3 Keys to Grow Your Business Using LinkedIn :: Christine Hueber Marketing This is how you can get the most out of LinkedIn for Business Development in just three easy steps … and in about 10 minutes! Step 1: You want to develop the right partnerships and connections to grow and expand your business. This is for you, for example, when you have a brilliant “win-win” partnership idea, but no contact at the other organization. How to use LinkedIn to help: 1. Do a People Search to quickly find the right person at the company and determine who you know in common for a warm Introduction. 2. 3. 4. Step 2: Frequently there is only imperfect information in evaluating or negotiating a deal. Step 3: Across a wide-range of industries it can be difficult to have a full knowledge base of the right companies to partner and work with.
Brands Derive Tactical and Strategic Gains From Integrated Marketing Marketers who have adopted multichannel marketing practices (i.e., integrating interactions with customers across digital, social, mobile, and offline channels) are recording solid business benefits across key metrics, including shorter sales cycles and higher ROI from marketing investments, according to a report conducted by Forrester Research on behalf of Sitecore. Moreover, such marketers are more likely to report a hardy appetite for new technologies, as well as stronger alignment with their technology departments. Below, additional findings from the study titled "The Multichannel Maturity Mandate." Multichannel marketing is gaining in popularity: 40% of surveyed marketers assess themselves as mature practitioners of multichannel marketing, 40% are in transition to the approach, and only 5% have no plans to implement multichannel marketing. Such mature practitioners of multichannel marketing are improving tactical results which, in turn, are driving strategic outcomes:
10 Linkedin Tips for Professionals 540 SharesTwitter230Facebook103Google+6LinkedIn201540 Shares× My latest tips on building a Client Winning Profile for Linkedin are now on a free, short video – click here to watch it. Linkedin is the “social network for business” and now has over 200 million users. And many Linkedin users, myself included, have found new clients through it, and enhanced relationships with existing clients. But many others have found it to suck up a ton of time for very little gain. 1. The first thing you do when you join Linkedin is to create a profile. Resist that temptation. When you first meet potential clients you don’t rattle off a huge list of companies you’ve worked for and the responsibilities you’ve had – that would bore the pants off them. Most effective introductions focus on who you help, and what problems you help them solve or results you help them achieve. Linkedin is for making connections – and for the majority of professionals that means clients and business partners, not recruiters. 2.
Ten Ways for Small Businesses to Use LinkedIn Ed. note: This is a guest post from Guy Kawasaki, co-founder at AllTop, syndicated from his web column on American Express’ OPEN Forum blog. Feel free to leave a comment, share a favorite small business tip or ask Guy a question in the comments section.
Link Building for Local Search I never really thought of local link building as its own unique specialty until a comment on the 2012 Link Building With The Experts really made that sink in. With the recent mass confusion over unnatural link warnings in Google's Webmaster Tools, I noticed that loads of small business owners were frantically asking questions about what they should do. Let's say that the worst case scenario happens and you lose your search visibility in Google. Wouldn't it be great if that didn't completely cripple your business because you had such great local visibility? Why Are Local Links Important? Most importantly, local links can bring you relevant and converting traffic. Additionally, local links are a critical part of a diverse profile. Local links can also help form in-person relationships that can lead to bigger things such as strategic business partnerships, grant opportunities, and networks for finding new employees or work. Who Needs Local Links? What if I Don't Usually do Business Locally?
27 LinkedIn Social Media Marketing Tactics inShare408 A list of free and paid marketing and media opportunities on LinkedIn. In 2010 when LinkedIn finally launched company pages, I wrote a breakdown of all the things you could do with your page in the column, "Set Up Your New LinkedIn Company Page." So with the help of Sarah Mitus (one of our agency's social media specialists who helped with the research and images for this column) we are going to share an update and breakdown of all the things we think you can do to promote your business or brand on LinkedIn. Free LinkedIn Features for Businesses and Brands 1. 2. 3. 4. 5. For example, our agency shows a different Product or Services tab to someone who is in the marketing field than someone who is not. 6. This is important. LinkedIn recently announced that all companies will soon be able to target their status updates title, industry, or company size. 7. 8. 9. 10. Free Opportunities for Individual Business Advocates and Employees 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23.
5 New Ways to Improve Your Facebook EdgeRank Brian Carter is a brand advocate for PageLever, the leading Facebook analytics tool. He is also the author of The Like Economy, and has been cited as an expert in facebook marketing by ABC News, The Wall Street Journal, and Forbes. Read more at his blog: BrianCarterYeah.com Brands have learned that success with a Facebook page isn’t just about fan numbers, but also about how many fans see their posts. Facebook’s news feed algorithm — called EdgeRank — controls that visibility. Of course, optimizing a news feed so that it bumps up your EdgeRank is a complicated recipe that varies with each brand, the kind of content it posts, and its fans. 1. The Facebook news feed algorithm appears to be calculated both per fan and per type of post. After some research, its clear that a Facebook page gets more fan engagement from photos than links, statuses, or videos. So, even when you need to post a link to your website, you should post a photo with that link. 2. 3. 4. 1.
The Marketer’s Guide to LinkedIn LinkedIn is the top social network for professionals. With over 150 million members worldwide and 280 million visitors per month, it is one that deserves your attention. LinkedIn offers several ways to build your personal brand and business reputation throughout their network as well as gain valuable traffic back to your website. This post will show you the important areas you need to be taking advantage of on LinkedIn for branding and traffic including your personal profile, groups, answers, company pages, and plugins. LinkedIn Professional Profiles The first thing you will want to do is create your professional LinkedIn profile. Please note that some links throughout the article only work if you are logged in to your LinkedIn account. The Basics If you’re just starting out with creating a LinkedIn profile, or want to make sure your current profile is filled out correctly, then let’s start with the most important elements of your LinkedIn profile. New Sections Applications Connections