Management et qualité : pourquoi faut-il écouter ses clients ? Le premier principe du management de la qualité est l’écoute du client. C’est une condition indispensable. Sans écoute du client, pas de client, et sans client pas d’entreprise. Selon ce principe du management de la qualité, il faut comprendre les besoins présents et futurs des clients, satisfaire leurs exigences et si possible s’efforcer d’aller au devant de leurs attentes. Atteindre ces objectifs passe donc nécessairement par écouter ses clients pour identifier leurs besoins, leurs attentes, leur niveau de satisfaction… Ce qui parait être une évidence ! Une entreprise doit avoir la capacité : - d’offrir des produits ou des prestations en adéquation avec les exigences de ses clients - d’identifier des besoins naissants et de pouvoir mettre en œuvre rapidement des solutions pour répondre à ces nouveaux besoins en créant un nouveau produit ou un nouveau service de manière à non seulement satisfaire ses clients mais à prendre de l’avance face aux concurrents.
Techniques for Choosing the Perfect Brand Name As a new business (whether your independent or large corporation), we’re faced with many difficult decisions before we open up shop – the perfect location, how to effectively market yourself, pricing strategies, and more importantly, deciding on a great, memorable and identifiable brand name. Unlike deciding on a location for your business and your marketing/pricing strategies, choosing a name for your business is far more nerve racking because it’s permanent, or at least should be, and should capture the essence a company. Below are techniques to help you and your clients generate a memorable, meaningful and unique brand name. Acronyms/Abbreviations Some companies like to use long, descriptive names to identify who they are and what they do. This method works particularly well if you have a long company name whose first letters of each word form a brand new, pronounceable word. Examples Conjoined (combined or portmanteau) FedExPayPalCoca-ColaMicrosoft Descriptive Invented and Playful Examples:
25 Inspiring Examples of Sign-Up Pages A well developed and organized sign-up page has to relay a large quantity of data in a small area and must be quick and easy to read and understand. Overly creative plan names are more likely to hurt your sign-up process instead of help, as they’ll take longer to understand. It’s better to save your creativity for the other pages which will be redirecting the user to the sign-up page. Start a trial and error phase to test out what your audience might specifically be attracted to as this will vary from site to site. Here are 25 creative examples of sign-up pages which you can use as a starting point for inspiration when designing your own. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. eWedding 20. 21. 22. 23. 24. 25. Compiled exclusively for WDD by Liz Fulghum What aspects are important to you when designing a sign-up page?
Stratégies - Marketing, Communication, Médias, Marques, Conseils, Publicité Logo design resources I’ve searched my bookmarks and gathered your top tips, culminating in this selection of sites, books, articles and designers. Resource topics Click a topic to jump to that section. Type foundries // Back to resource topics Books Catch a few more recommended reads here: A few good books. Logo history History of popular logo designs, categorised in alphabetical order with a search feature, tooThe Evolution of Tech Company Logos, how famous logos came to be, from NeatoramaThe Evolution of Car Logos, more historical insights over on NeatoramaBranding Firefox, a short insight into the history of the Firefox browser Trends “Logo trends” is a bit of an oxymoron. Articles Design agencies Independent identity designers Awards Blogs Identity Designed, case studies from around the worldIdentityworks, by Tony SpaethBrand New, Armin Vit focuses on corporate and brand identity workSpeak Up on Identity, from the now defunct Speak Up Showcases Style guides and manuals Further resources
Emigre Emigre magazine was published a total of 69 times, usually irregularly, over the years between 1984 and 2005. One of the first publications to use Macintosh computers, Emigre influenced the move towards desktop publishing within the graphic design community. But that was not the end of its influence. Art directors Rudy Vanderlands and Zuzana Licko entranced designers, photographers and typographers alike with their use of use of experimental layouts and opinionated articles. The focus of the magazine moved from culture to designers to design itself, with an increasing focus on the publication and promotion of varied articles on design by many different authors. The magazine also changed formats several times during its career switching from an oversized publication to a text-friendly reader and then to a multimedia format, from issue 60 to 65, which came with a CD or DVD.
Nouvelle publicité Société générale : L’esprit d’équipe Je l’ai vu hier sur Canal+ Sport et je me demandais qui ce spot pouvait-il bien vanter. Fin du suspens à la fin de cette publicité de 1 minute. C’est la Société Générale et sa nouvelle accroche Développons ensemble avec une campagne sur l’esprit d’équipe. La publicité L’esprit d’équipe de la Société Générale : Campagne print L’esprit d’équipe de la Société Générale :