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The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell)

The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell)
Stories are a very integral part of being persuasive. You’d think that as a guy that loves data, I’d be averse to storytelling as a whole. As a marketer though, I can’t be. Those in sales and marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate to. Are you incorporating stories into your copy? If you’re anxious to understand and tap into the power of storytelling, get ready to jot down some notes! Why You Need to Incorporate Storytelling Storytelling works. But why should you have to incorporate this flowery style into your writing? A lot of folks are averse to telling stories because they believe that “the facts” are the most persuasive pieces of content they can deliver. It’s not, and here’s a visualization that helps to explain why: Am I telling you that it’s better to say nothing in a memorable fashion? No, of course not. How Stories Affect the Mind Of course! The question then is this… Here’s what they found:

Secrets of Successful Storytelling | Cruxcatalyst: The Heart of Change If you’re wondering what ‘telling stories’ has to do with creating change, then the simple answer is – everything! Jonah Sachs, Founder and CEO of Free Range Studios and author of Story Wars, has developed a summary of storytelling strategies in his Change This manifesto, ‘How To Tell A Story’. Sachs is adamant that those intent on being effective change agents need to become adept at the art and science (and there is a science!) of storytelling: Maybe it’s because we’re all so overloaded with information.Maybe it’s because we’re all so starved for meaning.Or maybe it’s because, thanks to social media, everyone’s become a broadcaster these days.Whatever the reason, we’re all getting the same memo at the same time: if you want to be heard, you’d better learn to tell better stories. He points out that we live in a world that has lost connection to its traditional myths, and that we are looking for new ones – new meaning. Sachs makes this appeal to those engaged in change work:

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Robert McKee on the power of story As children we were naturally good at telling stories about events or topics that mattered and learning from others via their stories, but as we became older we were taught that serious people relied only on presenting information and "the facts." Accurate information, sound logic, and the facts are necessary, of course, but truly effective leaders in any field — including technical ones — know how to tell "the story" of their particular research endeavor, technological quest, or marketing plan, etc. There are a few people talking about the importance of storytelling these days (see this post from last year: Ira Glass: Tips on storytelling), and if you look to non-traditional sources there is much to be learned. Below, I summarize McKee's points by touching on just a few of the questions discussed in the interview. Does being good at storytelling make you a good leader? "Not necessarily," says McKee. Why should a CEO or manager pay attention to a screen writer? What is a story?

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5 Tips To Make Your Blog Posts More Social This is a guest post by Andrew K Kirk from Face The Buzz. Social Media and Blogging have always played nicely together. Bloggers need platforms to distribute posts and Social Media thrives on material for users to consume – it’s a great match. 1. Twitter’s Embedded Tweet feature allows you to incorporate any tweet into your blog. Marketing Principles Learned from Volkswagen – @socialmouths ow.ly/ccBii— Francisco Rosales(@socialmouths) July 12, 2012 Of course you can see the tweet text, but you can do so much more. 2 . You just wrote a killer blog post and your readers are now much wiser. Shareaholic With over 1.6 million downloads, this social sharing tool is used on a lot of sites. Digg Digg Face The Buzz Blog used Shareaholic – that was until I found Digg Digg. 3. This is my favorite of the tips discussed because it really grabs your readers’ attention and drives them to take action. I really like this technique because it is beneficial for your reader and you. Choose your text. 4. 5.

URL-uri curate pentru cei care scriu cu diacritice 15 Flares40011--×15 Flares Modul în care au fost tratate caracterele româneşti pe tastaturi de-a lungul timpului au dat de multe ori bătăi de cap atât realizatorilor de programe software cât şi utilizatorilor finali. Pe scurt, există două tipuri de glife (reprezentări grafice) asociate caracterelor Ș și Ț respectiv: cu sedile: ş ţ (pe tastatura Romanian Legacy)cu virgulă: ș ț (pe tastatura Romanian Standard) Conform precizărilor Institutului de Lingvistică al Academiei Române din anul 2003, a doua variantă (cea cu virgulă dedesubt) este cea corectă ( sursa: ). Ultima versiune de Windows (Vista) include in fonturile de bază (core fonts) versiunea corectă a caracterelor Ș și Ț. Din nefericire însă, atunci când crează URL-urile SEO la articole, platforma WordPress nu convertește caracterele corecte (cele cu virgulă), în schimb le convertește pe cele cu sedile. Caz concret: Pentru asta am creat pluginul de mai jos. Pentru a instala pluginul:

PINK FLOYD Write Fiction that Grabs Readers from Page One In your novel, the inciting incident is the first sign of trouble for your protagonist: it’s the catalyst, the chemical reaction, that sets the plot into motion. But the inciting incident isn’t only important for your main character. Understanding how to harness it is also crucial to hooking your reader from the very first page and immediately investing them in the experiences, emotions, and personal struggles of the character. In this excerpt from Hooked: Write Fiction That Grabs Readers at Page One and Never Lets Them Go by Les Edgerton, you’ll discover that the inciting incident can be used as a trigger to focus the reader on the character’s journey and retain his or her interest throughout the rest of the novel. The Inciting Incident as a Trigger The inciting incident is the crucial event—the trouble—that sets the whole story in motion. Notice that this isn’t a point-by-point outline of a plot. The story begins with a bit of necessary setup, giving a scrap of family history.

4 Brands That Know How to Tell a Story Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA. What makes a brand stand out from its competition? For some, it’s their cutting-edge design, for others it’s their customer service. Stories, unlike any other element, allow brands to connect with customers on an emotional level. 1. TOMS shoes, which are sold at more than 500 stores around the world, was founded on the ethos that for every pair purchased, one pair is donated to a child in need. The company has developed an extension of this story online, with their One for One campaign. 2. Mr. Sadly, there has never been a real Mr. 3. Chrysler took Detroit’s gritty and tough image and used it in their "Imported From Detroit" campaign. 4. Nike’s own story is one of success.

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