1,000 True Fans Introducing S-D Logic and its 10 foundational premises | co-creation in hospitality - tobiaskoehler.com With this post I want to introduce to you the 10 foundational premises of service-dominant (S-D) logic. If you are new to the topic, take your time to read. Vargo & Lusch worked more than a decade before they published their famous article of 2004, so I think it is OK if you need some time to fully grasp the topic . Let’s go: It is not the evolution of marketing and the changing thought behind it altering companies’ business behavior; it is a general evolution of society and technology affecting the way of doing business. The most obvious transition in business in the context of this work is the shift from manufacturing economy to service economy. Vargo and Lusch developed ten fundamental premises (FP) of S-D logic over the last years (Vargo & Lusch, 2004, 2006, 2008a). Table 1: Service-dominant logic foundational premises Source: Vargo and Lusch (2008a) Service vs. In S-D logic, service is defined as Figure 1: Consequences of growing specialization Source: Own illustration References
Social Banking 2.0 – Der Kunde übernimmt die Regie Not what we thought? What's your platform for value co-creation? Things don't always go the way we thought. Graham Hill discusses how customer co-creation hasn't turned out quite the way he imagined. A couple of years back I wrote a speculative blog post at CustomerThink entitled 'How Customer Co-Creation is the Future of Business'. In many ways my prediction was right, Customer Co-Creation IS the future of business, but not exactly in the way I had imagined. Customer Relationship Management (CRM) has been around for over 20 years. It is built around using customer analytics to improve marketing, sales and service touchpoints. Customer Experience Management (CExM) was created about 10 years ago as an antidote to the blatant one-sidedness of CRM. Both CRM and CExM are designed around passive customers who consume whatever the company offers them. Just as CExM was created as an antidote to CRM's on-sidedness, so Customer Co-Creation was created as an antidote to CRM and CExM's lack of engagement with customers. Dr.
10 Projects Moving Us Towards a Superfluid Economy Over the upcoming months leading up to the Contact Summit in October, I’ll be highlighting various projects and initiatives working to construct a globally networked society. As humanity and technology co-evolve into higher orders of complexity, it can be said that social media is now facilitating the emergence of new forms of culture, commerce, and governance. We want to bring attention to the great and liberating stuff that’s happening, and encourage connections, conversation, and collaboration. The past few weeks have been focused on technology infrastructure, starting with the Towards A Distributed Internet post and the resource list of mesh networks, and continuing on with the formation of a Next Net google group that’s thriving with over 90 members already! We’ll continue to circle back and revisit conversations and progress, but for now I’ll move on to another hot topic: money and value exchange. What is the future of money? 1. on twitter: @metacurrency 2. 3. 4. 5. 6. 7. 8. 9.
Can Innovation Really Be Reduced To A Process? | Co. Design Rumors of the failure of design thinking appear to have been somewhat overblown. At the recent Design Research conference in Seattle, the consensus reportedly held that whether or not you like the term, design thinking is here to stay. At a recent panel discussion in New York, "Design Thinking: Dead or Alive?" it was hard to find any of the speakers (of which I was one) quibbling with more than the fact that it wasn't a very interesting question. Nonetheless, it's also somewhat hard to find many fervent supporters of design thinking. A repeatable, reusable practice contradicts the nature of innovation. The latest book on the topic is Designing for Growth, a "design thinking toolkit for managers" and it provides a pretty good snapshot of how people are thinking about the discipline right now. This is all, arguably, fine. Coating design processes atop internal bureaucracy doesn't help anyone. The contrasting practices of business and design continue to be a stumbling block.
Marx Reloaded News UK PREMIERE - ICA, London, 10th - 16th Feb 2012 We are delighted to announce - at long last - the UK premiere of Marx Reloaded. The first of six screenings will take place on Friday 10th February at the Institute of Contemporary Arts (ICA) in London. Apart from the ICA - London's world famous arts venue located on The Mall - other screenings at selected UK cinemas are being organised. In addition to the screenings themselves, a debate will take place at the ICA on 15th February involving Robin Blackburn, Paul Mason and Laurie Penny. Tickets can be purchased through the ICA website. If you are interested in organising a UK screening of the film at your university or college then contact us directly at the following email address: filmsnoirs (at) yahoo.fr Please note that all UK press and distribution enquiries should also be addressed to us here. Click here to download press kit and ICA promo image.
Announcing The Constellation SuperNova Awards | Constellation Research A Guide to the New Actions and Objects of the Digital Workplace Understanding the New Nouns and Verbs Associated with Social Networking Download Report Snapshot This report provides an overview of the new terminology associated with social networking platforms, and arms readers who are not social networking savvy with everything they need to know to quickly get up to social networking speed. Read MoreApril 14, 2014 | Analyst: Alan LepofskyLog in to Purchase “Big Privacy” Rises to the Challenges of Big Data Privacy Regulations Can Shock Data Miners, Yet Big Data Demands a New Privacy Compact Download Report Snapshot The dynamic between Big Data and data privacy standards is complex and sometimes surprising. Constellation calls this new compact Big Privacy. Read MoreApril 11, 2014 | Analyst: Steve WilsonLog in to Purchase Segmenting Audiences by Digital Proficiency Using Knowledge and Comfort with Technology as a Framework for Digital Transformation Download Report Snapshot Download Report Snapshot
Matrix statt Marx Marx macht mobil? Das war einmal. Und ist vielleicht wieder. Aber noch lange nicht im braven Deutschland. Marx, in anderen Ländern längst wiederentdeckt als Stichwortgeber zeitgenössischer Diskurse und Theorien zur Interpretation wie Veränderung der Wirklichkeit, scheint deutschen Politik-Professoren nach wie vor nicht weiter wichtig und keinesfalls für irgendwelche interessanten Gedanken zu taugen. Es könnte so einfach sein: Man lese Marx, und schon haben wir verstanden, was es mit der Finanzkrise auf sich hat, was in China passiert, was Stuttgart 21 mit den arabischen Aufständen verbindet, und wie wir aus dem "Deep Shit" (Slavoj Zizek), in dem wir uns befinden, herauskommen. Diesen Eindruck musste zumindest haben, wer jetzt in der Berliner Volksbühne die von den Filmemachern und der Politik-Zeitschrift "Blätter für deutsche und internationale Politik" organisierte Veranstaltung "Marx reloaded" besuchte. Es geht nicht um Gier Das ist nicht das Problem. Mag sein.
2011 LaunchPad Award Winners and More Highlights of VC in the OC! OCTANe LaunchPad Awards Two Orange County start-ups were recognized as the 2011 OCTANe LaunchPad Award winners last week at the annual "VC in the OC" conference. Allegro Ophthalmics of San Juan Capistrano was named the 2011 LaunchPad Award Winner for the company that ranked the highest in the LaunchPad evaluation panels, and Pipit Interactive of Laguna Niguel received the LaunchPad Acceleration Award for the company that showed the greatest improvement in the LaunchPad process this year. This is the first year of the LaunchPad Awards, which are designed to recognize innovation and entrepreneurship in Orange County's biomedical, tech and clean tech industries. "Participating in LaunchPad has been incredibly valuable for us; providing us with feedback, guidance and relationships that propel our strategy and execution," said Dr. "LaunchPad has been instrumental in Pipit's success and has helped accelerate our early life as a software company," said Michael Stephens, CEO of Pipit Interactive.
The Viable Systems Model Guide 3e How to design a healthy business: The use of the Viable System Model in the diagnosis and design of organisational structures in co-operatives and other social economy enterprises A manual for the diagnosis and design of organisational structures to enable social economy enterprises and function with increased efficiency without compromising democratic principles Based on The Viable Systems Model Pack, originally published as part of the SMSE Strategic Management in the Social Economy training programme carried out by ICOM, CRU, CAG and Jon Walker with the financial assistance of Directorate General XXIII of the Commission of the European Communities. The original version was completed October 1991. This HTML version was constructed by John Waters, who also prepared the diagrams and the bibliography. Copyright © 1991 by ICOM, CRU, CAG and Jon Walker. Version 3.1 - Last modified 5th November 2009
Quirky: The Solution to the Innovator's Dilemma Ben Kaufman was on the subway in New York City in 2005 when he had his light-bulb moment. He saw a girl--a stranger--sporting a pair of headphones he designed at mophie, the iPod accessories company he founded the day he graduated from high school. "I saw something I invented out in the world, and it was the best feeling," Kaufman says. "That's when I realized I needed to help more people experience that." Four years later, Kaufman launched Quirky, an online consumer products company with a social development twist: products for the people, created and designed by the people. "We're making invention accessible," Kaufman says during a whirlwind tour of Quirky's offices, which occupy the third floor of a building in SoHo, one of New York City's busiest retail corridors. The goal at Quirky is to change that, and ultimately become the global, go-to brand for everyone who's ever dreamed of becoming an inventor. Sharp-minded: Ben Kaufman with Switch, a modular pocketknife developed by quirky.