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Why Publishers Don't Like Apps By the time Apple released the iPad in April of 2010, only four months after Steve Jobs first announced his “magical and revolutionary” new machines, traditional publishers were gripped by a collective delusion. They had convinced themselves that tablet computers and smart phones would allow them to unwind their unhappy histories with the Internet. For publishers whose businesses had evolved during the long day of print newspapers and magazines, the expansion of the Internet was terribly disorienting. Things Reviewed:Technology Review iPad app version 2.0 The Daily iPad-only newspaper Financial Times html5 website www.ft.com Smart phones and tablets seemed to promise a return to simpler days. For traditional publishers, the scheme was alluring. Publishers also expected to revive the old print advertising economy. People lost their heads. Unpacked in this fashion, the delusion is clear enough, but I succumbed myself—at least a little. We launched the platforms in January of 2011.

Stephane Levallois 3 Ways to Visualize Text with Infomous Now that artsy sites like Pinterest and Instagram are reaching critical mass, even writers need a way to make their stories pop. Recently, publishers like The Economist, The Washington Post, and Entertainment Weekly have turned to a text visualization tool called Infomous to give readers a fresh perspective on current events. Reminiscent of comic strip dialogue and brainstorming models, Infomous turns keywords from articles and Twitter feeds into clickable bubbles that link to other content within your site. The more often a word appears, the larger it looks in the cloud. 1. In August 2011, The Washington Post asked its readers to write about their struggles with unemployment to “show the real impact of joblessness” in America. Of the people who visited the “Help Wanted: Stories of Unemployment” page, 10.5% clicked on at least one word in the cloud and 50% of engaged users clicked through to an article, staying seven times longer than other readers. 2. 3.

Bartkira - Ryan Humphrey About Contact/Links Colour Drawings Film John Carpenter Films Collaborations Bartkira Bartle Royale Machine Brave New World Zines Manatee short stories Posters The Bloody Chamber Sketchbook work (1) Sketchbook work (2) Sketchbook work (3) Sketchbook work (4) index A project where I mix The Simpsons with Akira. (9,759 views) Filed under illustration , comics , sketchbook 3 frequent mistakes to be avoided during the creation of your digital publication 0inShare0inShare We often use this blog to give helpful tips and pointers for users of digital magazine software. We thought it might be useful to highlight some common mistakes that are made when creating these digital magazines and how to avoid them. Online digital versions have so many benefits for both your end reader and your business so make sure you avoid these mistakes in order to gain maximum effectiveness. 1. File size to high Is your online publication taking too long to load? The Image resolution controls the size of the zoomed-in pages that are created. These settings will determine the size of the digital edition and the speed at which pages are loaded. 2. Here is an example of how an online publication is listed in Google: Note that there are keywords present in the Page Title, a meaningful and useful page description that helps the searcher understand what the ebook is about and finally keywords in the url (taken from the name of the project folder.) 3. By 3D Issue

Kindle Direct Publishing: Help Professional translation services are available to publishers who are interested in translating their KDP work into other languages, further widening their global audience. Finding a Translator for Your Desired Language This site lists several associations in Europe that may help you find freelancers to translate your work. You may need to use an online translation site or browser plugin to navigate the freelancers' websites, since they're generally displayed in their native language. Some Things to Consider Here are a few questions you may want to ask a freelancer to help make a decision: • How long will the translation take? Words from Authors Who've Translated Their Work Here are some testimonials from KDP authors who have had their works translated: My Spanish translation of Area 51 is selling well on Amazon ES and also in the United States. -Bob Mayer, best-selling KDP author In the digital era, non-English readers are just a button-click away. -Scott Nicholson, best-selling KDP author

Tablets Are Destroying Stories by Micah Baldwin I spend the majority of my day with creators, authors and publishers. The ability of storytellers to see a world that could exist and share it with words and pictures is amazing. When I am not chatting with storytellers, I am talking about how to distribute their stories digitally. Easy right? Turns out its not that easy, but thats a story for another day (or just go check out Graphicly, its what we do thousands of times a day). What is fascinating is that creators are beginning to take into account the delivery mechanism of their stories. That’s right. Think about it. But tablets are different. Every app on your tablet is screaming for attention. We accept it because we live in a world where distraction has become the norm, and we spend more time chasing shiny objects than on completion. Multi-tasking arises out of distraction itself We pride ourselves on our ability to multi-task and swear it doesn’t take away from our ability to produce at a high level. People read more often digitally.

Current Trends in the Digital Publishing World Hi, my name is D’vorah Lansky and I am excited to share this blog post, on the topic of Digital Publishing, with you. I’d like to thank Kathleen for hosting me during this virtual tour, in honor of Digital Publishing Virtual Summit, where we feature 20 world-renowned book marketing experts. Today I’ll be talking about current trends in the Digital Publishing world. Even authors who have a print version of their book will benefit greatly by also having their book available in digital format. Providing easy access to their books on eReaders will allow them to sell more books and reach more readers. Think about your own learning style. In addition to digital downloadable products, you can digitally produce audio CDs and video DVDs for your audience. By providing products that you ship to your customers, you have the opportunity to build a relationship with them. The fastest way to create content is to produce an audio recording. Here are just a few ideas: Click here to register.

How to Promote Your Book Using the New Facebook Timeline Features [Note: this video was made for musicians who work with our sister company-- CD Baby-- but the same new Facebook Timeline features are available to authors, too.] ———————————————–Yep. Facebook has done it again—they’ve flipped the switch and made another drastic change: Your author Facebook page will soon be a Facebook Timeline. All Facebook Pages (including band, brand, author, and company Pages) will automatically update to Facebook Timeline on March 30th. Ok. For Facebook neophytes, the video above will walk you through all the new features. For the more experienced, here is a quick list of all of the new features and how to use them. Where do I begin? 1. This is a large, banner-style image that will be the first thing visitors see displayed at the very top of your timeline page. 2. Now that your Facebook timeline has a “cover photo,” you might want to update your profile pic. 3. 4. 6. 7. Pinning a post features it at the very top of your Page for up to 7 days. Have you made the switch?

12 Ways to Increase Your Readership Using Facebook Timeline Facebook Timeline’s new promotion tools for authors As many folks are finding out (to their horror), Facebook Timeline does not allow fancy landing pages that collect email addresses or that encourage likes in exchange for free downloads of eBook samples, chapters, etc. Facebook now forbids calls-to-action and other direct marketing jargon on the cover photo. So in lieu of customization, how can you increase Facebook likes? 1. 2. [Ahh, now we see one of the big reasons for this mandatory switch to Timeline. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. It’s almost Spring! As tablet usage grows, can publishers evolve fast enough? As the buzz around the new iPad launch continues, both traditional and online publishers are “caught between the gravitational pull of the legacy tradition and the need to chart a faster digital course.” That was a key finding in a recent Pew Research Center study on the state of the publishing industry. That “pull” was highlighted by Paul Rossi, the Managing Director and Executive Vice President of the Americas for The Economist at a recent digital publishing conference. But in the recent Pew Research Center study, the outlook of publishers is troubling. The tablet is here to stay: it’s time to adapt For publishers, the tablet is a game changer. While publishers are waking up to the opportunity, they are slow to capitalize on this burgeoning new channel, in great part because of two reasons. Today marks an important inflection point. Embrace evolution: tablets require a new approach It’s seductive to think that publishing on a tablet is easy. Photo Devindra Hardawar/VentureBeat

Publications Publishers Cite Tablets As Top Tech Priority 03/21 Publishers are making tablets a top priority when it comes to technology development this year. About 60% of business-to-business and business-to-consumer publishers cited tablets, mobile publishing and/or new Web products as a “high priority," according to a new survey by the Software & Information Industry Association. Other types of projects were not mentioned nearly as widely. About four in 10 (42%) of the 85 publishers surveyed by the SIIA named licensing and syndication as a key area of focus this year, while 19% cited video. The study found that B2C companies tend to prioritize tablet publishing above all else, while their B2B counterparts put the creation of new Web-based offerings slightly above mobile and tablet publishing. When it comes to management’s perspective, C-level and VP-level executives are more focused on tablets than director-level company officers, suggesting that the former are looking further ahead than less senior managers.

Encyclopedia Britannica Calls Off Its Print Edition And Goes Digital 5 Digital Publishing App Trends to Watch in 2012 Erik Loehfelm is the executive director of user experience at Universal Mind, where he leads the design team in developing new, immersive app experiences for a variety of devices. He is also a leading voice in the digital publishing industry. Follow Erik @eloehfelm and read his blog. Digital publishing grew tremendously in 2011. But we’ve only begun to scratch the surface of what’s possible in this space. We predict that 2012 will see a wave of new digital publishing apps across a wide range of industries. 1. There are already apps and games that build on the characters and storyline of films; however, a huge amount of film content has yet to be tapped by a mobile framework. For example, books based on children's films essentially contain stills of the movie. And considering the amount of work that goes into creating the bonus materials for a DVD, can the “making of” digi-pub for every major film be far behind? 2. 3. Imagine your doctor sitting with you to go over some test results. 4.