Design Thinking for Social Innovation
Designers have traditionally focused on enhancing the look and functionality of products. Recently, they have begun using design techniques to tackle more complex problems, such as finding ways to provide low-cost healthcare throughout the world. Businesses were the first to embrace this new approach—called design thinking—and nonprofits are beginning to adopt it too. In an area outside Hyderabad, India, between the suburbs and the countryside, a young woman—we’ll call her Shanti—fetches water daily from the always-open local borehole that is about 300 feet from her home. Shanti has many reasons not to use the water from the Naandi treatment center, but they’re not the reasons one might think. Although Shanti can walk to the facility, she can’t carry the 5-gallon jerrican that the facility requires her to use. The community treatment center was designed to produce clean and potable water, and it succeeded very well at doing just that. Design Thinking at Work The Origin of Design Thinking
Design Thinking... What is That?
To promote its new Athleisure Makeup line, Tarte partnered with social media "fitfluencers" to push the concept that "sporty is the new sexy." The campaign, titled Hustle & Glow, includes a beautifully produced video in which a woman wakes up in her spacious Malibu mansion and heads to the bathroom for a full beauty routine in preparation to . . . go on a solo run. The video was met with wide appreciation from Tarte fans (and nearly 80,000 YouTube views), with many saying it inspired them to get out there and look good on the asphalt (or sand). In other words, yoga pants for your face. "These are high-maintenance products with a low-maintenance routine," says Tarte CMO Candace Craig Bulishak. Birchbox, the beauty e-tailer and subscription service, also noticed that their customers were among the women embracing the athleisure trend, says PR director Jenna Hilzenrath. The concept is working. More Than A Fad Birchbox’s success shouldn’t be a surprise. That was in June 2015. The Message
Design Thinking Barcelona
Design Thinking for Educators Toolkit
The Design Thinking for Educators Toolkit contains the process and methods of design adapted for the context of K–12 education. It offers new ways for educators to be intentional and collaborative as they design solutions for their schools, empowering educators to create impactful solutions for complex challenges. Teachers all over the globe are using it to create new solutions for their classrooms, schools and communities—using empathy to help develop curriculum, engaging students in helping to design their spaces and working with each other to create new tools and processes for school-based challenges. The effort is helping teachers become agents of change within their schools, driving new small- and large-scale innovations. At IDEO, we’ve been using similar processes, methods and tools for years in tackling some dauntingly complex challenges. More often than not, we’ve experienced how Design Thinking helps to get to the next step.
Innovation Through Design Thinking
03/16/2006 12:00 PM WongTimothy Brown, CEO, IDEODescription: Not so long ago, Tim Brown recounts, designers belonged to a "priesthood." Given an assignment, a designer would disappear into a back room, "bring the result out under a black sheet and present it to the client." Brown and his colleagues at IDEO, the company that brought us the first Apple Macintosh mouse, couldn't have traveled farther from this notion. At IDEO, a "design thinker" must not only be intensely collaborative, but "empathic, as well as have a craft to making things real in the world." Since design flavors virtually all of our experiences, from products to services to spaces, a design thinker must explore a "landscape of innovation" that has to do with people, their needs, technology and business. Design thinkers must set out like anthropologists or psychologists, investigating how people experience the world emotionally and cognitively. credit MIT World -- special events and lectures license MIT TechTV
Design Thinking | Thoughts by Tim Brown
Design Thinking « Roger Martin
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple’s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? To innovate and win, companies need design thinking. Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation. FORMAT: Hardcover PUBLISHER: Harvard Business School Press PUBLISH DATE: November 2009 ISBN: 1422177807 PAGES: 256
Design thinking
Design thinking stands for design-specific cognitive activities that designers apply during the process of designing.[1] Overview[edit] Design thinking has come to be defined as combining empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality in analyzing and fitting various solutions to the problem context.[2] According to Tim Brown, CEO and president of IDEO, the goal of Design Thinking is "matching people’s needs with what is technologically feasible and viable as a business strategy" [3] The premise of teaching Design Thinking is that by knowing about how designers approach problems and the methods which they use to ideate, select and execute solutions, individuals and businesses will be better able to improve their own problem solving processes and take innovation to a higher level. Origins of the term[edit] (For a detailed evolution, see History, below.) Solution-based thinking[edit] Bryan Lawson Architects vs. Lawson found that:
Steps in a Design Thinking Process
Understanding is the first phase of the design thinking process. During this phase, students immerse themselves in learning. They talk to experts and conduct research. The goal is to develop background knowledge through these experiences. They use their developing understandings as a springboard as they begin to address design challenges. Students become keen people watchers in the observation phase of the design thinking process. In this phase of design thinking, students the focus is on becoming aware of peoples’ needs and developing insights. user + need + insight This statement ends with a suggestion about how to make changes that will have an impact on peoples’ experiences. Ideating is a critical component of design thinking. Prototyping is a rough and rapid portion of the design process. Testing is part of an iterative process that provides students with feedback.
