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A Dozen Online Writing Tips - CyberJournalist.net - Online News Association - Tips and Tools
A Dozen Online Writing Tips By Jonathan Dube Publisher, CyberJournalist.net (Also published on Poynter.org and in the book "Shop Talk and War Stories") Write and edit with online readers needs and habits in mind. Think about your target audience. Before you start reporting and writing, ask yourself: What is the essence of the story I am trying to tell? Look for stories that lend themselves to the Web stories that you can tell or differently from or better than in any other medium. Just as print and TV reporters interview differently because they are looking for different things, so must online journalists tailor their interviewing and information gathering specifically to their needs. Print reporters tend to look for information. Remember that photos look better online when shot or cropped narrowly, and streaming video is easier to watch when backgrounds are plain and zooming minimal. Strive for lively prose, leaning on strong verbs and sharp nouns. Dont be afraid to link. Discussion
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URL Builder - Analytics Help
Generate custom campaign parameters for your advertising URLs. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign: You can create your URLs by hand or you can use a URL generator. the Google Analytics Campaign URL Builder for generating URLs to websites the Google Play URL Builder for generating URLs to apps on the Google Play Store the iOS Campaign Tracking URL Builder for generating URLs to apps on the Apple App Store Generate custom campaign parameters for your advertising URLs. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign.
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