10 Social Media Monitoring / Analytics tools for Measuring Social Media “I always tell people when they start talking about ROI on Social Media, well, what’s the Return On Ignoring?” - Jeffrey Hayzlett, Kodak. Social Media Monitoring ? That’s an often heard but a meaningless term to many of us, right ? - Social Media shouldn’t be measured like SEO analytics on your site. Heck, you won’t even see the referrals as good as an SEM campaign with social media. - Social Media measurement has got to do with many “intangible” signals. Now, this is a grey area but measuring social media (at least at this point of time) has got a lot to do with “intangible” or “volatile” signals. - Social Media monitoring is probably a better word than Social Media measurement. Why ? Phew ! 1. Ridian6 is a popular social media monitoring tool that helps you track quite a lot of signals and get insights into your brands performance on various social media channels. 2. 3. An eye candy this one. 4. 5. Social Mention is a web based tool that makes it simple. 6. 7. 8. 8. 9. 10.
How to Use One Email Address with Multiple Twitter Accounts Gist 10 Fresh Tips for Community Managers **This series is supported by the Social Influence System, presented by Waggener Edstrom Worldwide. To learn more visit Waggeneredstrom.com/nozombies. Most community managers are well-versed in the basics of social media engagement. We all know how to deal with trolls and how to create conversations. Community managers, feel free to chime in with your own best practices, oddball stories and lessons learned and words of wisdom for the newer folks in your ranks. 1. Community managers have to have the unflappable calm so often seen in the mothers of multiple young children. 2. So often, we jump in too quickly when a conversation we've started might actually need to simmer for a few hours without our intervention. 3. You're here to serve and support, not sell. 4. An online community manager is so much a human extension of a URL that any clash between personality and brand image is not only a challenge — it's an insurmountable obstacle. 5. 6. 7. 8. 9. Community isn't a game of numbers. 10.
5 Unique Ways to Use Twitter for Business **This series is supported by the Social Influence System and WE twendz™ pro, presented by Waggener Edstrom Worldwide. To learn more visit Waggeneredstrom.com/nozombies. Customer service, recruiting, contests, giveaways and promotions — these are all standbys for businesses using Twitter as a medium to connect with customers and fans. Given that Twitter as a platform supports nearly limitless applications for business use, we thought it time to highlight some of the newer Twitter-for-business opportunities that aren't so obvious. From pitching your followers and rewarding Twitter loyalty, to keeping a trained eye on the Twitterverse, targeting smaller communities, and adding metadata to tweets, here are some unique ways to use Twitter in your social business strategy. 1. As part of Mountain Dew's DEWmocracy campaign, the soda company empowered Flavor Nations — fan communities for new Dew flavors — to own a flavor of soda that the company is now testing on the market. 2. 3. 4. 5.
Gink: The Next Great Social Network? [PARODY] Sketch troupe Derrick Comedy has tackled social networking as the topic of their latest video by creating the next next-generation social network: Gink. What is Gink? Well, it's simple, really: "Gink is a fun made-up word, combining the words gibble and spink, both of which are also made up." Simultaneously parodying the proliferation of social networks and the dizzying array of specialized terminology that often comes with them, Gink goes off the deep end with an assortment of seriously delivered gibberish that would make Dr. Seuss proud. Check out the video below — warning: some NSFW language included — and let us know what you think. [via Maximum Fun]
Cork'd Content Online Social Media Principles Countless conversations take place online about every day, and we want our Company’s more than 100,000 associates in more than 200 countries to join those conversations, represent our Company, and share the optimistic and positive spirits of our brands. These Social Media Principles should guide your participation in social media, both personally as well as when you are acting in an official capacity on behalf of the Company. It is critical we always remember who we are –the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands – and what our Company’s role is in the social media community – to inspire moments of optimism and happiness and build our brands. The same considerations that apply to our messaging and communications in traditional media still apply in the online social media space, including on what you might consider “internal” platforms. Have fun, but be smart. When acting as an official Company spokesperson, we expect you to:
Gary Vaynerchuk Talks Geolocation and Answers Your Questions Last week we asked you to send us your questions for our interview with wine connoisseur and social-media expert Gary Vaynerchuk. Gary and his consulting company VaynerMedia recently ran an experiment with the NBA's New Jersey Nets and geolocation app Gowalla (in which Gary is an investor) to see if location services could draw fans to games with free tickets. For all parties involved, the experiment was deemed a success, and the findings from it have provided a unique insight into the future possibilities for geolocationtional advertising. As you may recall, last Friday during the ReadWriteWeb Mobile Summit, we discussed the potential road-blocks for startups looking to innovate in the localized mobile ad space. VaynerMedia Case Study from Gowalla/Nets Experiment One of the major conclusions Gary says was drawn from this experiment is that for the next few years, mobile advertisements are going to play a large role in how expiring inventory is sold. But why only for the next few years?
List of Social Media Management Systems (SMMS) Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations I’m starting to get a few briefings and requests from strategists LaSandra Brill, about new technologies that enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM. (Update: This is only one software segment in the overall Social Business Stack, which you should first understand) Above is the full report, feel free to read, download and share. Update: Jan 5th, 2012. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment. Retired This vendors never want to market or went into deadpool
5 reasons (some) companies fear Social Media Social media has been embraced by millions of companies around the world. But amongst the digital converts there are a number who actively avoid, and fear, engagement with social media for a number of different reasons. Sometimes these fears are unfounded and other times they are not. Fear number 1 : People ‘might’ say bad things about us. Chances are people have already been saying bad things about you for a while. There are really only two options here: bury your head in the sand and pretend nothing is being said or, use social media to actively listed to what people are saying about you and participate in the conversation. Fear number 2: Someone will say something bad and it will go ‘viral’ It’s hard to guess what will go ‘viral’ at the best of times and if the winning formula was so easy then many people would be doing it. One of the most useful features of social media is the ability to disseminate and share information instantaneous with a large number of people.