background preloader

Marketing, Sales, Agency, and Customer Success Content

Why Marketing Is So Hard Marketing is hard. But the problem is that too many people think it isn’t. Especially with all the new, “magic bullet” technologies out there that pretty much do everything for you. So where are the results? Why, asks your CEO, did we miss our numbers again?

http://blog.hubspot.com/

Related:  News digital

Facebook gets into the meme-making biz with experimental Whale app Last week, Facebook quietly released a new meme-making app called Whale, The Information reports. The app is currently only available on the Canadian App Store, where its listing says it can be used to edit your own photos or images from a library of stock photos. You can then share your creations on social media platforms such as Instagram and Messenger. The app’s listing confirms that it’s been developed by Facebook’s New Product Experimentation (NPE) team, which was set up earlier this year to develop new experimental apps for the social media giant. At the time, Facebook said it was using the separate brand name to set the expectation that its apps could change rapidly, or even shut down if the company finds that they’re not useful for people. NPE is also credited with releasing two other apps called Bump and Aux.

99 Essential Twitter Tools And Applications - Smashing Magazine 99 Essential Twitter Tools And Applications Advertisement If you haven’t heard of Twitter1 by now, you must be living under a rock! Sobees Launches iPad App NewsMix, A Socially Curated Digital Magazine Sobees has made a business of creating innovative social media clients, particularly focusing on bringing Twitter, Facebook and social search to the a variety of platforms. Today, the developer is getting into the news business with the launch of NewsMix, an iPad app which presents news and content shared by your social circle in a magazine format on the device. The app, which costs $2.99 in the App Store, allows you to create and mix a digital magazine composed of content shared in your Twitter, Facebook and RSS feeds (Google Reader and feed search).

10 Of The Best Converting Traffic Sources Of 2012 Online marketing has come a long way over the years and there are now more sources of traffic than ever. However, a lot of these are still pretty poor as you want traffic that converts into customers or subscribers or whatever you have on your site! It is for this reason that we have hunted out what we believe to be some of the best traffic sources for you (both free and paid), enjoy! #1 - Google AdWords Ok, so we had to list it. TWEET IDEAS: 13 Things to Do on Twitter Besides Tweet Tired of delivering the typical stream of status updates on Twitter? Why not try some of the following ideas for other things you can do with the service? Thanks to an open API and a philosophy of interconnectivity, Twitter's vast array of third-party services has you covered on a number of alternative uses for the famed microblogging tool. Let's take a look at a few of them. 1.

42 Digital Marketing Trends You Can't Ignore in 2020 Want to grow your organic traffic by 20-100%? We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Click here to learn more and get started. At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. And why wouldn’t they be? New Media, Marketing, Advertising & Interactive News & Jobs You know you’re working in UX when … I’m sure you’ve heard the expression 'Never work with children or animals' right? Well, after you’ve read this lot, I reckon you’ll want to add participants, facilitators and even clients to this list. You see, since my last blog I’ve spent a few weeks “playing journalist” sourcing weird, wonderful and downright bizarre stories from the UX (User Experience) Community. The idea came to me while I was telling a friend how I had to sit throughout a whole study earlier this year in Norway, trying not to crack up every time a participant had to fill in his name on a form. Thing is, he was doing it with such a straight face that for a long time I thought it really was his name.

5 Good Things To Use As Pinned Tabs In Your Browser The Big Three web browsers all now have pinning ability. IE9 can pin to the taskbar, Mozilla Firefox 5 can pin as "app tabs" and Chrome can pin tabs as well. I’m going to skip IE9 here because its pinning ability is limited to the Windows taskbar and not in-browser; even though it can pin, I want to concentrate on in-browser stuff only. 5 Great Tips for Facebook Marketing There is no doubt that Facebook should be incorporated into almost any businesses marketing strategy as it is just so powerful. Think about it, Google is now looking at your social signals more than ever and there are hundreds of millions of users on Facebook that are just waiting to see what you have to say. The best thing about this is that it is all free of charge.

HOW TO: Use Twitter Hashtags for Business This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. If you've used Twitter for more than a couple of hours, you've probably already seen a tweet or two containing a word with the hash symbol ("#") attached to it. That's what Twitter users call a "hashtag," and at any given time at least one of them can usually be found among the trending topics on Twitter.

How to Create Human-Centered Content That Ranks High in Google The first rule of blogging is “Know your audience.” After all, if you don’t know who your ideal customer is, there’s no way you can appeal to them. Knowledge of your target audience is a step towards creating custom blog posts for them. These days, custom content is what your customers prefer. But knowing your audience is not enough. You also must get acquainted with their behavior. The Future of Facebook Project by Venessa Miemis With over 600 million users and a valuation of over $70 billion, Facebook is the world's dominant social networking platform. What are the challenges a social media company of this size will face? What are the strategic moves it should make? How can Facebook users take advantage of the platform and its increasingly rich social graph? These are the questions we are addressing with the Future of Facebook video series.

Events Information on upcoming events; Resources from past events Since 2004, Web Directions has been organizing world leading conferences for web professionals. Our next big event is on May 1 and 2: Web Directions Code, a festival of JavaScript, HTML5, CSS and all things front-end. Check out the videos page for videos and slidecasts from previous Web Directions events. Previous events Web Directions Code 2012 4 Facebook Marketing Tips For Businesses Facebook has to be one of the best ways to get your message out there as a brand as there are just so many people using the site, you need to be involved. Social media has pretty much taken over our lives these days and basically, if you aren’t involved in Facebook and Twitter, as well as a number of other social networking websites, you are missing out and more importantly, your business is missing out too. The problem is, a lot of people don’t think marketing on Facebook works as they aren’t using the website properly.

Related:  Social Media ResourcesSocial MediaINDUSTRY ARTICLESFor the Love of MarketingTwitter For BusinessSocial MediaBLOGS MARKETING