SaaS Metrics - A Guide to Measuring and Improving What Matters

This blog post looks at the high level goals of a SaaS business and drills down layer by layer to expose the key metrics that will help drive success. Metrics for metric’s sake are not very useful. Instead the goal is to provide a detailed look at what management must focus on to drive a successful SaaS business. There is an updated (re-written) version of this post available here: SaaS Metrics 2.0. Before going any further, I would like to thank the management team at HubSpot, and Gail Goodman of Constant Contact, who sits on the HubSpot board. Let’s start by looking at the high level goals, and then drill down from there: Key SaaS Goals Profitability: needs no further explanation. Two Key Guidelines for SaaS startups The above guidelines are not hard and fast rules. In the next sections, we will drill down on the high level SaaS Goals to get to the components that drive each of these. Three ways to look at Profitability Drill down on MRR Total Customers: a key metric for any SaaS company.

5 key learnings from analyzing top B2B SaaS pricing pages By Ed Shelley,May 5, 2015 So you’ve built a B2B SaaS product that you know adds value for your customers and solves a meaningful problem in your biggest market. A key step is deciding how to price it in a way that’s simple, flexible and valuable for the different segments of customers your product is tailored towards. We’ve spent time analysing the pricing pages of the hottest B2B products to provide you some insights into what makes them so great at doing their job – clicking that all important Signup button. What if your current pricing page is letting your whole product down, and tripping up or confusing your potential customers? Research, research, research Here’s a Pinterest board showcasing all of the pricing pages we’ve studied for inspiration – take a look below: Ed ShelleyTop SaaS Pricing Pages See On What did we learn? 1. One of the biggest mistakes with SaaS pricing plans is to define price points based on internal business value or internal feature cost, i.e 2. 3. 4. 5.

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