Contacts | Massive Digital Creative Agency In 2012 our Creative Partner, as a result of recognition obtained by this international community, will represent us in the jury of Awwward. We won an FWA! Our site was once again awarded and this time it was something really big, with an award that is one of the major in digital area. Massive developed the portal for the new magazine "Turbilhão", launched by Tempus Distribuição. This nomination by the distinguished international community turns Massive into the only Portuguese company to date with three of these awards. Massive was recognized at Sapo Awards 2011, which acknowledge online creativity in several areas, with the project "Graça Viterbo Interior Design". The launch of our new site made news across the media. Time goes by fast and we've already turned 3. Massive developed another site for 7 Wonders, this time related to gastronomy. Considering we had already won everything with the NL Engineering website, we had to make this list.
Optimizing Copy: The 7 most common copywriting mistakes we see marketers make There’s a lot of bunk information out there about copywriting. The barrier to entry for being an “expert copywriter” is pretty low and some of those crossing that barrier are simply wrong when they give advice. Don’t get me wrong, there are some great copywriters out there. What’s funny though is that most of us here at MarketingExperiments wouldn’t claim to be one of them (even the great Daniel Burstein). But what we lack in copywriting prowess, we gain in mountains of research on copy that works and doesn’t work. With the help of Austin McCraw’s unused slides from the Optimization Summit, I went ahead and took some of those commonalities and compiled them into a list of common mistakes marketers make when they’re writing copy. After every mistake, there’s an example of how we fixed it and got dramatic lifts in each case. It seems like anytime someone writes about headlines, they use this quote from David Ogilvy: Of course, clichés get to be clichés because they’re true. Example:
The RANT - John Carlton's Official Blog Lifestyle Federation Modern Copywriter The Gary Halbert Letter זכויות יוצרים — הבלוג של אלית כידוע- לאחרונה נכנס לתוקפו חוק זכויות יוצרים חדש . לשם ידיעת החוק והגנה על זכויותינו- כמאיירים ויוצרים בכלל. לאור הארוע- השתתפתי בסמינר בן יומיים בנושא , ועלי להדגיש שזהו נושא חשוב מאין כמוהו- ויש לדעת אותו על בוריו.לא עוד ננוצל על ידי הוצאות ספרים או עיתונים, משרדי פרסום ולקוחות הסומכים על בורותינו בזכויותינו. מצ"ב – החוק הישן החוק החדש ההבדלים בינהם כתבה שמסבירה את הנושא בשפה קלה פוסט מקיף בשפה קלה שמסביר הכל ועוד מידע ויקיפדי מקיף דיון חשוב של מאיירים בראשות ליאורה גרוסמן- בנושא חוקי התקשרות מאייר-לקוח- של אגודת המאיירים עו"ד עוז חיים מסביר בפשטות ונוקב בגובה פיצויים בעקרון לכם- היוצרים זכות בלעדית : לפרסם, להעתיק, לשדר, להעמיד לידי הציבור, ליצור יצירה נגזרת , ולהשכיר. לכם- ולא לאף אחד אחר. (אלא אם כן נתתם את רשותכם, או חתמתם על חוזה- וגם אז- יש להגביל זכויות העוברות לאנשים אחרים- ולקרוא להם -"זכויות שימוש / הפצה / פרסום וכו) ישנן גם זכויות מוסריות - אשר אינן ניתנות להעברה ונשארות שלכם לנצח . מעבר לזכויות, יש גם אתיקה ודרך התנהלות בין לקוח לאומן. ולקבל תשובה מהירה ומספקת ציטטות משעשעות לעומת כל אלו
Sticky Content blog 17 April 2014 The all-too-common issue of Frankencontent – content whose effectiveness has been undermined by excessive, uncoordinated stakeholder input – takes on a whole new dimension of horror when it comes to localisation, writes Yusuf Bhana of 11 April 2014 If you feel like you’re sinking in a world of content with too much to do and nowhere to begin, it’s time you got to grips with a content audit. 03 April 2014 Livechats are an often-overlooked content-marketing tactic that can bring new people to your site, and help establish your organisation as a thought leader and curator of debate on key topics. 28 March 2014 Breaking grammar rules and keeping things simple ‒ what digital marketers can learn from Apple… Apple knows a thing or two about selling itself and its products. 21 March 2014 Google has redesigned its search results page for a ‘simpler, cleaner’ look. 14 March 2014 27 February 2014 Content marketing only works if people want to read it. 21 February 2014 14 February 2014
The Rise of Green Gamification Who said going green had to be boring? Maybe the same people who believe games are just entertainment. Both myths are being shattered by the growing phenomenon of green gamification – the use of games to make sustainability fun and rewarding. The growth of green gamification is being accelerated by forces ranging from the government’s Green Button promotion of energy usage data to the digital generation’s strong desire for smartphone apps that allow them to manage resource consumption. Much as Nike+ Fuelband is turning exercise from a chore into a cool activity, a suite of green web and mobile apps are transforming the way people approach environmental stewardship. In isolation, recycling a bottle or turning off the lights may not sound enjoyable to the average person. Recommended for YouWebcast: Convert Like a Boss: How to Achieve 30% Gains in Conversion Rates in 7 Days Social comparison – the relative performance compared to peers – is a powerful motivator for achievement.
Avoid Duplicate Content and Online Content Plagiarism With DupeFree Pro v2 - gamification | Wildfire Creative Sight – a glimpse of the future? A while back I got interested in gamification (or use of game mechanics or game dynamics) as a way of driving participation and engagement in projects and campaigns. There are many great examples that show how the use of gamification can generate positive change, from encouraging people to recycle or engage with their communities. However there is also a lurking dark side to gamification as people become more and more reliant on technology to run their lives, and nothing puts it as clearly as this film. Created by Eran May-raz and Daniel Lazo, Sight takes us into a wild, dark future where gamification has taken over every aspect of society from cooking food to dating! The Recycling Game Did you ever think that recycling was a bit boring? Read more… Playpumps revisited – appropriate technology? Last week we posted an article on the PlayPump – which on the surface looks like a wonderful innovation to alleviate access to water. Read more… Read more… Read more…
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