n'est pas accessible Vous êtes sur Pinterest ? Pensez alors à suivre mon profil Pinterest ou l’un de mes boards ! Merci. Si vous ne savez pas encore ce qu’est Pinterest, il s’agit du dernier service social qui a récemment bouleversé le microcosme des médias sociaux. Pinterest permet aux internautes de sauvegarder leurs découvertes (images, vidéos) sur des tableaux virtuels. Si vous êtes tenté par Pinterest, cela tombe bien car Socialmediaonlineclasses.com a édité une infographie qui regroupe 64 astuces et tactiques marketing concernant les éléments suivants : le profil.les pins.les boards.les images.le copyright.les concours.la recherche. Cette liste est non exhaustive. Source : Jeffbullas.com & Socialmediaonlineclasses.com Pour plus de nouveautés sur les médias sociaux, merci de vous abonner à la newsletter du blog ou à son flux RSS. Tags: infographie, pinterest Catégorie: Social Media
IBM: Companies facing social media conundrum Network World - IBM issued a report today that found while most companies are accelerating their social media plans, many are struggling to figure out what it all means. The enigma defined: IBM's survey of 1,160 IT professionals shows that while 46% of the organizations increased their social technologies investments in 2012, only 22% believed that managers are prepared to incorporate social tools into their daily practices. In addition, two-thirds of respondents were not sure they sufficiently understood the impact that social technologies would have on their organizations over the next three years. MORE: Gartner: 10 critical IT trends for the next five years BACKGROUND: Gartner: How big trends in security, mobile, big data and cloud computing will change IT Big Blue suggests a number of strategies for organizations to better evolve into social enterprises, including: • Management must provide an infrastructure for engagement -- setting up forums, team rooms and collaborative spaces.
Branding Your Business Through Social Media - 3 Keys to Getting Started Gone are the days when having a highly ranked web site was enough to make waves and attract new business. Just like people, company brands now need to communciate, to "network" and to reach out beyond their normal comfort zone. This shift means moving from the two dimensional apect of a static web site, to the three dimensional realm of engagement and interaction. It starts by identifying the type of social media sites that best reach your target audience. 1. For business to consumer brands, it can begin with a presence on Facebook or Pinterest. Spreading yourself too thin can prove inefficient and actually weaken your brand image. 2. Before jumping into the conversation, read up and listen to what people (aka potential customers) are saying. Whichever style you choose, remain consistent in your approach. 3. Sending out hundreds of random posts and tweets may seem proactive, but the point of social media is to be social - not profuse. Finding the right balance
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How to Get More out of Your Social Sharing Buttons Social media sharing buttons are maybe the simplest and most under-rated evolution on the web in recent years. Twitter’s “Tweet” button and Facebook’s “Like” button took sharing from a complicated cut and paste to a low friction simple click and share. I introduced them to my blog very soon after they were introduced and noticed the increase in traffic immediately. The pace of the evolution of social media is so fast that we forget that they were only introduced in 2010 with Facebook’s official like button appearing in April of 2010 and Twitter’s button released in August, 2010. These opened up a Tsunami of sharing with recent figures showing that there are more than 3.2 billion likes on Facebook and over 400 million tweets on Twitter per day! The bulk of sharing on the social web is now driven by these ubiquitous buttons. The Importance of Social Sharing Buttons Until recently, publishers had two choices when working with social sharing buttons Go to all of the different social networks.
What 3 Content Types Drive the Most Interaction on Facebook? Social media is evolving so quickly that it almost makes your head spin. Google+ arrived on the scene only a few months ago and has quickly gathered nearly 50 million users, Twitter continues to grow past 200 million and Facebook continues to evolve both its personal profiles and company Fan pages. The social web is the third phase of the Internet’s evolution which has followed the portal phase around 1995 (such as Yahoo and AOL) and search phase which commenced in earnest in the late 1990′s ( including Google and Bing). One of the fun parts of social media marketing is that it is still so new that you need to test things to see what does and doesn’t work. Recently I have been experimenting with Facebook to see which type of content creates the most interaction with readers and what drives sharing. This has been driven by some studies and research that I had discovered. 3 Research Results to Make you “Think” Four Ways to Measure Your Content Interaction 1.Reach 2.Engaged Users Virality 1. 2. 3.
Logiciel gestion photothèque professionnel The 10 Most Popular Facebook Marketing Presentations 49Share 175Share 1.8KTweet 373Share 9Share 373inShare Jeffbullas's Blog Internet Marketing The 10 Most Popular Facebook Marketing Presentations Written by Jeff Bullas - 14 Comments Categories: Facebook, Facebook Marketing Content marketing is one of the most powerful ways to engage your target audience. Often the content that we have on our computers that should be shared with the world to promote your brand remains hidden and offline. YouTube, Facebook and Twitter are well known social media and social networking channels that can help spread your content and ideas. Slideshare is an often forgotten and undiscovered social media platform where you can upload your PowerPoint presentations and make them visible to the world wide web. The power of Slideshare is that it is easy for people to spread your visual ideas by Here are some popular Slideshare presentations on Facebook Marketing. 1. Brand Invite orAd – 75%Friend – 59%Search – 49% The 5 Key Tools for Effective Facebook Marketing 2. 3. 4. 5. 6.
Why You Shouldn't Ignore Google+ Anymore Google+ has now been with us for one year. It just seems like yesterday when it was announced. Part of me said “not another social network” while the other curious Jeff thought “this could be what we need to keep Facebook honest” 12 months later it appears that it is now the third largest social network in the English speaking world behind Twitter and of course Facebook. What a lot of people don’t realize as cocooned westerners is that we don’t have a monopoly on successful social networks with Sina Weibo in China having over 300 million users with over 100 million messages being posted every day. It does appear though that it is now possible that Google+ will be knocking on Facebook’s door within a couple years. Google+ Hits 250 Million Users The actual hard numbers that Google+ has just announced at the I/O conference is that in just one year it has grown from zero to 250 million plus users. What are some of the other facts, figures and statistics that are worth noting. 1. 2. 3. More Reading
n'est pas accessible Catégorie "Film de promotion touristique" - Licorne d'Or Catégorie "Film de promotion touristique" - Meilleur scénario Catégorie "Film de promotion touristique" - Meilleur réalisation Catégorie "spot publicitaire à vocation touristique" - Licorne d'Or Catégorie "spot publicitaire à vocation touristique" - Meilleur rélalisation Catégorie "spot publicitaire à vocation touristique" - Meilleur scénario What’s Holding Social Influence Back? Social Business By Toby Beresford, Published November 22, 2012 What’s holding social media influence scores, of the likes of Klout, Kred and Peer Index, back from wider adoption? At Big Data World Asia I gave a well received talk. 1. Most businesses are not mature enough in their use of social media. It tends to be human led (hiring of community managers or social media managers) rather than automated approaches.Strategy is skewed towards a PR agenda – ‘let’s listen, let’s maintain our reputation’ rather than an integrated business agenda “how do our customers want to engage with us on social media?”. 2. There are few industrial scale systems in place to market on social media. 3. “I am not a number!” In my next post I’ll look at the weaknesses inherent in standard influence scores, and how a leaderboarded solution allows us to rise above them.
You Can't Fake Relevance in Social Media, Business or Life! I love the recent discussions happening on the social waves as they are getting to the heart of social business. The hard questions are starting to be asked. How are the Facebook likes benefiting me and my business?Should I worry about quality of followers or not?Is it unethical to buy followers?Is it unethical to stuff a social media profile just to show up top of a search engine? Have you asked yourselves these question? I am going to tell you a very direct message so take it or leave it. The questions you should be asking: Why should they like your Facebook page? If you are not asking the second set of questions and don’t care to ever answer them then you might as well turn in your social keys now as you are not going to see real results. Your goal is not to fit your business inside Facebook. If you are only focused on how you can take your current business model, current services and stuff them in Facebook, LinkedIn, Twitter and your blog then you are destined to fail. What you say?
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Healthcare Social Media Week in Review: November 19, 2012 It’s that time of the week again and we’ve got some great articles for you. In this week’s edition of Healthcare Social Media in Review we look at patient engagement, an interview with #HCSM moderator and founder Dana Lewis, and a heartfelt poem to recent Healthcare Internet Hall of Fame inductee Ed Bennett. He is this week’s Healthcare Social Media Week in Review. How quickly emergency services respond during a crisis situation can mean the difference between life and death. In an article written by Hinda Mitchell she suggests that the first 60 minutes are the “golden hour” when it comes to response time and gives 5 Essential Questions for the First 15 Minutes of a Crisis.Have you ever wondered how the weekly #HCSM Sunday night chat session came to be or other #HCSM information? We had the pleasure of interviewing Dana Lewis who is the moderator and founder of the #HCSM chat. Do you have any additional thoughts on this week’s Healthcare Social Media Week in Review? Connect: Authored by: