Your Landing Page Sucks! Here are 10 Examples That Don’t… Don’t take that too personally, I’ve not actually seen your landing page yet. Rather, I’m going to cling to the assumption that it sucks simply because most of them do. Sad, but horribly true. Note: I’m bringing this post back from the archives. A) because it’s timeless, B) because it’s awesome and C) as a teaser to an upcoming landing page examples post. This is 10 teeny tiny thumbnails of the soon to be heretofore thought of as the greatest landing pages ever seen on November 23rd, 2010. A real-world style landing experience Imagine walking into a restaurant, and finding that the decor is gross, the music is too loud, the staff look sketchy, the menu has 400 options on it, they have an award on the wall for “Best meatloaf in Idaho, 1995″ and to top it all off, the place is empty. Excuse me waiter, could I just get the back button please? Soooooooo, today we’re going to take a trip down to the Top-Notch Landing Page Store and see if we can rustle up something to inspire your next design.
Landing Page Examples Landing page examples collected from Unbounce customers and other companies marketing via pay-per-click, that you can use for design and layout inspiration. Each post includes a critique of what's good, and what could be changed or tested. Best Landing Page Example Posts 12 Beautiful Landing Page Templates Designed Just For You We offered designers $10,000+ to create beautiful, conversion centered landing page templates in a variety of verticals. 10 Landing Page Examples That’ll Make You Propose or Toss the Ring Some landing pages convert so well you can fall in love with them. 5 Landing Page Videos That Will Make You Jealous Landing page videos are fun, useful and can do wonders for conversion. 10 Landing Page Mistakes You’ll Never Make Again We all make mistakes. 7 Black Friday and Cyber Monday Landing Page Examples [with critiques] The holiday marketing season has officially arrived. 3 Essential Ingredients of Landing Page Headlines That Convert 10 Landing Page Examples For the Social Good
44 Must Read Resources on Content Marketing The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, but in reality, the concept has been around since the first newsletters came rolling off the presses. And if there’s one single reason why companies around the world continue to incorporate “content marketing strategies” into their yearly plans – it’s because it has been working for hundreds, if not thousands of years! Let’s go over a short recap as to why content marketing is a good marketing strategy to employ for today’s online audience: Show You’re an Authority on a Subject – When you offer unbiased and valuable information on a given subject matter, you earn trust with people who visit your blog or website. The following resources below will help anyone learn about why content marketing is important to any business and how to get the most of it. For Beginners For beginners to people looking for primers on content marketing, these links will get you on the right track. 1. Writers block. 14.
23 *Slam Dunk* Landing Page Posts You Shouldn’t Miss Michael Jordan would be proud: Here are “23” new articles to keep your iPad full and your mind on marketing 24/7 (hey, it’s only fair – that’s what we do). If you read all of these, please feel free to do a celebratory dunk before leaving a comment to let us know what you think. We’ll be covering: Landing Page Design (also see this: 35 Beautiful Landing Page Design Examples to Drool Over [With Critiques])Mobile Landing Pages (tip: Unbounce has some)Miscellaneous – #categorizationfail Landing Page Design 1. Quick is good. 2. 30 Useful Landing Page Templates For when you feel like you’ve reached a design dead end, here is some inspiration to recharge your momentum. 3. Codecademy is a platform that teaches people technical skills. 4. Airbnb balances graphical robustness with a community look and feel. 5. Your landing page probably doesn’t deserve a spot in a museum, but it is still a work of art that balances form with function. 6. 7. 11 Quick Tips for a Better Landing Page 9. 11. 13. 14. 17.
How Long Should Your Landing Page Forms Be? Aaah, the elusive lead-capture form . Such a seemingly simple element of inbound marketing, yet also the subject of frequent debate, particularly when it comes to deciding just how many fields to include on that bad boy. How many is too many? As marketers everywhere struggle to strike the right balance between requiring too much and too little information, many are left thinking, what's the magical form field sweet spot? Form Length Isn't the Only Factor First things first. The value of the offer to be redeemed. Marketers must understand that all of the factors above -- not just form length -- can contribute to landing page friction and, thus, impact conversion. Do You Need More New Leads, or More High Quality Leads? This is the single most important question you need to ask yourself when deciding on form length. Therefore, shorter forms usually result in more overall leads, while longer forms will result in fewer, but higher quality leads . Scenario 1: You Need More Leads
Shatterboxx — Warning: may cause designgasm TUTORIAL: How to import leads into HubSpot | HubSpot You can import lists of existing leads into your HubSpot account after creating a spreadsheet of leads following the instructions in this article. When leads are in your HubSpot account you can: Re-engage your leads - Segment your leads so you can send them targeted communications via email and lead nurturing workflows, automating the process of turning leads into customersGet lead intelligence - Receive lead revisit alerts, see when your imported leads view your site, and get social media information so you can make more effective sales callsClean up your list - De-dupe your lists automatically, and then use lead nurturing campaigns to determine which of your leads are most qualified to become customers Importing your database of leads will equip your sales team with unique lead intelligence, and help you automate the process of driving leads further along the sales cycle. Instructions Follow these steps to import a CSV spreadsheet of leads into your account. 1. 2. 3. 4. 5. 6.
3 Principles of a High Converting Lead Gen Landing Page If you don’t balance the expectations of your customers with what you’re giving away, you’re basically kissing your customers goodbye. (Original image source) You’re probably wondering why there’s a photo of a gymnast above. This is to illustrate one of the most important conversion element of lead gen pages – balance. 1. Clearly the hurdle was too much in this case. One of the biggest factors in whether you’ll capture your lead is whether you are able to balance the size of the prize (what you’re giving away) with the perceived barrier to getting it. This is where A/B testing can come in really handy. 2. Now I’m not saying “make it look beautiful” – although it never hurts to look professional. The architecture of a great lead gen landing page This is really all you need on a lead gen landing page. Next up, is your hero shot or the image/video that shows what you are offering. For social sharing (you want people to pass on your great offering right?) 3. – Oli Gardner
Solving the 5 Issues Visitors Have With Your Lead Capture Forms Yesterday we had a long, hard discussion on Lead Capture Forms and everything that could potentially go wrong with them. As promised, in this post you’ll find out how to tame your Lead Capture Forms, to get conversions instead of missed opportunities. Just to recap, visitors basically have issues with Lead Capture Forms that are: 1. Lengthy 2. Unorganized 3. If you don’t want your Landing Page to get the boot just because of your Lead Capture Form, take these 5 points into consideration while designing it. Create a Landing Page Now – Click Here 1. Where you position your Lead Capture Form is important because visitors don’t have a habit of scrolling down when they are on a Landing Page, they only soak in whatever they see on their immediate screens. Immediate visibility of your Lead Capture Form is vital if you want your visitors to fill it out. 2. Yes, I know everyone says Lead Capture Forms need to be short, heck, I’ve said so myself over and over again. Shorter Form = More Leads 3. 4. 5.