thomson, VP, Biz Dev & Platform, Klout and Jon Dick, Biz Dev, Klout. How has Klout grown and changed in the past year? Matt: We’ve invested in science and engineering to be more transparent with our score. Matt: Salesforce is CRM, we are IRM – Influencer Relationship Management. Are there any new trends of how influence benefit brands? Jon: Brands are moving away from just blogger outreach and into broader influencer strategies. Matt: Over 2 billion people are on social media. Jon: A recent Nielson study continues to show the drop in trust for traditional media and an increase in trust for Word of Mouth.