Management Methods | Management Models - StumbleUpon Hogwarts' Guide to Life Social media: the best and worst of 2009 | Blog Social media growth continued to accelerate this year, with more brands integrating social channels into their marketing campaigns. There are some amazing examples of truly innovative, forward-thinking brands that have effectively used social media to connect with their customers, build engagement and create buzz. However, with just as many companies jumping on the proverbial bandwagon (in an arguably over-hyped space), it’s clear that some brands still “just do not get it". Here we look back at some of the best (and worst) examples of social media in 2009. Before we look at the examples themselves, it’s important to keep in mind some social media ground rules. Although these social media basics may seem like common sense, as companies continue to experiment, it’s inevitable that they will make mistakes. Let’s start on a positive note… Why it works: Informative, adds value and builds engagement with a brand that advocates feel passionate about. 2) Compare the Meerkat 3) Zappos on Twitter
Simple mechanisms explained Email Below you’ll find animated diagrams and explanations of how various mechanisms work. Some of these have been crucial to major evolutions in mechanisms and technology, and allow us to do anything from fire weaponry to make cars move with the press of a pedal. Maltese Cross mechanism powers second hand movement in the clock: Radial engines are used in aircraft. Today, however, most aircraft use turbine engines: Reciprocating movements power steam engines in locomotives: Sewing machine: Manual transmission mechanism, also known as “stick shift” is used to change gears in vehicles: This mechanism is called constant-velocity joint and is used in front-wheel drive vehicles: Torpedo-boat destroyer system is used to destroy fleet in naval military operations: The Wankel engine is a type of internal combustion engine which uses a rotary design to convert pressure into a rotating motion instead of using reciprocating pistons: + Bonus – mechanism you can watch forever Leave your comment:
7 Pieces of Good News Nobody Is Reporting We recently pointed out that the news media has a filtering process that only lets the bad stuff through. When they do break up the monotony with something lighthearted, it's always something pointless and inconsequential, like that thing last week with the monkey that learned to fly a helicopter. But there actually is good news out there -- on some of the big issues of the day, no less. For instance, did you know ... The Gulf of Mexico Is Almost at Its Pre-Spill Health Levels The Deepwater Spill was bad, obviously. The Good News The Gulf is recovering way faster than anyone thought it would. Via Bossip.comAaaaah yeah. And the better news is that what could have happened with the Gulf oil spill didn't. Now, before anyone has a finger equivalent of a heart attack while pounding out comments below, we're not saying the Gulf of Mexico is in fantastic shape. First, let's recap: the spill occurred on April 20, 2010. Via PBS.org"STILL #1! Getty"I wuv you!" "Be boop skish be dooooo." Via NASA
The Right Way For Media Companies to Create Social Swimming in the roiling sea of online journalism, increasing numbers of newsrooms have decided to take up the challenge of articulating editorial policies for social media. Over the past year, news organizations from the Wall Street Journal and the New York Times to the BBC have issued protocols for staff on Facebook, Twitter, and personal blogs and websites. Recently, the Washington Post came under fire for formulating “restrictive” guidelines, after managing editor Raju Narisetti expressed on his Twitter page strong views about war spending and term limits for politicians. Reading the guidelines and the opinions of their critics is instructive. Guidelines Have a Place in Journalism The first step is to understand the place of guideline writing in journalism ethics. The guidelines should be applications of general ethical principles. It’s about something bigger. It’s about how social media should be used to contribute to responsible, democratic journalism. Taking the Right Approach 1. 2. 3.
Story of Bottled Water The Story of Bottled Water, released on March 22, 2010 (World Water Day), employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows virtually free from the tap. Over five minutes, the film explores the bottled water industry’s attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call for viewers to make a personal commitment to avoid bottled water and support public investment in clean, available tap water for all. Credits The Story of Bottled Water was co-created and released by The Story of Stuff Project and a coalition of partners, including Corporate Accountability International, Food & Water Watch, Polaris Institute, Pacific Institute and Environmental Working Group. Show full list of credits
The Bureau of Communication - Fill-in-the-blank Correspondence Apple Ads’ New Target: Windows 7 (See the Videos!) | K Here are the three new Apple (AAPL) commercials trying to take a smack at the launch of Windows 7 (MSFT), the new operating system software from Microsoft. The “Get a Mac” advertising features the PC and Mac guys, as usual, but are quite a bit meaner than usual. The first, titled “Broken Promises,” is a series of flashbacks to promises made about earlier Windows versions, complete with flip sunglasses. The second, “Teeter Tottering,” has a Windows user switching over to Mac instead of upgrading from Windows XP. “I could stick with what I know, but what I know is pain and frustration,” she says. Ouch! The third commercial, called “PC News,” has the PC guy as a television anchor, talking to a reporter at the Windows 7 launch, to disastrous results. Here are the new videos (and you can see all the Apple ads here):
Faith and Science (I wrote this post for YA for Obama and am crossposting it here.) I don’t talk about it very often, but I’m a religious person. In fact, before I became a writer, I wanted to be a minister. There is a certain branch of Christianity that has so effectively hijacked the word “Christian” that I feel uncomfortable sometimes using it to describe myself. But I am a Christian. So I’m going to write this blog post as a Christian. First, there is the question of loving thy neighbor as yourself, which Jesus states clearly and irrevocably is the second most important law for his followers, behind only the love of God. Making health insurance available to all isn’t going to be easy, and it isn’t going to run smoothly, and it will require sacrifice by all Americans. Secondly, the world in which we live. Finally, science.
The LinkedIn Blog Blog Archive LinkedIn for iPhone v1.5: Get Editor’s note: This blog post is authored by Andrew He, a Stanford student currently completing his Master of Sciences degree in Computer Science. Andrew is a two-time LinkedIn intern, and spent the summer of 2009 focused on the LinkedIn mobile platform. I suppose this blog post could have been entitled: “What I did on my summer vacation.” Truth be told, I’m just thrilled to see LinkedIn for iPhone v1.5 in the iTunes app store. There’s nothing more gratifying as a developer than to see your work go live. This past summer, I was able to dedicate myself to enhancing the LinkedIn mobile platform. LinkedIn for iPhone v1.5 adds a large number of caching and performance improvements to the original LinkedIn application. The Inbox offers quick and easy access to three key features: Invitations, Messages & Sent Items. The application also lets you send invitations, either by entering their email address, or by going to their profile and clicking the invitation button.
Younger Americans’ Reading and Library Habits Released: October 23, 2012 By Kathryn Zickuhr, Lee Rainie, Kristen Purcell, Mary Madden and Joanna Brenner Summary of findings More than eight in ten Americans between the ages of 16 and 29 read a book in the past year, and six in ten used their local public library. The Pew Research Center’s Internet & American Life Project has taken a special look at readers between the ages of 16 and 29 because interest in them is especially high in the library world and the publishing world. The main findings in this report, including all statistics and quantitative data, are from a nationally-representative phone survey of 2,986 people ages 16 and older that was administered from November 16-December 21, 2011. Among the main findings: 83% of Americans between the ages of 16 and 29 read a book in the past year. Among those in this under-30 age group, three distinct clusters emerge: high schoolers (ages 16 and 17), college-aged young adults (ages 18-24), and early-career adults (ages 25-29): Library use
MySpace Says Twitter Is Closer Competitor Than Facebook MySpace’s recent reorientation to emphasize entertainment over friends makes it more similar to Twitter than Facebook, said News Corp Chief Digital Officer Jonathan Miller at the Web 2.0 Summit in San Francisco. “Twitter is about asymmetrical relationships,” said Miller, while Facebook users have mostly symmetrical friend relationships. “MySpace is in between.
20 Hilarious Social Media Comic Strips | Penn Olson We know how much you love our weekend post on “20 Hilarious Twitter Comic Strips“. We thank you for reading and sharing them. So here’s another weekend and we thought you might like another 20 social media comic strips to last you through the week! 1. You’re MySpace & I’m Facebook 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 140 Edition Now tell us, which is your favorite? Image via: inkygirl, chris-pirillo, phcomics, darrenkrape, pink-sheep