7 Hot Trends in Social Media Marketing
As marketers' understanding of online social networking evolves, their use of various platforms has become more sophisticated. Many brands and public figures, after ascertaining that consumers respond well to images and humor, for instance, have begun to use both. Others have found that new channels, like Pinterest and Reddit's "Ask Me Anything" section, are effective promotional tools. To learn even more about the latest trends in the media space, attend our Mashable Media Summit this Nov. 2 at the TimesCenter in NYC. Mashable Media Summit Information Date: Friday, Nov. 2, 2012 Time: 10:00 a.m. - 5:00 p.m. A Look Back at Last Year's Mashable Media Summit Supporting Sponsor Sponsorship Opportunities A limited number of sponsor opportunities are available for the Mashable Media Summit.
How to use bookmarks to save and organize your favorite websites
Bookmarks are links to websites that make it easy to get back to your favorite places. This article goes over the basics of making and managing your bookmarks. Note: Bookmarks are known as Favorites in Internet Explorer. It's easy — just click the star! To create a bookmark, click the star icon in the address bar. To create a bookmark, click the star in the toolbar. Tip: Want to bookmark all of your open tabs at once? How do I change the name and location of a bookmark? To edit the details of your bookmark, click the star a second time to open the Edit This Bookmark window. The easiest way to find a site that you've bookmarked is to start typing its name in the address bar. The Library window lets you view and organize all your bookmarks. Click the Bookmarks button on the right side of the navigation toolbarOn the menu bar, click At the top of the Firefox window, click the menu and select to open the Library window. Click the menu button and choose Customize.
13 Trends in 2013: #4 Marketing grows enterprise wide and can no longer sustain being a ‘department’
As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight. Social strategies will be utilized internally to maximize productivity and communication. - Marketing is no longer a department - Social strategies will be utilized internally to maximize productivity and communication - Social Media Manager role will emerge For a complete list of the 13 in 2013 Social Media Trends For more trending in 2013, follow our blog. Download the complete infographic here.
7 'Small Business' Social Media Trends for 2013 with Mike Roberts - SEM San Diego (San Diego, CA
Our November Meeting Topic: 7 Small Business Social Media Trends for 2013 The digital world has never changed as quickly as it does now, forcing businesses of all sizes to look at the bigger trends to see what needs to be done today to prepare to compete in tomorrow's marketplace. As a trend-spotting specialist, Mike Roberts will break down 7 of the most pressing and widespread social media trends that are changing the way small business is done. He'll build a conceptual framework and then drill down into actionable takeaways for each trend. Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Agenda: 6-6:30 Meet and Mingle 6:30-6:40 Guest Speaker Introduction with Todd Meisler 6:40-7:15 Topic of discussion: Social Media Trends for 2013 7:15-7:30 Q and A (What does it all mean?) 1. Two lucky people will win this book. 4. 5.
Why You Need Social Media, Even if Your Customers Don't
Well, here's the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn't on LinkedIn? Are there B2C companies without potential customers on Facebook? I guess it's possible , but it certainly won't stay that way for long. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012 . But this blog post isn't an attempt to convince you that your future customers are using social media. So let's pretend that your customers aren't on social media, or that you work for someone who thinks they aren't and, as such, doesn't see the point in investing in a social media marketing program . 1) Social Media Activity Impacts Your Organic Search Presence If you're investing in content creation, it would be a shame not to get it any visibility in organic search.
Why do you need to be on social media?
Whilst the personal uptake of social media accounts is rife amongst the general public, some companies are still reluctant to join the social revolution, for many reasons. These can include fear of the unknown, a worry that it will become a platform for complaints and not having the time to invest in it. However, it’s crucial you, as a brand, take the plunge into social media marketing. There are myriad reasons for this, but here are three of the biggest… Audience reach Consider this – Facebook has 901 million users and Twitter approximately 500 million. Even if you build an audience of let’s say 500,000, the potential reach of your content/brand doesn’t stop there. Brand awareness Obviously well-established brands will probably already have a strong reputation, however if you’re a start-up or a particularly local business, then your awareness could probably do with a boost. Conversation
