As Net Stocks Sizzle, Zynga Aims High for Its I.P.O. Jim Wilson/The New York TimesMark Pincus, Zynga’s founder and chief executive. 9 p.m. | Updated With a real-world profit and an inexhaustible supply of virtual cows, Zynga on Friday filed for what is expected to be one of the biggest Internet stock offerings ever, a debut whose fate is tied largely to that of Facebook’s. Zynga, the online gaming company behind the Facebook hits FarmVille and CityVille, said on Friday that it expected to raise about $1 billion in an initial public offering, a figure used to calculate the registration fee. But Zynga’s ambitions may be significantly higher. The company is expected to ultimately offer up to 10 percent of its shares at a valuation near or above $20 billion, people briefed on the matter said. For some of the biggest Web start-ups, there is a growing sense of urgency to capitalize on the booming investor interest in new Internet stocks — as evidenced by the blockbuster debut of the professional social network LinkedIn in May.
Why Ad Agencies Are Becoming Incubators « Agency Collaboration The lines continue to blur between advertising agencies and the world of high-tech startups. I suppose that once agencies started becoming venture capitalists, it was only a matter of time before agencies got into the incubator/accelerator game. Incubators, once discredited during the dot com bust, have made a major comeback in the Web 2.0/Social era, led by the recent success of programs such as YCombinator (which launched megahits Dropbox and AirBnB). In some ways, it’s easier for agencies to become incubators than venture capitalists. But as I noted for agencies becoming VCs, I believe that incubation is a smart marketing move that’s designed to help an agency’s business, rather than its investment returns. In his interview with Ad Age, Eric Johnson of Ignited provides a frank explanation for why Ignited decided to get into incubation: Here is why we started investing:Valuation/margin challenge: The ad agency business model has been under severe pricing pressure. Like this:
Technology Forecast 2012: Crystal Ball Predictions and Outlook Shares of Panasonic <6752.T> slumped 7.8 percent after forecasting a bigger-than-expected annual loss after the market's close on Friday, while Australian mining shares such as Rio Tinto retreated after a slump in oil and metal prices. The exception could be India, where the stock market is expected to surge and the rupee to strengthen past 49 per dollar on hopes that the clear election victory of the ruling coalition on Saturday will lead to a strong and stable government and boost economic reforms. The MSCI index of Asian stocks outside Japan lost 1.5 percent, while Japan's Nikkei average <.N225> dropped 2.9 percent, with shares of exporters under pressure as the yen advanced. Recent economic indicators show that the worsening of the economy appears to have stopped, but now we need to see signs of recovery or it'll be difficult for stocks to rise decisively, said Yoku Ihara, manager at the investment information department of Retela Crea Securities.
What Is Facebook, Really? - Jeffrey F. Rayport - The Conversation by Jeffrey F. Rayport | 1:38 PM February 2, 2011 Last month in New Orleans, the Online Publishers Association held its Annual Member Summit. It was a closed-door meeting of top digital CEOs from major media brands — not only old line players like Disney, BBC, and ESPN, but also new ones like Huffington Post, Gawker Media, and EverydayHealth. But there was a curious absence. Facebook wasn’t there. By any conventional measure, Facebook could easily rank as the largest online publisher in the world. Three remarkable realities account for the logic (and irony) of Facebook’s absence: First, Facebook is not really a website anymore. Second, Facebook is preternaturally addictive. Third, Facebook is magnetic as a function of its social engagement. In short, Facebook is not, in any sense, an online publisher. Jeffrey F.
Recherche et développement Un article de Wikipédia, l'encyclopédie libre. La recherche et développement (parfois abrégée en « R et D », « R & D » ou « R&D ») est une catégorie statistique, économique et comptable englobant l'ensemble des activités entreprises « de façon systématique en vue d’accroître la somme des connaissances, y compris la connaissance de l’homme, de la culture et de la société, ainsi que l’utilisation de cette somme de connaissances pour de nouvelles applications. »[1] On distingue trois grandes composantes de la recherche et développement : la recherche fondamentale ;la recherche appliquée ;le développement expérimental[1]. Les entreprises mènent des activités de recherche et développement afin d’améliorer leurs capacités de production, la qualité, notamment environnementale, de leur production, ou afin de créer de nouveaux biens et services, si possible en accord avec les orientations du marketing et, entre autres, en matière de développement durable. Composantes[modifier | modifier le code] R.
30 Social Media Predictions for 2012 From the Pros How will social media impact businesses in 2012? We sought expert opinions from a wide range of pros you’re likely familiar with. We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009. To give you a glimpse of what we can expect in the next 12 months, we decided to tap their knowledge and expertise. #1: Businesses consolidate social media activities Michael Stelzner @mike_stelzner As the social media landscape becomes more crowded in 2012, businesses will pick their battles and dig in. The old mantra of “be everywhere” will quickly be replaced with “be where it matters to our business.” The major four players have all gone through massive changes in preparation for the battle for users. Have you picked your battle? Michael Stelzner, founder and CEO of Social Media Examiner. #2: Photo and video social networks will blossom Jay Baer @JayBaer Photo- and video-based social interaction will grow.
Beyond social media buzzwords: It's your business that matters and how you think and what you believe that really matter This article from AttentionMax struck me. Its premise is simple: most agencies and media publishers still don't get social media right. In terms of coming up with social-media solutions, most are found wanting - and too "buzz-wordy", rather than really actionable. To be sure, there are a lot of promising attempts on both the media and agency sides. It seems that I am not the only one who is beginning to be frustrated by the buzz-wordy, ambiguous words and phrases that pepper most ad and media companies and publishers' presentations. I believe that social media is important: but how exactly do you manage it? I believe that you can't manage something that you cannot control - and you cannot control what you cannot measure. But social media is chaotically organized. And yet, we know that social media needs to be considered because of its sheer power in influencing others. How then? Here are my suggestions: Go beyond the marketing plan. OK.
Quelle R&D dans les industries créatives ? – le 19 mai à la Gaîté Lyrique, par l’Atelier Français Le jeudi 19 mai prochain à 19h00, l’Atelier Français, la plateforme des industries créatives, proposera un évènement à la Gaîté Lyrique : Quelle R&D dans les industries créatives ? Pour vous inscrire, cliquez ici ! Aujourd’hui, internet est devenu le canal de diffusion privilégié d’événements culturels live. La retransmission d’événements culturels online permet à la fois d’augmenter leur visibilité, d’élargir leur audience à l’international, tandis que la durée éphémère de l’événement crée un effet de rareté et d’inédit qui peut servir la logique marketing et communicationnelle d’acteurs nouveaux dans le champ culturel. Cette conférence de l’Atelier Français réunira les nouveaux acteurs de l’événementiel online- organismes de promotion culturelle, opérateurs téléphoniques, portails internet, blogueurs et artistes – pour analyser l’impact des nouveaux modes de diffusion d’événements culturels sur les modèles économiques et les modes de consommation. Intervenants :
Online Marketing Trends for 2012 There are lots of predictions for 2012, some more fantastic than others. Sure, there’s going to be change, but it needn’t be disastrous. Change, when you’re prepared for it, becomes opportunity. So what kinds of changes in Online Marketing should you be preparing for? Do a quick search for “online marketing trends in 2012″ and you’ll find plenty to read. Those individual online marketing disciplines work best together: SEO and PPC put your message in front of searchers and motivated shoppers, conversion optimization turns those visitors into buyers, social media builds and maintains real relationships with those customers, and web analytics crunches the numbers and finds opportunities for data-driven improvement. Where can you go for a qualified, single source presenting online marketing trends for 2012 from respected industry experts across all disciplines? Right here. Todd Malicoat – SEO Faculty Chair Brad Geddes – PPC Faculty Chair Bryan Eisenberg – Conversion Faculty Chair
Social media for business 101 « eskimon Social Media have been attracting significant attention thanks to their explosive growth all over the world. Figures suggest that well in excess of 1 billion people around the globe already use social networks, and that millions more join them every week. Facebook and China’s QZone report more than half a billion users each. Even more startlingly, reports suggest that the time spent on Facebook alone each month is approaching 1 trillion minutes – an astounding 62,000 years worth of sharing photos, commenting on walls, and ‘Liking’ videos, every single day. With such huge audience potential, it’s easy to understand why companies are rushing to establish a social media presence of their own. However, effective use of social networks entails much more than creating a Facebook page or Twitter account for your brand – especially if you hope to see a meaningful return on your investment. The Evolution of Social Networks So what can social media do for your brand? Debunking Social Media Myths
La Nouvelle alliance (essai) Un article de Wikipédia, l'encyclopédie libre. La Nouvelle alliance est un essai coécrit par Ilya Prigogine et Isabelle Stengers en 1978. Une des thèses essentielles du livre est que les sciences et la culture sont en interaction. Les auteurs s'opposent aux philosophies qui parlent des sciences en rupture avec la culture, ou aux préjugés selon lesquels la science doit être protégée de la politique, de l'économie, de la philosophie. Le sujet principal du livre est que nos idées sur la nature ont changé. L'ouvrage se divise en 3 parties: a) La Vérité globale est dans les mathématiques. b) Le langage est unique et il n'y a pas de place pour d'autres langages c) L'expérimentation locale mène à la vérité générale. Le Démon de Laplace est capable d'observer en un instant donné la position et la vitesse de chaque masse constitutive de l'Univers et il en déduit l'évolution -vers le passé ou l'avenir-. Aujourd'hui, cette séparation doit prendre fin : les conditions sont réunies.
Talent Analytics - Fact Based Decisions » 2012 Trends and Predictions: Continued Emphasis on Connecting Performance with the People Doing the Work December is the season of trends and predictions. While there is certainly no shortage of prognostications, here are some key 2012 predictions and trends for analytics-driven business leaders plus our own perspective on a major enterprise software trend we’re expecting will continue. 2012 Analytics Predictions Earlier this month, the International Institute of Analytics held their annual predictions webinar. Led by analytics author and thought leader Tom Davenport, 12 faculty members weighed in with their 2012 predictions. Join IIA for more great analytics thought leadership, soon to include Talent Analytics’ CEO Greta Roberts. 2012 Business Mega Trends Ray Wang, Principal Analyst and CEO of Constellation Research Group wrote a thought provoking blog this week highlighting 10 mega trends business leaders should look for in 2012. Mike Kennedy is a Technical Evangelist at Talent Analytics, Corp.
Twitter used to track moods Goodbye mood rings and hello Twitter. A recent study by sociologists at Cornell University shows posts on social media websites can actually predict moods. The study collected Twitter messages from more than 2 million people in 84 countries. [media-credit name="Chris Bunker" align="alignleft" width="300"] [/media-credit] A recent study shows that subject of tweets and mood correlate. In a typical day, one might remember waking up grumpy, getting happier as lunch break approaches, feeling like the day dragged on in the afternoon, and then picking up speed near bedtime. But what is the value of such a study? Dr. Social media trends has even prompted the Information Technology program at BYU to create a whole new emphasis to study social computing. “The main practical benefit promised by sentiment analysis is that companies [or politicians] can use it to track the ‘mood’ around their company [or campaign],” Hansen said.
Le pouvoir du prototype Trop souvent cantonné à un outil de communication marketing, le prototype peut être un excellent outil de conception de produits innovants et de qualité. Le prototypage a toujours fait partie intégrante du processus de conception et d’ingénierie ; mais les professionnels lui trouvent aujourd’hui de nouvelles applications, et mettent au point des méthodologies nouvelles pour profiter pleinement du potentiel des prototypes. Voici le premier volet d’une série sur le “design thinking” par les membres du groupe d.thinking Ponts Paris Tech. A l’évocation du mot « prototype », se bousculent dans notre esprit les images de concept cars à l’allure racée dans un salon automobile, ou celles d’un gadget à une conférence de démonstration trois mois avant sa sortie. Communiquer à chaque étape Les salons commerciaux sont pleins de prototypes et de démonstrations destinées à aiguiser l’intérêt du client et à faire monter son excitation. Prototype basique, Ideo Diego Powered Dissector System, Ideo