6 Facts About Content Curation and SEO You May Not Know If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation. But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Following are 6 facts about content curation and SEO you may not know – but that you really should if you’re going to use content curation as part of your own content strategy. 1. In tests performed over the course of several weeks, internet marketer Bruce Clay and his team decided to test various combinations of curated and original content to see how curation affected search engine rankings. The lesson here? 2. 3. An important part of curating content is including links to your original sources. 4. 5.
Social Media Curation Guide The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Last year on SEOmoz, I published The Content Curation Guide for SEO, which - even though it is still valid - I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation. For that reason, I gave a Mozinar last week about this topic where I explained why it is important to include social content curation in your inbound marketing strategy; how to prepare, organize, execute, and analyze your social curation activities; and what tools to use. If you missed the opportunity to attend the live broadcast of the Mozinar, you can watch it here. Joanna Lord does great social content curation on Pinterest! Audience Q&A
about Hey there. My name is Maria Popova and I’m a reader, writer, interestingness hunter-gatherer, and curious mind at large. I’ve previously written for Wired UK, The Atlantic, The New York Times, and Harvard’s Nieman Journalism Lab, among others, and am an MIT Futures of Entertainment Fellow. Maria Popova. Brain Pickings is my one-woman labor of love — a subjective lens on what matters in the world and why. Founded in 2006 as a weekly email that went out to seven friends and eventually brought online, the site was included in the Library of Congress permanent web archive in 2012. Here’s a little bit about my seven most important learnings from the journey so far. I think of it as LEGOs — if the bricks we have are of only one shape, size, and color, we can build things, but there’s a limit to how imaginative and interesting they will be. Please enjoy. For more on the ethos behind this labor of love, here is my On Being conversation with the wonderful and generous Krista Tippett:
10 herramientas para que los niños aprendan a programar Programar es, según la RAE, elaborar programas para la resolución de problemas mediante ordenadores. Donde programas son una serie de instrucciones debidamente elaboradas para dicho ordenador. Visto de otra manera, el programador escribe un mensaje, el código fuente, que el ordenador recibe, entiende y ejecuta luego de una serie de traducciones. La programación es ciencia y arte. ¿Cómo enseñar programación a un niño? No soy padre, pero si lo fuera creo que la experiencia de enseñarle a tu hijo a programar será la próxima versión de enseñarle a andar en bicicleta. 1. Código abierto. Ambiente de programación creado en Carnegie Mellon University, donde los niños pueden contar historias animadas con bloques 3D: "para la próxima generación de científicos de la programación. 2. Código abierto. 3. Es un software interactivo para aprender programación con el lenguaje Ruby: unos de los más bellos lenguajes, si me permiten decirlo, que podrán encontrar. 4. Comercial. 5. Comercial. 6. 7. 8. 9.
An Interview with Oliver Starr on Content Marketing with Content Curation There’s no doubt that content creation and content marketing will play an integral role in the marketing strategies of most brands in 2014, but what you probably didn’t know is that content curation can be an equally successful venture. If you’re struggling with creating original, unique, or shareable content, then content curation can be a perfect alternative. With these great tips from Oliver Starr, Chief Evangelist for Pearltrees and one of the earliest contributors to Techcrunch, you’ll be well on your way to becoming a content-curating master. What is content curation and how can it be used for content marketing? Content curation is the selection, organization, and presentation of material, in a thoughtful and artistic way such that all elements of what’s chosen and presented are intended to make a particular impression. If you are using curation to market content it’s still pretty much the same concept. What are some examples of it in practice? What tips would you give?
How Content Curation Enhances SEO Content is king. This is even more true after Google’s recent Panda and Penguin updates that make relevant and quality content an even more important in search engine optimization (SEO). For organizations constantly vying for the top spot in search results, content marketing is becoming a more crucial part of their marketing strategies – as seen here on our infographic. Not every business, however, has the resources or time to create original content on a regular basis. With an abundance of well-researched articles, videos and images on the Web, it can be a challenge to create original content that stands out from the crowd. So what should brands do? Content curation is about discovering, gathering and distributing relevant and interesting content on a specific topic or subject matter. How does content curation help your SEO? Get linkbacks. Generate social signals. All curated content has a chance to be shared across different platforms and social media networks. Attract traffic.
How to Properly Research Online (and Not Embarrass Yourself with the Results) Warning: if you are going to argue a point about politics, medicine, animal care, or gun control, then you better take the time to make your argument legit. Spending 10 seconds with Google and copy-pasting wikipedia links doesn't cut it. The standard for an intelligent argument is Legitimate research is called RE-search for a reason: patient repetition and careful filtering is what will win the day. There are over 86 billion web pages published, and most of those pages are not worth quoting. If you are a student, or if you are seeking serious medical, professional, or historical information, definitely heed these 8 suggested steps to researching online:
Estonia iniciará plan piloto para enseñar a programar a niños en la escuela Normalmente la programación no aparece en los cursos escolares, mucho menos en la primaria. Sin embargo, un programa piloto llamado ProgeTiiger buscará llevar estos conocimientos a niños en Estonia en algunas escuelas, una medida similar a lo que se ha propuesto hacer en el Reino Unido. El programa es impulsado por la Tiger Leap Foundation, que espera que una vez que el programa supere la primera fase, pueda ser aplicado en las escuelas públicas, que podrán inscribirse si están interesadas. "El interés de los estudiantes de usar tecnologías modernas ha crecido año a año", explicó Ave Lauringson, de la Tiger Leap Foundation, a Ubuntu Life. Los profesores de escuela primaria que participen en el programa recibirán entrenamiento durante este mes. La fundación Tiger Leap inició este programa porque observó que había una necesidad de parte de muchas compañías de encontrar buenos programadores. Link: Computer programming will soon reach all Estonian schoolchildren (Ubuntu Life)
What Marketers Say About Content Curation Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit. Asked how many pieces of content a company needs to share/curate, survey respondents suggested numbers ranging from 0 to 135, with the most common response being 10 pieces of content (19% of respondents). Nearly half of marketers surveyed (45%) say they are unable to meet their curation goals and admit their companies do not share as much content as they should. Below, additional key findings from the report, which was based on data from a survey of 131 US marketers. Content Curation 74% of marketers surveyed say curation is an important part of their content strategy.54% agree automation is important for effective content curation.53% believe content curation is becoming less effective because of content saturation. Content Marketing Trends Time Spent on Content Marketing
100+ Free Blogger Addons & Widgets Widgets are a handy, easy and simple way to add some flare to your blog. Whether you’d like to display the number of currently online visitors to your site or simply the weather report for Los Angeles, you can do it with widgets. Blogs that are on Blogger, WordPress or TypePad can now add the wonderful outbrain star ratings widget to their blog posts. By adding the outbrain rating widget you will get immediate feedback from your readers, and they will get easy and quick access to your best content. Blog Ratings Widget - 3Bubbles, a chat tool for blogs Adam Kalsey's Button Maker, add a button to your blog Babel Fish, add a translation tool to your blog WikiSeek - search Wikipedia with this simple widget. FeedCount - show off the number of visitors to your blog with this handy little button. Technorati Link Count - display the number of links your website has from one of the biggest blog authorities - Technorati. Gabbly, a chat tool for blogs
Net neutrality and the value of the Internet FCC Chairman Julius Genachowski Verizon filed its second suit against the network neutrality laws submitted last December by the Federal Communications Commission, sparking what is certain to be more debate over who has what rights to regulate the content on the Internet. Meanwhile a policy paper out today suggests the Internet so far delivers between $4,155 and $5,686 in economic value to each consumer: a number that may decline or stagnate if net neutrality disappears. Assigning value to the web A study by the Institute of Policy and Integrity at New York University has crunched some numbers and determined that the combination of network infrastructure and content that comprise the Internet offers significant economic value to consumers. The results suggest that the consumer surplus generated by the Internet is very large. How much is the web worth to you? Of course this number is debatable, as are many number associated with the economics of broadband and the web.
Niños que programan The Guardian dedica, dentro de su serie “Digital literacy campaign“, un par de interesantes artículos no al aprendizaje de la programación, como comentábamos el otro día al hilo de Codecademy, sino a la conveniencia de iniciar dicho aprendizaje de forma temprana, incluyéndolo en la educación infantil, en los programas de los colegios. El primer artículo, “Teach children how to write computer programmes“, habla de lo disfuncional que resulta centrarnos en enseñar a los niños simples herramientas para escribir, calcular o hacer presentaciones que les aburren poderosamente, en lugar de construir un curriculum sólido que aproveche la flexibilidad de su cerebro para conseguir que sean capaces de construir sus propias herramientas. Asociar la creatividad a la capacidad para darle expresión viable convirtiendo ideas en código ejecutable, y hacerlo en la época en la que los conceptos se asientan en el cerebro de una manera natural. We’re in an era where computer science is the new Latin.