19 Reasons You Should Include Visual Content in Your Marketing [Data]

Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Well they should, anyway, because marketers who are embracing visual content are seeing huge returns in terms of, well, more readers, leads, and customers. Whether you're already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these 19 statistics should help you make the case for doing just that. 1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 2) 40% of people will respond better to visual information than plain text. 3) 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company. 4) Publishers who use infographics grow in traffic an average of 12% more than those who don't. 6) Visual content drives engagement.

Kenneth Goldsmith - If It Doesn't Exist on the Internet, It Doesn't Exist If It Doesn't Exist on the Internet, It Doesn't Exist Kenneth Goldsmith Presented at Elective Affinities Conference, University of Pennsylvania, September 27, 2005 The following statements are directed at academic production and should be considered in that context. This does not include painters, potters, printmakers, book artists or metal workers. I'm going to start right out by saying it: If it doesn't exist on the internet, it doesn't exist. You might deny this until you realize that much of your self-worth is derived from Googling yourself; if you don't exist on the internet, you don't exist. You get frustrated as I do when you are researching in front of your computer and what you're looking for doesn't show up on Google. It is our obligation as educators and intellectuals to make sure that the bulk of our production ends up there, preferably with free and unfettered access to all. Problems of Access I'm not saying don't publish on paper. Institutional Leverage is on Your Side