Flipboard: le prochain gros truc Je vous fais un pari. Flipboard va être la prochaine grosse grosse application du web social. Un truc au niveau d’un Foursquare. Pour faire simple, Flipboard est le premier magazine authentiquement social sur Ipad. Avec une UX proprement bluffante, Flipboard vous fait vivre l’expérience d’un joli magazine au coin du feu. Flipboard c’est comme ces applications qui créent une expérience utilisateur rupturiste. Une fois que vous aurez vécu l’expérience, dites vous que Flipboard vient de lever, en série A, 10,5 millions de dollars auprès d’Index, de Kleiner Perkins Caufield & Byers et qu’ils ont, entre autre, Jack Dorsey (fondateur de Twitter) et Ashton Kutcher comme business angels… Nous allons vivre une déferlante Flipboard qui risque de redessiner bien des pratiques sociales…. PS (25 juillet, 18h (Paris time): et là, je découvre que Nicolas Bordas (président de l’AACC et de TBWA France) a repéré l’application le jour de sa sortie. J'aime ceci: Be the first to like this.
Could MySpace’s new facelift win over Facebook users? Popular social network MySpace today announced it has decided to give its profiles a face lift with a more simplistic format. The change comes as a result of user feedback that cited troubles navigating profiles and finding content, said a company spokesperson. The main difference appears to be a universal format across all content tabs, including photos, playlists, stream, friends and comments. These tabs are nicely lined up vertically on the left side of profiles, which definitely makes it easier to navigate than the previous set up made up of individual boxes. The top navigation bar, made up of tabs to games, video and music, appears to be the same, though a “More” tab (similar to Facebook) has been added to reduce a long line of choices (see image below). I’d be lying if I didn’t say that the new setup reminds me a lot of Facebook, which might be a smart move by MySpace. VB's working with marketing expert Scott Brinker to understand the new digital marketing organization.
Apple’s iTunes-only Ping socializes your music with elements of Facebook (video demo) As part of version 10 of iTunes, Apple announced its Ping social network for music fans. The new social network lets you publicly announce the music that you like. You can share it with your friends and make Twitter-like comments on it in real-time. Apple chief executive Steve Jobs, speaking at today’s press conference, said that Ping helps with the whole problem of discovering the right kind of music that fits you when there are millions of songs to choose from. Ping is interesting because it addresses one of the fundamental flaws of the iTunes market. Here’s a video demo of Ping in action in a demo at Apple’s event today. Getting noticed i s a challenge for everyone building apps.
Top 5 Budget Social Media Monitoring Tools Viralheat – our favourite low cost solution In the run up to Monitoring Social Media 09 I’ve been checking out some of the free or low-cost social media monitoring solutions. I’ve been hearing that many of the top marketing agencies still use free monitoring tools: but which ones? And how do they compare to the high-end paid-for solutions like Visible Technologies, Brandwatch etc? There are lots and lots of these services, but here are thumbnail reviews of 5 of the most best: SocialMention (Free) Often described as the social version of Google Alerts, SocialMention offers a really user-friendly interface. The big problem with SocialMention is that you can’t save your searches and come back to them. BrandsEye ($1 month) BrandsEye is more of an old-school reputation management tool than a social media monitoring service. Trackur ($18/month with free trial) This is one of those services that, thanks to it’s founder, Andy Beal, get’s a lot of online promotion and coverage. Ubervu (Free)
How to build a Facebook community Here are 14 ‘levers’ you need to be pulling Like any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals. Yes, you need to have a an effective Facebook Page where fans can easily interact (see “11 Quick Tips to Enhance Your Facebook Fan Page” by @franswaa). However, even with all this, if you don’t consistently nurture your Facebook relationships, you’ll end up with visitors — potential fans — wondering, “Are they still in business?” What you get by working your Facebook levers You’ll grow your fan base organically, which means they’ll stick around.You’ll be able to identify your biggest supporters.You’ll stay current on what’s important to your fans (also called “market research”). Facebook levers (manual) Many of the levers you pull on Facebook require time, attention and consideration. 1. Facebook Pages and Groups allows you to send messages to fans. Your best fans are busy fans. 2. 3. 4. 5. Tag! 6. 7. Facebook levers (automatic) 8.
Use Wikipedia as a Marketing Tool -- Wikipedia -- RLM PR -- Wiki Only eight years old, Wikipedia, 'the free encyclopedia that anyone can edit' already has more than three million articles in English alone, covering nearly all major companies and a lot of minor ones as well. Should yours be among them? 'If you're consumer-facing, it's important to be in Wikipedia,' says Sharon Nieuwenhuis, account manager at RLM PR, a public relations firm that offers Wikipedia placement and article correction among its services. 'It's a way of proving legitimacy, and not being in there has become something of a stigma. People go to Wikipedia to find basic information about your organization, and if they don't find it, they think, ‘Why should I pay attention to you?'' Appearing in Wikipedia can contribute to the bottom line. Getting into Wikipedia If getting into Wikipedia is highly desirable, it also seems close to impossible to many companies who've tried it -- including PacketTrap. Begin with a general PR campaign.
Using Twitter To Manage Online Brand Reputation | SearchRank Blo Surely everyone that is somewhat in tune to world events has heard of micro-blogging service Twitter by now. If you haven’t, come out of your cave and catch up on what is going on around you! Twitter is quickly becoming a mainstream site where people not only communicate but gather their information. With Twitter’s popularity, brand managers everywhere are beginning to use the service to monitor conversations related to their brand and product names. This post examines some of the ways this is taking place and explores how you can use Twitter to manage the reputation of your brand online. Methods @ Tab on Twitter If you simply want to monitor references to your Twitter user name, the @ tab on Twitter.com or the @ reply function (if using third party application to utilize Twitter) will show every tweet that responds to you or mentions you. Twitter Search RSS Feeds From then on, any mention of that keyword or phrase will display directly in your RSS reader. Tools & Services