Zara
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Dorothy Perkins France - Mode
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Also I would want to work for their company because instead of hiding the environmental situation they decided to change for the better. by vanessahewitt Feb 19
I like Zara's mission statement because it is based off of the environment, which not a lot of organizations base their statement on. A few years ago Zara had a Public Relations nightmare where customers were on strike at most locations all over Europe because of the harm their factory's were doing to the environment. The ink that they previously used was not disposed properly and after the protest they took it as a wake up call and not only did they fix the problem but they changed their entire mission statement and the PR of thier company. by vanessahewitt Feb 19
ZARA is active in design, production and sales of garments, and is extremely lean (from design to sales in less than three weeks). This case needs to be worked out further. by bartvanas Jan 3