SWOT Analysis - Strategy Tools from MindTools.com

Discover New Opportunities, Manage and Eliminate Threats Find out more about SWOT, with James Manktelow & Amy Carlson. SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. Used in a business context, it helps you carve a sustainable niche in your market. This article looks at how to use SWOT in a business context. Business SWOT Analysis What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well-placed to exploit. More than this, by looking at yourself and your competitors using the SWOT framework, you can start to craft a strategy that helps you distinguish yourself from your competitors, so that you can compete successfully in your market. How to Use the Tool Originated by Albert S Humphrey in the 1960s, the tool is as useful now as it was then. Tip: Strengths What advantages does your organization have? Weaknesses

BBC Languages – Free online lessons to learn and study with 25 lttrs n th alphbt: Best Online Planning Tools Redux IPA Desk Research 2010 View more presentations from Nick Emmel . *Like this post? Found it wonderfully useful? So, it was a year on, and I was Groundhogging my way back up to Northampton to present to the IPA Stage 2 posse all over again. It is interesting how much has moved on in a year. The other new development is the decline of the blog. Best Resources for Desk Research using online sites, tools and applications: Professional Insight - the big "traditional" resources that cost a *lot* of money Mintel - Big, hefty market intelligence reports TGI - Market Research surveys and analysis Forrester - More editorial reports on specific pertinent topics WARC - the bible of marketing and advertising specific insight Datamonitor - business specific insight and intelligence LexisNexis - news aggregation service Nielsen - the mecca of insight. eConsultancy - digital marketing specific insight If your agency does not have access to these expensive resources, you can access them via: Free Buzz tracking -

Heads and governors: a critical friendship Governing bodies are there to act as a critical friend, holding schools and academies to account as well as supporting them, and the chair of governors plays a key part in leading the drive to improvement. But what does that mean in practice? Julie Nightingale finds out. Gary Holden is executive principal at Sir Joseph Williamson’s Mathematical School, a boys’ grammar in Rochester, Kent, known locally as ‘the Math’. Gary and chair of governors Michael Costello have worked together for over three years, but the relationship is not founded on “cosiness” but rather on mutual respect and appropriate challenge and support, says Gary. “One of the things we found was that there were some inconsistencies in the way books were marked,” says Michael. A review of the marking and assessment policy has been incorporated into the school improvement plan and another work scrutiny exercise will be carried out in the new year to gauge the impact. “We have a six-stage discipline policy,” Karen explains.

Project management software, online collaboration: Basecamp What are the most productive ways to spend time on the Internet? KookyPlan The Marketing Mix and 4 Ps - Marketing Skills Training from MindTools.com Understanding How to Position Your Market Offering How to use the 4Ps, with James Manktelow & Amy Carlson. What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right price, at the right time. It's simple! There's a lot of truth in this idea. But if you get just one element wrong, it can spell disaster. The marketing mix is a good place to start when you are thinking through your plans for a product or service, and it helps you avoid these kinds of mistakes. Understanding the Tool The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps are: Product (or Service).Place.Price.Promotion. A good way to understand the 4Ps is by the questions that you need to ask to define your marketing mix.

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