3 Essential Ingredients of Landing Page Headlines That Convert A headline can make or break your landing page. It’s the first thing a visitor reads when they hit your page, and it’s the primary element that will help them decide whether they want to read on – or bounce. Trouble is, oftentimes the headline on a landing page is an afterthought. This is a surefire way to kill your conversion rate and ruin the effectiveness of your landing page. What makes a landing page headline successful? Any good landing page headline will have three key elements: Focus – An effective headline will not be vague. (Bonus element) Urgency – Though it’s not needed in EVERY landing page headline, adding a sense of urgency (“act now!”) In order to pack in each of these elements, you might need to use a combination of a headline and a sub-headline. Let’s take a look at 9 landing pages – some with laser-focused, conversion-driving headlines, others that need a bit of tweaking to reach their full potential and a few that just miss the mark completely. Benchmark Intuit Quickbase
Euroméditerranée Marseille dévoile les start-ups lauréates du concours MED’INNOVANT AFRICA 2020-2021 : GREEN N KOOL et AGROPAD - Contenu sponsorisé - JeuneAfrique.com Le 8 avril 2021 s’est tenue la cérémonie de remise des prix du concours MED’INNOVANT AFRICA 2020-2021, organisé par l’Établissement Public d’Aménagement Euroméditerranée (EPAEM) à Marseille dans le cadre du sommet international EMERGING VALLEY, rendez-vous incontournable de la Tech Africaine à Aix-Marseille Provence Métropole. © M. Parant, DG d’Euroméditerranée et les cinq finalistes du concours MED’INNOVANT AFRICA 2020-2021 À l’issue de l’analyse des 183 candidatures reçues et de l’audition des 5 candidats finalistes par un jury d’experts, deux start-ups ont été primées pour leurs solutions innovantes. Succès renouvelé pour la deuxième édition du concours dédié à l’innovation pour une ville africaine et méditerranéenne durable et résiliente Dès 2018, l’EPA Euroméditerranée a ciblé les innovateurs africains en ouvrant son concours initial MED’INNOVANT aux entrepreneurs internationaux. Hugues Parant, Directeur Général d’Euroméditerranée Un accompagnement personnalisé pour les deux lauréats
Get Prospects to Say “Yes” With This Simple Landing Page Copy Hack Landing page optimization is all about making it as easy and attractive as possible for your prospects to say “Yes!” I’ve learned from hundreds of landing page experiments that the best way to accomplish this is to focus on how your prospects will benefit from accepting whatever it is you’re offering them. Today we’ll look at a dead simple technique for writing customer-centric landing page copy that converts – and it all revolves around one particularly powerful verb. Let’s start with an example from the real world: Take a look at the image of the two landing page variations here and see if you can spot the difference – it shouldn’t be too hard. You got it: The only difference is the verb in the call to action. As you can see, that simple change resulted in a 14.79% conversion lift. It’s clear that changing one verb doesn’t have much impact on the page itself, but it does have a huge impact in the mind of the prospect. Here’s an example of a similar CTA experiment in Danish: Get it?
Les 135 plus beaux proverbes africains triés sur la longueur Drapeau de l’Union africaine L’espoir est le pilier du monde. L’essentiel se dit par le silence. Secret de trois, secret de tous. La paix est un bien inestimable. Il n’y a pas d’enfant indésirable. L’oeuf ne danse pas avec la pierre. Au bout de la patience, il y a le ciel. À beau mentir celui qui vient de loin. Le malheur est l’école de la sagesse. Là où on s’aime, il ne fait jamais nuit. Gave-toi de soleil pour te rendre fort. À corriger un têtu, on perd son temps. Un léopard affamé mâchera de l’herbe. L’homme qui se noie s’accroche à l’eau. Qui crache en l’air reçoit tout à la figure. Pour mieux comprendre, il faut écouter. Le vieil éléphant sait où trouver de l’eau. Qui est riche sans être généreux n’a rien. Aller doucement n’empêche pas d’arriver. En parlant du soleil, on en voit les rayons. Qui étreint deux choses, l’une lui échappe. La persévérance est un talisman pour la vie. Mieux vaut lentement et bien que vite et mal. Traverse la rivière avant d’insulter le crocodile. Au chef, il faut des hommes.
The Science of Storytelling & Memory and Their Impact on CRO 99inShareinShare Have you ever heard of the “significant objects” project? As a literary & anthropological experiment, Rob Walker and Joshua Glenn wanted to see if they could resell cheap knickknacks (avg. cost $1.25) on eBay and turn a significant profit by adding personal stories to the item descriptions. The hypothesis was that emotionally charged stories would increase the perceived value of each object and therefore net a large profit on each item sold. To conduct the experiment they purchased around $129 worth of thrift-store items – like a ceramic horse bust or a cow shaped coffee creamer container – and had over 200 writers contribute rich, creative stories to attach sentimental value to what were otherwise mundane items. In the case of the horse bust, the item was purchased for .99 cents. The horse bust resold for $62.95 – A 6258.58% increase! Each item sold at a similar profit margin & overall the project brought in nearly $8,000 combined. The Effect Storytelling Has On The Brain
21 Top Social Media Sites to Consider for Your Brand - Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. This will allow you to maximize your brand reach, engage with the right people, and nail your social media marketing strategy. Of course, it isn’t only about the total number of users on the host of social media apps out there. It’s also whether the social networking site is a right fit for your business and you. To make things easier, we researched and compiled information about the top social media sites in 2024. This list is ranked by the latest data on monthly active users (MAUs)*. Start your social media marketing strategy by pinpointing where your ideal customers are active, to get the best return on investment (ROI) for your business. 1. 2. 3. 4. Here's the best time to post on Instagram for optimizing engagement.
Landing Page Copywriting | Landing Page Conversion Course | #LPOcourse The words on your page are the most important elements to consider when creating a landing page. Your words are the first thing people pay attention to when the page loads, and the last thing they read before deciding whether or not they will complete your conversion goal. Spend 50% of your time writing your headline and the rest on writing your call-to-action. Well, we’re not actually advocating leaving out writing the rest of the copy on your landing page. This part of the course will cover: Taking inventory of your landing page copy Crafting an effective headlineWriting an effective call-to-actionWriting benefit statementsTips for writing effective privacy statementsHaving your customers write your copy for you 1. If you look at a typical landing page, you’ll see it’s mostly made up of text. Looking at an example landing page, you can see where each of these elements lives: TAKE AWAY On your landing page, the copy takes up the vast majority of the total area of the page. 2. 3. 4. 5. 6.
101+ Social Media Sites You Need to Know in 2021 Advertising disclosure: Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. As socially inclined creatures, human beings have embraced technology that connects us with others. In 2021, there were around 4.48 billion people using social media. In this post, you’ll discover 128 social media sites that you can include in your social media marketing strategy for 2023. Social Media Sites You Need to Know in 2023: Social Media Sites You Need to Know in 2023: #1. Source: triller.co Triller's hit more than over 250 million times worldwide and while it has a way to go to make TikTok shake in its trendy boots, Triller is definitely up and coming. #2. #3. #4. #5. Source: elpha.com #6.
How Apple is brilliantly using a 100-year-old persuasion strategy Full disclosure: This article was written before we engaged with Apple as a client, so it isn’t influenced or informed by our relationship with the company. How do you persuade your prospects of your products’ quality? Use this strategy: Show the work that went into creating the product. This can take two forms: Show the work that went into inventing the product.Show the work that goes into creating each individual product. For example, if you were selling Rolex watches, you could tell the story of how the watch was designed, or you could describe the painstaking process by which each individual watch is manufactured. How this technique was used to sell beer 100 years ago Advertising legend Claude Hopkins used this strategy to revolutionize the sales of Schlitz beer in the early 1900s. Even if you’ve heard the story before, you probably haven’t seen any of Hopkins’s ads. How Apple is using this technique to sell laptops (You need to watch only the first three minutes of the video.) 1. 2. 3.
Réseaux sociaux : l'actualité Facebook, Instagram, Twitter, TikTok... Si Facebook domine encore et toujours ses concurrents, Snapchat fait aujourd’hui beaucoup d’ombre au réseau social de Palo Alto, notamment chez les jeunes. D’autres médias sociaux tentent de résister et proposent des fonctionnalités dédiées. On pense à Twitter, particulièrement utile pour les médias et la veille professionnelle. Mais le site de micro-blogging a du mal face à l’ogre Facebook, notamment sur le registre financier. Le réseau social est en danger, plusieurs entreprises dont Google, Salesforce et Microsoft se seraient renseignées pour racheter Twitter… Pour attirer les internautes et monétiser leur audience, les médias sociaux n’hésitent plus à se copier. Microcopy: Tiny Words With A Huge Impact On Conversions 19inShareinShare When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? Like Ott had mentioned in the Mastering The Call To Action a study of Visual Website Optimizer’s customers shows most people are testing: CTA Buttons – 30%Headlines – 20%Layout – 10%Copy – 8% But what if this obsession over headlines and CTA buttons is misplaced? What if tweaking the small stuff, like the tiny bit of copy next to the credit card field or the wording of a specific link could transform your hesitant visitors into confident leads & buyers? As Peep stated in the “How To Design an eCommerce Checkout Flow That Converts” article: “An eCommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Control: Variant: Microcopy – those little words and phrases that enhance the experience, add personality & most importantly have the ability to reduce friction and get people taking action. That being said… Before:
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