Important SEO Habits to Adopt for Post Panda-Penguin Era Survival In a constantly changing SEO landscape, it is important to remain up-to-date with the changing practices and strategies of optimization. Every year, search engines like Google introduce new updates in the SERPs, thereby widely affecting the rankings of the various websites. Last year, Google launched the Knowledge Graph aimed at helping users find relevant information easily and fast. This search model is referred to as an “intelligent” way to find the right results for queries with different meanings. It is also an attempt by Google to help users better understand a topic by summarizing important facts and relevant content about the search query. For instance, if you typed the word “rio” in Google search bar, you will be given these different types of suggestions to help you find the correct result to your query. Moreover, the Knowledge Graph also provides a broader and deeper understanding of a given topic. Think Originality and Relevance Add Authenticity Develop Clean Website Structure
On Page Optimization Software: make Google-friendly Web pages with WebSite Auditor Here's how you can create 100% Google-friendly webpages that hit top rankings with a marksman's accuracy. If you want to achieve top rankings for your site in Google or any other search engine, gain sustainable flow of free laser-targeted traffic... ... and watch your sales grow at a breakneck pace... ...then you need to make sure your website is fully optimized and nothing is holding it back. Here's the deal: Every SEO worth her salt will tell you that any successful SEO campaign is based on the cornerstone of onpage optimization. When your business is at stake, you can't just do something to optimize your site and hope that it works. Well, guess what? You don't have to walk the long road of trial and error to figure out what will help your website rank. With the unique SEO tool WebSite Auditor you can easily and confidently... WebSite Auditor is the only SEO software that lets you optimize your website on two levels: on-site (domain) and on-page (content). And that's only the beginning...
Google Launches Knowledge Graph To Provide Answers, Not Just Links Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move toward a new way of searching not for pages that match query terms but for “entities” or concepts that the words describe. Knowledge Graph? “Graph” is a technical term used to describe how a set of objects are connected. Big Change, Subtle Appearance Earlier this year, the Wall Street Journal wrote about the coming change. Big change, but I don’t think it’ll be a shocking change to most Google users who will begin seeing it over the coming days on Google.com, if they’re searching in US English. Google will still look largely the same as it does now. Knowledge panels don’t always appear, only showing up only when Google deems them relevant. Fact Surfing 3.5 Billion Facts About 500 Million Objects Again, those are just some of the categories. Fixing Bad Data
Search Engines More Trusted Than Social Media For News & Information [Study] When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media — and more in both than they do in social media. But, the numbers don’t portray any single source as highly trusted, which suggests that consumers are at least trying to vet the accuracy and trustworthiness of what they find in today’s information-saturated world. The data comes from the recently released 2013 Edelman Trust Barometer, the 13th annual global survey that uses data from “informed publics” — college-educated individuals in upper income brackets that follow public policy issues and are active media users. Trust in media, the survey says, is up five percent over last year, with search engines and traditional media topping the list: 58 percent overall said they trust those sources for news and information. Trust is much higher in emerging countries (the green columns above), and among younger consumers (the bottom half of the chart).
Rank Tracker - Track Your Search Engine Rankings Easily! Dear Fellow Website Owner, If your site depends on Google and Yahoo! placements for traffic and sales, your search engine rankings are tied directly to your bottom line. That's why you need to keep a close eye on your rankings to make sure you're near the top at all times. Now here's the question: How would you like spending as little as 2 minutes once and then see every day where you rank for hundreds of your critical web searches? If you're anything like most webmasters and SEOs, you'd love that! Because if you ever tried manually hunting down a URL buried somewhere on page 17 of Google's results pages, you wouldn't want to do that again, ever. Luckily, if you got Rank Tracker, you won't have to. What's even greater, Rank Tracker can make these checks totally on auto-pilot. The rank checker will be automatically monitoring your website's positions in any search engines you need, for any keywords — and you get all this without stirring a finger! Here's what Rank Tracker can do for you:
Knowledge Graph : Google officialise son moteur sémantique Les règles du jeu semblent distribuées depuis quelques jours entre les deux géants du search : Bing se lance dans le social tous azimuths, aidé par ses relations étroites avec Facebook et Twitter. Google, limité par le succès trop faible de son réseau Google+, se tourne - pour l'instant - vers d'autres voies d'innovation et intègre de plus en plus de sémantique dans ses résultats. Déjà en phase de test depuis plusieurs mois, ces fonctionnalités ont été annoncées officiellement par Google sous le nom de "Knowledge Graph". Cette nouvelle vision permet d'obtenir de très nombreux renseignements sur les "entités nommées" (noms de personnes, d'entreprises, de lieux, etc.) contenues dans la requête de l'internaute. Le "Knowledge Graph" sera présent dans les pages de résultats de Google, au fur et à mesure des semaines qui viennent, sous 3 formes différentes : - Désambigüisation de la requête demandée. - Propositions de liens pour en savoir plus sur des sujets proches de celui recherché :
The Best Link Building Tool You’ve Never Heard Of: ahrefs.com I love SEO tools. I’m always building or looking for really cool tools. With the demise of Yahoo Site explorer, a number of companies are attempting to fill the void, including SEOMoz, Majestic Tools and Link Research Tools. My favorite Yahoo replacement is a tool that you’ve probably never heard of: ahrefs. They offer 5 levels of access (with one being free) and the others being grouped by the amount of reports and queries. This is a highly sophisticated toolset with tons of features. Backlink Analysis Starting with Site Explorer, input any URL to get all of the backlink info that you could ever need or imagine. The summary provides a snapshot of Total backlinks, Ref pages, Ref ip’s, Ref subnets, Ref domains and domain types by TLDs. A series of tabs, allows you to drill even deeper into New Links, Lost Links, Anchor text, crawled pages and referring domains. Interpreting the Data For competitive purposes, this is a great quarry to mine for backlinks. SERPs Analysis Website Comparison
SEO SpyGlass Backlink Checker Software: X-Ray Your Competition Here's a 100% proven way to quickly and easily outrank ANY site, for ANY keyword, and get a top Google ranking (read full proof below.) Dear Fellow Website Promoter, Do you own a site that needs more visitors and sales? In it, you will learn a little-known, yet 100% proven method to outranking any site, for any keyword, and getting an absolute TON of free, laser-targeted traffic from Google, Yahoo, and Bing. Are you paying attention? First, here's something you probably already know... Is All About Getting More Links From Other Sites. The reason is simple: Modern search engines place a huge value on links. With today's Google and Yahoo, it's also the clickable part of the link (also known as "link anchor") that counts. backlink checker Now, this all is fine, but the critical question most webmasters are struggling with is: Where Do I Get High Quality Links, And How Many Do I Need Before I Rank #1 For "Backlink Checker"? Now, here's the clincher. Think about it. Instead, What Our Users Say...
La recherche passe à l’ère sémantique (et sociale) (et pas visuelle) La semaine dernière, la frénésie autour de l’IPO de Facebook était a son apogée et qui a fait passé presque inaperçu un changement majeur pour le web : l’évolution du fonctionnement de la recherche de Google (Introducing the Knowledge Graph: things, not strings). Google à l’assaut du web sémantique avec son Knowledge Graph La raison majeure de cette évolution est la prise en compte de données sémantiques dans les résultats de recherche. Le principe est le suivant : plutôt que se fier à des chaînes de caractères, Google va maintenant travailler à partir de données structurées (“Things, not strings“). Ces données structurées sont la résultante des travaux de sémantisation des contenus initiés par les équipes de Google il y a de nombreuses années qui avaient déjà permis de faire des premières expérimentations (notamment la roue magique qui depuis a été mise hors ligne : Google Knowledge Graph, un pas vers la recherche sémantique). Présenté de cette façon, ça à l’air très bien. Yahoo!
Responsive Design & Mobile SEO: Best Practices for 2013 We’re shifting into a world in which smartphones and tablets are beginning to rule the roost in terms of connectivity. More people are searching for information via mobile phones, tablets, and smartphones. Mobile Web browsing is on the rise. Yelp reported several months ago that about 40% of searches came from their mobile app. What does this mean for website owners? The future is mobile and the future is happening right now. Googlebot Mobile, Google’s Recommendations, and More Ideas and opinions about mobile SEO were floating around long before Google’s formal recommendations for mobile websites got posted. I won’t get into the details of Google’s recommendations for making mobile-compatible variations of a web page, but briefly, they are: Responsive design is the best way forward in the present web demography. A responsive design, on the other hand, discards all such complexity and makes things simple. Why a Responsive Web is Better Why this method is better: Easier to Develop: 1. 2. 3. 4.
LinkAssistant SEO tool - the most effective SEO software Confirmed by over 12,000 website owners and SEO professionals: LinkAssistant not only speeds up each link building task. It offers the most secure and efficient way to pump up a website's link popularity and make the quality of every single link even better than when it was done manually. Link building is the core of any website promotion strategy. Depending on the business niche, a webmaster may need to get hundreds and thousands of links to make the website shoot up to Google's top. LinkAssistant is your immediate chance to catch up with these guys who already enjoy enormous traffic flows. LinkAssistant has the power to escalate profitability of even most successful link building campaigns. A successful linking campaign depends on two cornerstones: the overall number of links you have, and the quality of each particular link. LinkAssistant is your dead-simple way to be brilliant at both. Check out this video to see how LinkAssistant works. 1. 2. 3. 4. 5. What Our Users Say...
Google : le 'Knowledge Graph' génère plus de requêtes... et de publicités Abondance > Actualités > Google : le 'Knowledge Graph' génère plus de requêtes... et de publicités Google a indiqué que depuis le lancement de l'application sémantique Knowledge Graph sur son moteur de recherche, le nombre de requêtes avait augmenté de façon importante. En effet, Amit Singhal, l'une des principales têtes pensantes de l'algorithme de Google, l'a indiqué dans le Wall Street Journal, information confirmée par le service de presse du moteur. Cela est logique dans le sens où le "Knowledge Graph" propose de nombreux liens concernant l'objet de la requête et de l'"entité nommée" détectée. D'ailleurs, cela pourrait clairement être à l'avantage de Google : l'internaute tape une requête sur la page d'accueil du moteur, obtient les résultats du Knowledge Graph, reclique sur les liens de recherche proposés, etc. Bref, qui est le gagant de cette nouveauté sémantique ?
Google penalises Interflora and UK newspapers for failing to comply with SEO regulations The website for flower delivery company Interflora has disappeared from Google search pages, amid accusations that the company has been manipulating links to improve its search ranking. Both Interflora and Google have declined to comment, but SEO experts have been blogging about the impact of Interflora's actions on search engine optimisation (SEO) and digital marketing. Interflora’s website has been removed from Google’s search results only - its website still ranks first on Bing for the terms “Interflora” and “send flowers”, suggesting that the flower company is being penalised by Google. David Naylor, head of the SEO marketing team at Bronco, told Computer Weekly that Interflora is being punished by Google for paying newspapers to publish advertorials on their websites with links back to Interflora. “In January, Interflora, in order to get ready for Valentine’s Day, paid newspapers to run stories which were only there to get links to improve their Google ranking,” he said. Email Alerts