What were the top papers of 2012 on social media? One of the promises of altmetrics — an approach to measuring attention on research papers that relies on alternative measures to citations, such as downloads, social media mentions and collections in online libraries — is that it could provide an almost real-time view of the papers provoking most excitement. Citations, by contrast, are inevitably slow to gather pace. So as Nature was starting to think about its review of 2012 (at the end of November — we start early!) The wizards at Altmetric.com picked out for us the top research articles mentioned directly online. Immediately apparent is that the papers that dominated were catchy, and most, if not all, made international news media. What a difference — with three papers on the list relating to ENCODE. And what did citations tell us? Let’s be frank: this is a bit of a mess.
Quick findings on Pinterest users The wildly popular photo sharing site Pinterest has been at the center of both controversy and success over the last year. Once nearly completely dominated by women, it has emerged as a common option for a wider-range of users since hitting the mainstream consciousness in the beginning of 2012. This infographic breaks down some of the interesting facts about Pinterest and its users. Did you know they love to drive Dodge vehicles? They prefer Verizon 2:1 over AT&T. Nearly half of them like to cook for fun. Pinterest users are a diverse group… From: Dodge New Britain Via: Modea The Most Loved and Hated Brands of 2012 Fan advocacy is an important topic for brands. We all want our most loyal fans to spread the word about how much they love our company. While companies are spending a lot of time and money focusing on “influencer” outreach, I’ve been equally exploring the topic of “fan influencers”. I’ve been looking for opportunities to build strategies for brands that focus on finding your most influential fans and providing them with a platform to amplify their message and we’re doing some interesting testing. As a result, I was curious about how advocates and detractors mention brands online. I wanted to see if I could find interesting findings in how we display our love and hatred for brands. Methodology The social media insights tool, NetBase was used to conduct an analysis of the words “love” and “hate”, separately, for the period of 12/16/2011 to 12/16/2012 in order to represent a full year of data. Frequency Social media users have a lot of love and hate to talk about. Sources Domains Analysis
5 Killer Ways To Rock Instagram For Business In order for a company to break through the noise in today’s social media landscape, it’s necessary to be creative and dedicated. You have to have a good idea and an iron will to succeed if you are going to make things happen. At the same time, the line between failure and success is silky thin. It is said that in order to succeed, you have to fail a hundred times or you won’t understand what success is when you have reached it. But just because you are supposed to fail, that doesn’t mean you can’t succeed earlier in my opinion. Doing things right isn’t hard if you have the knowledge and skills before you actually try. Yup, that is exactly what this article is all about. They are no longer just a bunch of curios people trying to find their way. Just sharing a picture of a Volkswagen car for example (if it’s not something out of the ordinary that is) won’t spawn much virility. Just having a look through these 5 killer tips should help you a lot. Via: [visual.ly]
Andreessen and Mixpanel Call for an End to “Bullshit Metrics” - Liz Gannes Page views, registered users, app downloads. A hundred thousand of these, a million of those. These are the numbers and milestones tech companies brag about, both to press and investors. But honestly, Web sites that require you to repeatedly click through to see additional pages are often just crappy. Download counts can be easily inflated if an app developer is willing to pay. Registered user counts don’t show whether something is the next big hit or a passing fad. Analytics company Mixpanel and its investor Andreessen Horowitz are trying to persuade the tech world to be more honest with itself by reporting numbers that are far more informative: Engagement and retention. Some people call page views and the like “vanity metrics,” but Marc Andreessen and Mixpanel founder Suhail Doshi have decided they want to raise the shame level by calling them “bullshit metrics.” “We and other investors need to get more vocal,” Andreessen said. (To which I say, where are the bumper stickers?)
Emerging Markets Lead World in Social Networking Growth Driven largely by Facebook growth worldwide and social networks in Asia, the number of social network users around the world will rise this year to 1.4 billion from 1.18 billion in 2011, according to a new forecast by eMarketer. This near-20% increase is a slight drop from the rise in 2011, and growth rates will continue to moderate as the market matures. The fastest growth will come from the emerging markets of the world, especially the Middle East and Africa (where the base of social network users remains small) and Asia-Pacific. The four toughest questions you must ask What exactly are the toughest questions when it comes to social media listening research? They’re the ones that force you to admit your weaknesses, your faults, your errors. So if you’re going to take the plunge, here are five questions that could make vendors squirm. What percentage of your social media data is associated with gender? age? country? Go ahead. Like this: Like Loading...
5 Best Social Media Tools To Manage Your Business Maintaining a business’s social media can be a daunting task. It is vital to take advantage of every opportunity to increase customer awareness. Smaller companies used to use Twitter alone to post updates, but this no longer can be done. There are newer tools that can be used from one dashboard. Here is a look at the top 5 social media tools which will help to manage a business. 5. 4. 3. 2. 1. Choosing the best social media tool will depend on the type of business using it and how important social media will be to the company. By: Neil Patel Digital Marketing Consultant
16674 - GfK Aims for Global Standard in Social Media Analysis GfK has established ‘consistent standards’ for global implementation of its new social media analysis (SMA) offer, which combines automated systems with interpretation by human coders. SMA taps into the company’s global network to deliver web content gathering and analyses in any language. Local specifics of the web landscape are taken into account, with SMA insights then integrated with other context-specific information - such as survey data or knowledge on purchase behavior. GfK piloted SMA in a recent study run in the People’s Republic of China, identifying, collecting and analyzing the online buzz for four smartphone brands. The firm’s Global Innovation and Digital Specialist Dr Ralph Wirth (pictured), comments: ‘We chose China because it is the most challenging social media market available, combining strict regulations and a unique online landscape. Web site: www.gfk.com .
Why Your Small Business Should Think Like a Comedian Like every small business, comedians know that social media is practically mandatory in order to get ahead. We're past the days of hesitancy toward having a Facebook page or Twitter account. Today, brands are more focused on how to stand out from all of the noise on social media. Yet it seems more recently that comedians are owning the social media space better than most small businesses. Louis C.K. went from stand-up artist to online entrepreneur, earning millions in the process. Every good comedian knows they have an audience to cater to, rather than winning everyone over. There are many ways that small businesses can learn from comedians. 1. The fastest way to establish a relationship, build trust and get a customer to value your presence is to make them laugh. Comedians are experts because they are active thinkers. 2. When it comes to building relationships and making sales, honesty is key. People trust online recommendations, ratings and reviews because they're from real people. 3.
The Farce That Is Google+ Posted On: Posted In: Google+ Comments: 181 Responses (This post originally pointed to a survey about Google+ having more than 300+ million active users and mistakenly, in a blind fit of Google+ rage assumed it was a Google+ study. That was a dumb call by me that clouded the main intent of the post. Those responsible have been sacked. Shout out to Sam Fiorella that got the brunt of the attack. Those responsible for the sacking have also been sacked.) Right when it was launched, I was told I “HAVE TO” get on Google+ Seriously, in all-caps. So I went, it’s what us social geeks do. But Google+ was different. But not Google+, private beta invites, peer pressure mostly from marketers and the ones trying to stake their claim as Google+ experts the day it was released (I wish I was kidding). So I joined, and started to circle people, looked around and to be honest I didn’t really see the need for it. Google came out last year and said that 60% of their users signed in daily. I beg your pardon?
What Does Social Networks tell us about your Personality? What Does Social Networks tell us about your Personality? Social Networks A social network is a theoretical construct useful in the social sciences to study relationships between individuals, groups, organizations, or even entire societies. The term is used to describe a social structure determined by such interactions. The ties through which any given social unit connects represent the convergence of the various social contacts of that unit. This theoretical approach is, necessarily, relational. The Myers-Briggs Type Indicator (MBTI) assessment is based on Carl Jung’s theory of psychological types. Developed in 1921, and still in use today, the MBTI presents a questionnaire designed to measure psychological preferences in how we all perceive the world and make decisions, with a resulting 16 possible psychological types, including extraversion (E), introversion (I), sensing (S), intuition (N) and so on. How might that apply to social media? (Source: CPP) Vergelijkbare berichten:
This Is Your Brain On The Internet 64Share Synopsis Is the internet and social media influencing your brain? Documentary filmmaker Tiffany Shlain investigates our changing behaviors in the connected world. As kids, we all learned what our brains look like on drugs, but what do our brains look like on social media? Filmmakers like Shlain and researchers like Dr. Researchers have discovered that we can become addicted to the Internet just like we can become addicted to nicotine. However living in this connected, media-filled world isn’t all bad. Shlain also believes that our growing interdependence fosters a universal feeling of empathy. Based on our behaviors and observations, it’s easy to speculate on or oversimplify the effects technology has on our neural pathways. To learn more about our connected world, watch the latest EPIPHANY episode with Tiffany Shlain below. Tags: arts, brain research, empathy, social media, technology
The Cult(ure) Of Personality: Social Business Readiness Culture Is Squishy Culture is one of, if not the most, important aspects of business. It’s also one of the more difficult things to describe and change in an organization. Designing and managing culture initiatives can be challenging but the truly difficult, and often overlooked, part is developing meaningful measures for auditing and tracking the progress of something as ‘soft’ as culture. Yet that is exactly what we need to do if we are to evaluate an organizations state of social business readiness and track the impact over time. An organizations culture is felt at a very personal level, as such it can be entirely subjective when asking someone to describe it. Prove It This is also where the real challenge comes in. SideraWorks decided to tackle this issue head on since our clients success was dependent upon it, and laid out a set of criteria as the challenges our solution (Culture Mapping) would need to overcome. Good Initiative Design Is Not Enough Difficult, But Necessary Cheers,