Why you get the dizzies when standing up too fast Men's Health If you're seeing stars when you get out of bed in the morning, it's probably not because you slept with Halle Berry last night. There's actually a name for that dizziness you sometimes get when you go from laying down or sitting to standing up: orthostatic hypotension (OH). A little momentary brain static might seem like nothing, but according to a new study from the University of North Carolina at Chapel Hill, OH is linked to heart failure. Could it be a danger sign for your health? What causes dizziness Franz Messerli, M.D., a physician who directs the hypertension programs at St. Do You Really Have High Blood Pressure? This process is often so precise and automatic that you won't notice any difference when you decide to go vertical. Hidden dangers So should you be worried? And then there's a more sinister explanation: In the new study, researchers at UNC-Chapel Hill looked at data from a different, long-term study on heart disease risk factors. Are you at risk?
Publications Gen Y Dissected: Six Types Of Millennials 04/16 Mountains of research can attest to what experts say Gen Y has in common, from passion for the environment to tech love. But new research from the Boston Consulting Group breaks this massive block of humanity, some 79 million strong in the U.S., into six distinct groups. And about 50% defy the stereotypes most marketers live by. “Our research reaffirmed the historic optimism of Millennials,” Christine Barton, a partner at the Boston Consulting Group in Dallas and an author of its report on Millennial Consumers, tells Marketing Daily in an email. “If there is an average media image of U.S. It characterizes the largest group, at 29%, as Hip-ennials, sheltered under the umbrella statement of “I can make the world a better place.” The next-largest group is Millennial Moms, accounting for 22%. And despite that the cell phone commercials would have you believe, just 13% can be classed as true Gadget Gurus.
Berries Delay Memory Decline in Adults “Among women who consumed two or more servings of strawberries and blueberries each week we saw a modest reduction in memory decline. This effect appears to be attainable with relatively simple dietary modifications,” said Harvard researcher Elizabeth Devore of the Channing Laboratory. Jon Chase/Harvard Staff Photographer Many of you probably knew that eating fresh berries and fruit was good for you; but how good was a question left unanswered, until now. Berries are good for you, that’s no secret. “What makes our study unique is the amount of data we analyzed over such a long period of time. The research team used data from the Nurses’ Health Study — a cohort of 121,700 female, registered nurses between the ages of 30 and 55 — who completed health and lifestyle questionnaires beginning in 1976. Findings show that increased consumption of blueberries and strawberries was associated with a slower rate of memory decline in older women. Image: Jon Chase/Harvard Staff Photographer
Publications Multitasking 'TV-Plus-Mobile' Video Test Campaign Shows Big Brand And Intent Lifts 04/16 With up to 40% of smartphone and tablet owners using their devices regularly while watching TV, most marketers know intuitively that targeting video ads across the multitasking experience has tremendous promise. Now we have some preliminary metrics to prove it. In a joint test among Nielsen, Universal Pictures, ad agency Ignited and mobile video platform AdColony, 15-second video spots for the film Contraband were experienced by multitaskers across TV and mobile platforms in a lab setting simulating normal cluttered media exposure. The campaign delivered a considerable additive boost to all brand metrics. “The test results were conclusive that having multiple screens was a big benefit,” says Frank Stagliano, EVP, general manager, Nielsen Entertainment. Testing campaigns aimed at leveraging multitasking behaviors is not a trivial task. The mobile video ad had especially strong additive effect on unaided brand recall.
Does sugar make you stupid? Study suggests it sabotages learning and memory Fructose is commonly added to processed foods such as soft drinksIt was found to hamper memory and slow brain activity By Claire Bates Published: 09:12 GMT, 16 May 2012 | Updated: 00:08 GMT, 17 May 2012 Stay off the sweet stuff: Fizzy drinks contain high amounts of fructose which slows the brain Too much sugar could be making you stupid, according to researchers. The suggestion follows tests in the laboratory comparing high-fructose corn syrup, which is six times sweeter than cane sugar and a common ingredient in processed foods, with omega-3 fatty acids, known to aid memory and learning. In an experiment on rats, one group had a sugary diet for six weeks and another was fed healthily. At the start of the study, published in the Journal of Physiology, the University of California team tested how well the rats navigated a maze – placing landmarks to help them learn the way. Six weeks later, the researchers tested the rats’ ability to recall the route.
The “Content” Question: Where Branding, Marketing and Publishing Blur Written on Apr 2, 2012 Author Andrew Boer | ADOTAS - This past Thursday, March 29, was the day of the Post Advertising Summit, an event hosted by the professional and buttoned-up content marketing agency Story Worldwide. But first, a flashback: Four articles. “A collision?” “No.” he said. And that was that. I am, in fact, a principal at another content marketing agency, Movable Media. Which is why a PR person thought it would be a good idea to invite me to attend Story Worldwide’s Post Advertising Summit as a journalist. You begin to see the problem? I am glad to report that the moment I donned the gray tag reading “Press,” I instantly felt all possible bias drain away, while a palpable sense of journalistic integrity and objective neutrality washed over me. Perhaps it has always been this way. As Simon Kelly, the COO of Story Worldwide, explained to me, the purpose of the summit was a thought experiment. As a neutral observer, I thought both the dog and the pony looked great, if a bit similar.
Herbs To Remove Skin Tags Go to your kitchen and you will find a handful of easy remedies for skin tags. Dr. Katherine Lim, a dermatologist at the Arizona satellite of Minnesota's Mayo Clinic, described skin tags in a 2008 edition of Mayo's "Medical Edge Newspaper Column." Lim says skin tags are harmless and painless but annoying and cosmetically unsightly. Skin care specialists at SkinTagHelp.com recommend a baking soda cure. If you have tea tree oil in your pantry, use a few drops three times a day for 14 days for the same results. Soak a cotton ball in apple cider vinegar, and tape it in place for 15 minutes three times a day. Home remedy researchers writing for FatFreeKitchen.com suggest that skin tags, warts and moles all respond in similar ways to the juices of a variety of common kitchen vegetables. Dr.
Publications Celebs Try On Depend Underwear For A Cause 04/02 Getting people to try -- let alone admit they need -- a product to help with their incontinence is an uphill battle. On Friday, Kimberly Clark’s Depend brand launched an extensive marketing effort to get people to try their new “Real Fit” (for men) and "Silhouette" (for women) products, even if they don’t need them. On Monday, Depend sets out on the “Great American Try On,” to showcase that the new products are so similar to “regular” underwear that celebrities and athletes can wear them without being embarrassed or having to manage their days any differently. The campaign is intended to show the product “is not a diaper, it’s underwear, Mark Cammarota, Depend brand director at Kimberly-Clark, tells Marketing Daily. In two separate television advertisements that make their debut on Monday, actress Lisa Rinna and football stars Clay Matthews, DeMarcus Ware and Wes Welker try on the product in exchange for a charitable donation.
How your eyes can reveal you've got high blood pressure By Angela Epstein Published: 23:50 GMT, 12 March 2012 | Updated: 23:50 GMT, 12 March 2012 Whether it’s a lack of sleep or swimming in a chlorinated pool, it’s usually obvious why your eyes are giving you trouble. But sometimes what seems a routine annoyance could point to a deeper problem. Angela Epstein reveals the potential causes of your eye symptoms Cold sore: Viruses or localised infections can cause the eye to redden — the problem usually starts in one eye, but can spread to both. Iritis: If the eye turns a deep red and you have throbbing pain at the front, this could be iritis or anterior uveitis — inflammation of the iris, the coloured part of the eye. High blood pressure: Persistent red blotches on the whites of both eyes can be a sign of hypertension, explains Ian Grierson, professor of ophthalmology at the University of Liverpool. Persistent red blotches on the whites of both eyes can be a sign of hypertension Dry eyes: Dry eyes can also cause watery eyes.
Publications Want A Rush? Read This Story About Digitaria Games For A Quick Dopamine Fix 04/02 Well, you might, if Jim McArthur wrote it. McArthur is an expert on getting people’s brains to release the drug-like chemical dopamine, which is our body’s way of making us feel rewards for doing something in order to get us to do it again. And now, as head of a new “games” division of JWT’s Digitaria unit, he’s going to use techniques developed by the games industry to interact with the agency’s clients’ brands as if they were playing games. While the concept of game mechanics, or “gamification,” isn’t new on Madison Avenue, McArthur’s team at San Diego-based Digitaria plans to formalize the practice in a way that professional game developers might, producing advertising, promotions and digital interactive experiences that use our brain’s own rewards systems to get people to feel good about interacting with brands. That’s something McArthur learned firsthand while driving his Lexus CT Hybrid, which isn’t about speed so much as it is about fuel economy.