‘Accountability’ és una paraula que hauríem de conèixer Accountability és un terme anglosaxó que vaig aprendre ja fa uns anys quan vaig estudiar les matrius RACI en gestió de projectes. Jo en dic “rendició de comptes” i no en conec cap traducció millor. Com veuràs, ‘Accountability’ és una paraula molt actual i que crec que hauríem d’incloure al nostre vocabulari, i potser així, aplicar-la més. Una matriu RACI no és res més que una taula d’assignació de responsabilitats per les diferents tasques que són activitats d’un projecte o servei. Responsible (R): És qui es responsabilitza de completar la tasca. La persona ‘Accountable’ (A) és la que reconeix i assumeix la responsabilitat final de les seves decisions. El concepte d’Accountability és molt útil en gestió de projectes i també s’aplica en governança política i pública. Fixa’t molt bé en la diferencia entre el Responsible (R) i l’Accountable (A). Per acabar crec que es podrien dir moltes coses, però prefereix-ho que les diguis tu.
Alchemy - Facebook Ad Buying, Creation & Management Leverage Experian’s large database to improve your marketing and sales efforts. Utilize our high quality data that’s updated regularly to discover new revenue opportunities. Consumer Data Accelerate your marketing efforts with data on 299 million consumers and 116 million households. Lifestyle Segmentation Mosaic USA lifestyle segmentation empowers marketers with the insights needed to anticipate the behavior, attitudes and preferences of their most profitable customers and reach them in the most effective channels with the best messages. Display Advertising Experian Marketing Services’ Audience IQ is a digital advertising platform that allows marketers to utilize consumer data within display advertising for more relevant messaging.
Search engine optimization As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can also refer to "search engine optimizers", those who provide SEO services. History Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. Relationship with search engines
Keyword Match Type - Learn More About Google AdWords Matching Options When bidding on a keyword in your PPC campaigns, you need to choose a keyword match type, which tells Google how aggressively or restrictively you want it to match your advertisements to keyword searches. There are four different keyword match types to choose from when advertising with Google AdWords. In this tutorial, you’ll learn the four keyword match types and how they differ, as well as why keyword match types are important to the success of your PPC ad campaigns. What Are The Google AdWords Match Types? When creating a text ad in your AdWords PPC campaign, you can select broad match, modified broad match, phrase match, or exact match for your keyword match type. Each match type in your AdWords account has its advantages and disadvantages. AdWords Broad Match Type Broad match is the default match type and the one that reaches the widest audience. Two of the ads that displayed are for other kinds of benches, and one is for piano lamps. AdWords Modified Broad Match
No Solo Usabilidad : Revista de Diseño Web Centrado en el Usuario The IM Site - PPC-Coach On Steroids 101 Tips to Improve Your Web Presence : SEO Expert :: My Search Engine Optimisation/Optimization Blog 101 Tips to Improve Your Web Presence Posted on March 26, 2007 - Filed Under Directories , Affiliate Programmes , Link Building , Search Engine Optimisation I like making lists - and I like promoting Web sites. So it was an obvious thing to do to create a list of ways to improve and promote a Web site and online presence. Some are obvious, some are bizarre. Some are old, some are new. If you enjoy this article and find it useful, please “Digg It”, using the button above. If you’re launching a new site, or new content, write an introduction and submit it to social bookmarking sites like Digg , Reddit and Netscape . Find quality and relevant blogs and leave a comment (with a link back to your site of course). Boost your search engine rankings with v7n Directory Make sure it’s easy for your users to subscribe to your RSS feed. I was inspired to write this by superflytrainer who posted an excellent 101 ways to get more traffic thread on DP. Also see: Top 23 Social Bookmarking Sites Comments
Adwords Clickthrough Rate | Increase CTR with these 13 Tips Plantilla para hacer análisis heurísticos de usabilidad Llevo varias semanas pensando en llegar a este día, la verdad. Y es que después de hacer muchos análisis heurísticos de usabilidad, he completado la despersonalización de una plantilla que utilizo en mi trabajo habitual para realizar este tipo de evaluaciones, para ponerla a disposición de quien la quiera utilizar. Foto de Sarah Brooks ¿Qué es un análisis heurístico? Pues para quien no lo sepa, un análisis heurístico es, según dice Eduardo Manchón en Evaluación heurística (o por expertos) de la usabilidad: La evaluación heúrística por criterios es la realizada por evaluadores especializados a partir de principios establecidos por la disciplina de la IPO/HCI. Esta evaluación detecta aproximadamente el 42% de los problemas graves de diseño y el 32% de los problemas menores, dependiendo del número de evaluadores que revisen el sitio. El resultado es un documento que a modo de plantilla puede ser una buena herramienta de trabajo para emprender este tipo de análisis.
Beyond Standard Ads Search Engine Optimization - Top 10 Search Engine Optimization Tips Getting a high rank on search engines through user keyword searches can be difficult, but with proper focus on writing your blog posts for search engine optimization (SEO), you can boost your rank for specific keyword searches and your blog's traffic. Follow these tips to get the biggest results. 1. Check the Popularity of Keywords 2. Select Specific and Relevant Keywords A good rule to go by is to select one keyword phrase per page then optimize that page to that keyword phrase. 3. Statistics show that nearly 60% of keyword searches include 2 or 3 keywords. 4. Once you select the keyword phrase you plan to optimize your page for, make sure you use that phrase in the title of your blog post (or page). 5. Breaking blog posts up using subtitles and section headlines not only makes them more visually appealing on a text heavy computer screen, but it also gives you additional opportunities to use your keyword phrase. 6. 7. 8. 9. 10.
10 Ways To Increase Adwords Quality Score - RedFly Search Engine & Internet Marketing Blog * Update: Since this post was published, we have created a much more detailed and in-depth version of this post with a lot of extra useful and relevant information on how to improve your Quality Score here * So what is quality score? According to Google: “Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. Quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even show at all! This is fundamentally the same for the other first tier Pay Per Click networks (Yahoo Search Marketing and MSN AdCenter). Around the same time of the release of Yahoo! Last month, we had a new client who came to us for advice on lowering their minimum cost per click and ultimately increase their ROI. Lets say our client sold “Blue Widgets”. Campaign Account Factors ************************ (This was not the creative used for the campaign) The Results:
Keyword Research - Top 4 Keyword Research Tools If you want to increase traffic to your blog, then search engine optimization (SEO) should be important to you. In order to optimize your blog for keyword search traffic, you need to start by doing some keyword research and long-tail SEO research to learn the keywords and keyword phrases people are using to find content like that offered on your blog. The 4 Web sites below can help you conduct keyword research. Once you find the keywords people are using to find content like yours, you can target those keywords in your blog posts and content (follow the link to learn the top 10 SEO tips). 1. Wordtracker is probably the best tool for keyword research, but it does have a price tag associated with it. 2. Keyword Discovery is another great keyword research site, but it also has a price tag associated with it. 3. The free Google AdWords Traffic Estimator tool gives you an idea of how much advertisers are paying for certain keywords. 4.
Google AdWords: How to Structure Ad Groups and Increase CTR One of the most common questions I get when I'm consulting marketers who want to get started with Google AdWords and PPC marketing, but don't want to lose their shirt is: “Bryan, how do you structure your ad groups for maximum results”? This article will lay out the exact process and a great example of how you should structure your ad groups and campaigns in general to make the most money promoting products with Google AdWords search network. Step 1: Understanding Match Type Google AdWords allows you target keywords in 3 distinct "match types". Now how AdWords distinguishes between these match types and determines which user query triggers which keyword match type you're targeting in your campaigns can seem quite complex. Step 2: Quick Keyword Research Now the purpose of this article is not to teach you how to do keyword research because that's whole other article in itself (perhaps even 5 or 6 more). Simply use Keyword Spy to gather a list of 50-100 of the top keywords in your niche.