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Bringing Order to Information Overload

Bringing Order to Information Overload
By Christy Barksdale | Posted | 16 Comments | Filed in: Content Marketing Content marketing, the publishing of relevant, link-worthy content, has been all the rage for marketing professionals for several years. A recent survey conducted by content marketing authority Junta42 shows that companies, especially small businesses, are continuing to spend more on content marketing each year because it is more effective than traditional marketing for differentiation in the marketplace. Now, the new wave of content marketing has arrived: content curation. What is content curation? Rohit Bhargava defines a content curator as someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. The term “content curation” stems from traditional museum curation: museum curators collect art and artifacts and identify the most relevant or important to be displayed in an exhibit for the public. The content curation debate Automated content curation

Content Curation: It's Going to Be HUGE It's counter-intuitive--especially to Americans. But often less is more. When Erin Scime wrote a blog titled: "Content Strategist as Digital Curator", it's pretty clear that she didn't expect to stir up a whole lot of emotions and anger. Yet, that's what she did--at least in part. "I feel like there are a lot of bitter librarians out there," Scime told me. It's ironic, in part, because all her early training was in library sciences. But the buzz around curation threatens more than librarians--there's a posse of PhD's with pitchforks and torches that didn't much like what Scime had to say. What heresy did Scime actual dare to blog about? Scime today is the Content Strategy Lead at HUGE in Brooklyn--whose clients include CNN IKEA, Pepsi, Jet Blue, IVillage, and Penton Media. For a former student of Curatorial studies and information sciences to embrace the democratization of the word "curation" rattled some cages. One example Scime points to is the relaunch of iVilliage.

Curation - The Third Web Frontier Posted by Guest Writer - January 8, 2011 Here is a guest article by Partice Lamothe - CEO of Pearltrees (Pearltrees is a consulting client of SVW.) This is a lightly edited version of "La troisième frontière du Web" that appeared in the magazine OWNI - Digital Journalism - March 2010. The article argues that the founding pricinciples of the Internet are only now being implemented and that the next frontier is in organizing, or curating, the Internet. By Patrice Lamothe Everyone realizes that the web is entering a new phase in its development. One indication of this transition is the proliferation of attempts to explain the changes that are occurring. Although these explanations are both pertinent and intriguing, none of them offers an analytical matrix for assessing the developments that are now underway. The "real time web," for example, is one of the clearest and most influential trends right now. In contrast, other explanations are far too broad to serve any useful purpose.

jeffbullas The web is changing the world as we used to know it. You can see it every day if you take the time. You book your taxi using an iPhone app, you read your news or play a game using an iPad or an iPhone on the train on the way to work and you watch a video from the net and not a rented DVD from the video store down the street. I personally saw the effect on business on the weekend as I passed our local record store that had announced in its window that it is ceasing to trade next week. These changes cannot be ignored if you want to have a sustainable and growing business into the future. A recent GlobalWebIndex report from Trendstream.net which covered 26 countries, 3 waves of research and 90,000 surveys has revealed three clear trends in the consumer adoption of the internet. Today it’s no longer about massive growth but a shift of already active social consumers to ‘real-time’ technologies, such as status updates or tweets. Trend Two: Packaged Apps Image by Rhett Sutphin 173inShare

Online Insider 4 Promising Curation Tools That Help Make Sense of the Web Steven Rosenbaum is a curator, author, filmmaker and entrepreneur. He is the CEO of Magnify.net, a real-time video curation engine for publishers, brands, and websites. His book Curation Nation is slated to be published this spring by McGrawHill Business. As the volume of content swirling around the web continues to grow, we're finding ourselves drowning in a deluge of data. Where is the relevant material? The solution on the horizon is curation. In the past 90 days alone, there has been an explosion of new software offerings that are the early leaders in the curation tools category. 1. Storify co-founder Burt Herman worked as a reporter for the Associated Press during a 12-year career, six of those in news management as a bureau chief and supervising correspondent. At the AP, editors sending messages to reporters asking them to do a story would regularly write, “Can u pls storify?” Storify is currently invite only. 2. Scoop.it is often described as Tumblr without the blog. 3. 4.

What Is Newsmastering And What Are Newsradars? RSS News Aggregation And Re-Publishing For Beginners What Is NewsMastering Newsmastering is the process by which a human being identifies, aggregates, hand-picks, edits and republishes a highly-focused, thematic news via RSS. Newsmastering allows dedicated news editors (newsmasters) to remix and contextualize the existing tsunami of breaking news for very specific audiences in one thousand and more ways. Can you be more specific? Sure. What do print newspapers do? What I have named "Newsmastering" is a process by which you do something very similar to the above although in a fully virtual newsroom (your computer) and with the speed and efficiency that new media tools can afford you. So a newsmaster wanting to provide coverage on a specific topic / industry / issue would basically do the following: 1. Search and identify a good number of reliable news and content sources on the very topic of interest - gathering of RSS feed or creation of custom RSS feed for them when not available (Dapper is a good tool to do that but there are other ones too)

Why Content Curation Is Here to Stay Steve Rosenbaum is the CEO of Magnify.net, a video Curation and Publishing platform. Rosenbaum is a blogger, video maker and documentarian. You can follow him on Twitter @magnify and read more about Curation at CurationNation.org. For website content publishers and content creators, there's a debate raging as to the rights and wrongs of curation. The debate pits creators against curators, asking big questions about the rules and ethical questions around content aggregation. In trying to understand the issue and the new emerging rules, I reached out to some of the experts who are weighing in on how curation could help creators and web users have a better online experience. The Issues at Hand Content aggregation (the automated gathering of links) can be seen on sites like Google News. But all that changes with curation — the act of human editors adding their work to the machines that gather, organize and filter content. Who are curators? Where We Stand Now

Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ? Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To say there is a flood of content being created online now seems like a serious understatement. Until now, the interesting thing is that there are relatively few technologies or tools that have been adopted in a widespread way to manage this deluge. The real question is whether solutions like these will be enough. What if you were to ask about the person that makes sense of it all? The name I would give it is Content Curator. In an attempt to offer more of a vision for someone who might fill this role, here is my crack at a short manifesto for someone who might take on this job: In the near future, experts predict that content on the web will double every 72 hours. After writing this, I can't help but wonder if there might already be people out there with this title. Link to original post Connect: Authored by: Rohit Bhargava

How To Create a Content Strategy - Part 4 - Personas, Needs, and Empathy Map | Defining New Media Podcast: Play in new window | Download (Duration: 17:45 — 16.3MB) Part 4 on our series on the Future of Content. Today we cover how to create content; personas, content needs, and the empathy map. If you missed the previous entries in this series check them out at part 1, part 2, and part 3. Today we talk about planning out your content strategy. From a high level there are a few things that your content should contain. Useful - your content should be useful to the target audienceUsable - great content shows your product or service in action (even in subtle ways)Quality - Great content should be of good quality but keep in mind context defines the quality.Entertaining - With 255 million websites out there (as of Dec 2010) it’s important that you stand out. More on these 5 pillars of content in the show so you will definitely want to listen below. Moving on we cover creating personas for your target market or your target audience. What do they think and feel?

Micro Persuasion: The Digital Curator in Your Future The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies. Today I am re-launching my Tumblr site with a new name, a new focus and a new format. It all kicks off today with a 15-page installment of The Clip Report.

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