Effective Use of Color Psychology in Web Design Colors are vital elements it web designing. It can make a site look visually attractive. It is important for web designers to consider colors for it can greatly influence the site and the visitors as well. The choice of colors has different effect to a person. Different colors influence the mood and state of the human mind. 1. The color red is considered as the hottest and most dynamic color. View Site Finer Home uses red as its primary color and is made even more appealing with the use of floral patterns. View Site Also using patterns and two shades of red for its stripe background, Holiday To Go succeeded to make the site look more inviting for costumers. 2. The color orange can show comfort, creativity, celebration, fun, youth, and affordability. View Site Colourpixel managed to use different shades of orange for their site which make it look creative and vibrant. View Site A darker shade of orange is seen in Traffik giving it a more serious and professional look. 3. View Site View Site 4.
Color Psychology by David Johnson Like death and taxes, there is no escaping color. It is ubiquitous. Colors often have different meanings in various cultures. Black Black is the color of authority and power. White Brides wear white to symbolize innocence and purity. Red The most emotionally intense color, red stimulates a faster heartbeat and breathing. The most romantic color, pink, is more tranquilizing. Blue The color of the sky and the ocean, blue is one of the most popular colors. Green Currently the most popular decorating color, green symbolizes nature. Yellow Cheerful sunny yellow is an attention getter. Purple The color of royalty, purple connotes luxury, wealth, and sophistication. Brown Solid, reliable brown is the color of earth and is abundant in nature. Colors of the Flag In the U.S. flag, white stands for purity and innocence. Food for Thought While blue is one of the most popular colors it is one of the least appetizing. Green, brown, and red are the most popular food colors.
Color Matters - Design and Art - Color Theory Color theory encompasses a multitude of definitions, concepts and design applications - enough to fill several encyclopedias. However, there are three basic categories of color theory that are logical and useful : The color wheel, color harmony, and the context of how colors are used. Color theories create a logical structure for color. For example, if we have an assortment of fruits and vegetables, we can organize them by color and place them on a circle that shows the colors in relation to each other. The Color Wheel A color circle, based on red, yellow and blue, is traditional in the field of art. There are also definitions (or categories) of colors based on the color wheel. Primary Colors: Red, yellow and blueIn traditional color theory (used in paint and pigments), primary colors are the 3 pigment colors that cannot be mixed or formed by any combination of other colors. Secondary Colors: Green, orange and purpleThese are the colors formed by mixing the primary colors. Color Harmony 1.
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