Before & After magazine Logo Graphic Design Couleurs par teintes Les couleurs RGB primaires (Red, Green, Blue) et secondaires —créées par addition des 2 voisines— (Yellow, Cyan, Magenta) sont groupées en une spirale centrifuge vers la gauche (en 5 cycles) : Clair, Moyen, Peu foncé, Foncé + Gris Le but est pragmatique uniquement, à savoir grouper les noms usuels et leur code RGB par zones de plus en plus foncées. Par exemple, vous voulez un arrière-plan « blanc cassé » : les tons clairs vous les présentent avec des colorations tirant vers le jaune, le vert, le rosé, … Actuellement, les noms usuels sont étendus de 17 à ± 138. « ± » car il y a quelques doublons ; par exemple, cyan et aqua ont le même codage, de même fuchsia et magenta, … Notez aussi que tous les termes utilisant gray (graphie américaine) fonctionnent aussi avec grey (graphie anglaise) : par exemple, lightgray peut s'écrire lightgrey, … Actuellement [en août 2009], ce codage par noms usuels fonctionne bien avec les navigateurs Safari 4.0, Firefox 3.5 et Opera 10.
Hornall Anderson www.hornallanderson.com/work/projects Good work makes you stop.Great work makes you feel. Turning the End into a New Beginning Conversation-fueled, Interactive Public Art Pine Street Partners Luxury Travel Redefined Intrav A brilliant online shopping experience Ritani Making every day a party Trophy Cupcakes The ride to ending cancer starts here Fred Hutchinson Cancer Research Center Doritos Goes Global Frito-Lay Transforming a product into a platform Capturing the Moment Black Rapid Pretty Practical Lil-Lets Real-Time Input Forms Public Art 4Culture Inspiring the Professionals L'Oreal Inspiration for Jaded Travelers Virgin Atlantic Pizza worth talking about Garlic Jim's A California iconworthy of its name Mammoth Mountain A modern beat for a whiskey icon Pernod Ricard Earn it. New York Knicks Military records are morethan names and dates Myfamily.com Moving forward London Transport Museum Luxury you can feel Tommy Bahama Your commercial corporate jet Eos Airlines Making tea a sweeter experience Wrigley Microsoft Colman Center
Hornall Anderson Montreal tourism JUKES DESIGN Business Cards Add This Card to your Blog (Copy & Paste) <a href=" border="0"><img src=" alt="JUKES DESIGN Business Cards" title="JUKES DESIGN Business Cards" border="0"></a><br><a href=" style="text-decoration:none; font-size:10px;" alt="Business Card Observer"><font color="#000000">Via CardObserver</font></a> These cards are an attempt to convey, not only my vital contact information, but my design philosophy; extreme minimalism, genuine materials, quality execution. Crane Lettra 220lb Fluorescent White 100% cotton stock, offset printed to allow for tonal variations in the icon and even ink coverage over large areas. Letterpress blind impression on all white text to add texture and edge painted for additional impact. By JUKES DESIGN For JUKES DESIGN
A Guide to Choosing Colors for Your Brand One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. If you own a color in your industry, this color will symbolize your product. Where to start? There is a great new tool which can help out with color selection called Cymbolism. To help you select the right color for your brand I’ve aggregated the results from Cymbolism, and also provided examples of logos that use each color: I’ve also included some multi-colored examples at the end. How to select your color
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