Content Curation: Bringing Order to Information Overload

By Christy Barksdale | Posted | 16 Comments | Filed in: Content Marketing Content marketing, the publishing of relevant, link-worthy content, has been all the rage for marketing professionals for several years. A recent survey conducted by content marketing authority Junta42 shows that companies, especially small businesses, are continuing to spend more on content marketing each year because it is more effective than traditional marketing for differentiation in the marketplace. Leads, sales and client retention are better achieved when companies are resources for their customers and help solve their pain points. Now, the new wave of content marketing has arrived: content curation. What is content curation? Rohit Bhargava defines a content curator as someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. The content curation debate Curation: The purists vs. the realists Social sharing: Aggregation vs. curation Curated searching

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Digital curation The term curation in the past commonly referred to museum and library professionals. It has since been applied to interaction with social media including compiling digital images, web links and movie files. Approaches to digital curation[edit] The Digital Curation Centre is a "world leading centre of expertise in digital information curation"[5] that assists higher education research institutions. The DCC is based in the UK and began operations in early 2004.

What is Content Curation? What is Content Curation? Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence. Unlike content marketing, content curation does not include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion.

Content Curation: The Next Big Thing? Unless I am getting this all wrong, content curation, the term or any derivative of, has been very popular recently. So much so that top bloggers and news sites are little by little “mentioning” about it. Content curation, as I was able to gather could be good for many aspects, providing of course, just like anything else, is done properly.