Social Media: Sharing the Workload
All too often, social media is assigned to the marketing person or, in the absence of one, anyone who seems even remotely familiar with Facebook or Twitter. What many companies seem to forget (or maybe just ignore) is that ‘the chosen’ person usually already has a to-do list as long as their arm so even trying to absorb a single hour of social media into each working day is going to be a challenge. Therefore, sharing the workload across several people is often a good approach. Share by activity One way of doing this is by breaking down all the individual activities and assigning them to different people. Share by platform Or another way of doing it is to assign each platform to a different person so that they have full ownership of that particular site. However you do it, just make sure that the chosen people are able to allocate enough time for social media each day. Announce your ‘Team Social’ Remember…not everyone’s a writer Feedback on your successes What about you?
Breakdown: Corporate Social Media Team
The purpose of this post is to be a living document and industry reference on the topic of social media teams, as part as my ongoing coverage of corporate social media programs. This perspective stems from industry research and deeper client engagements, see other ‘breakdown‘ posts. Business Needs: By definition, social business requires transformation within a company, resulting in leadership, program management, and a team to see this change through. In most cases, we see this team as a centralized resource that’s often cross-functional working closely with a number of corporate functions as well as business units ranging from product teams, geographies, the field, and departments. Definition: The Corporate Social Media team is business program lead by a corporate social strategist that achieves business goals using social tools by coordinating with multiple business units across the enterprise. Align with Corporate Goals –Not Social Media Goals.
(Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs
What’s a crises? We did analysis on the list of social media crises aka “punkings” to find out what went wrong, why, and what should have been done. First, a workable definition on Social Media Crises for this report: A social media crisis is an issue that arises in or is amplified by social media, and results in negative mainstream media coverage, a change in business process, or financial loss. To refine further, while crises may happen on a daily basis we wanted to focus on crises that had the actual outcomes: We categorized each crisis according to three severity levels: Level 1 is for crises that result in negative coverage in mainstream media; Level 2 is for crises that result in negative coverage in mainstream media, and a significant response or change by the company; and Level 3 is for crises that result in short-term financial impact. Above: Social Media Crises (as defined above) are on the Rise Background: Brand Side Press, Media, Interviews Thought Leaders Agencies
Top 50 Social Media Blogs to Watch in 2013
1) Social Media B2B – SocialMediaB2B.com’s goal is to become the foremost news and discussion site on the topic social media’s impact on B2B companies, help drive social media adoption within B2B companies, and become a repository for advice and commentary from experts in the social media and B2B industries. The site is a group blog with editors and regular and guest contributors publishing articles on a variety of subjects related to social media’s impact on B2B companies. 2) Mashable Social Media – Mashable is a leading source for news, information & resources for the Connected Generation. 3) The next web – Founded in 2008, The Next Web is one of the world’s largest online publications that delivers an international perspective on the latest news about Internet technology, business and culture. 4) Social Media Examiner 5) WildFire 6) Social Media Today 7) Duke University: Social Media Jeff Bullas
Tips for developing a social media strategy
Tips for developing a social media strategy Details Published on Friday, 26 October 2012 11:05 Written by David Brewer If those who make up your audience use social media – and they do - you will need a strategy. If you don't have one, you will lose part of your audience. Your social media strategy needs to be based on engagement and participation. How to join that conversation and what to contribute is the issue. Note: This module was written for an international conference of media organisations discussing social media. So what does a media organisation need to consider when developing its social media strategy. 1: News gathering All journalists should monitor what is happening on social media by using free desktop tools. Corporate: These will be the key words that your media organisation is covering. 2: News production The typical news production process was: The social media production process includes: 3: News dissemination Don't just tweet your headlines on Twitter. 7: Encourage sharing
Google+ Communities: A Beginner's Guide
On Google+, users have the ability to manipulate their circles to control the groups of people and brands they receive information and content from, but there's no guarantee those brands or users will circle you to receive your updates. This is where Google+ Communities come in, Google's version of a group or forum, built to bring people together around particular topics. Launched in December, the types of Communities available to the Google+ audience seem endless — ranging from science, animals, development and more. Communities are places where users can share specific questions, comments or content relating to a particular topic with other users who are just as interested in the conversation. Many of the more than 135 million monthly active Google+ users may have already explored Communities. Where to Start After logging into Google+, you'll see an icon on the left rail for "Communities." Private communities work differently from public communities in that they are, ahem, private.
10 Nonprofits That Are Totally Nailing Pinterest Marketing
There are many reasons why visual content is becoming more widely used in online marketing, including these 19 statistics. However, it's especially important for nonprofits because every person who supports, fundraises for, donates to, and is impacted by your organization is a story worth sharing to connect others to your mission. And also, let's not forget: Some of the most compelling content, more often than not, includes visuals. There are many nonprofits setting the example for using visual content in their social media, email, and website engagement strategies. 1) Personal Ink (P.INK): Uses Pinterest as Its Website The P.INK Foundation uses Pinterest as its main website to which it sends all traffic to from its different marketing channels. 2) The Gates Foundation: Shares Favorite Videos The Gates Foundation shares its favorite inspiring videos on its Pinterest account, including several TED talks by both Bill and Melinda Gates. 3) The Trevor Project: Promotes Merchandise
