Specify your canonical Carpe diem on any duplicate content worries: we now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that's accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version. Let's take our old example of a site selling Swedish fish. Imagine that your preferred version of the URL and its content looks like this: However, users (and Googlebot) can access Swedish fish through multiple (not as simple) URLs. Or they have completely identical content, but with different URLs due to things such as a tracking parameters or a session ID: Now, you can simply add this <link> tag to specify your preferred version:
Yahoo! Search Blog Screaming Frog SEO Spider Tool & Crawler Software About The Tool The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and large websites, where manually checking every page would be extremely labour intensive, and where you can easily miss a redirect, missing page title, or duplicate page issue. The SEO Spider allows you to export key onsite SEO elements (URL, page title, meta description, headings etc) to a spread sheet, so it can easily be used as a base for SEO recommendations. Crawl 500 URLs For Free The ‘lite’ version of the tool is free to download and use. For just £199 per year you can purchase a licence, which removes the 500 URL crawl limit, allows you to save crawls, and opens up the spider’s configuration options and advanced features. Alternatively hit the ‘buy a licence’ button in the SEO Spider to buy a licence after downloading and trialing the software. FAQ & User Guide For more guidance and tips on our to use the Screaming Frog SEO crawler – Updates
FAQ - schema.org What is the purpose of schema.org? Why are Google, Bing, Yandex and Yahoo! collaborating? Aren't you competitors? There are lots of schemas out there. Is schema.org a standards body like the W3C or IETF ? How does schema.org relate to Facebook Open Graph? What's coming next? Who is managing schema.org on an ongoing basis? Is schema.org available in multiple languages? How do I mark up my site using this schema? Why should I add markup? This is too much work. I have already added markup in some other format (i.e. microformats, RDFa, data-vocabulary.org, etc). My website contains content that is of a type that is unsupported. Do I have to mark up every property? Why microdata? Why don't you support other vocabularies such as FOAF, SKOS, etc? Where can I give feedback, report bugs, etc.? What do you mean by "Schema Version 0.9x" that is on every schema page? Q: What is the purpose of schema.org? Q: Why are Google, Bing, Yandex and Yahoo! Q: There are lots of schemas out there. No. Q: Why microdata?
Introducing Rich Snippets Webmaster Level: All As a webmaster, you have a unique understanding of your web pages and the content they represent. Google helps users find your page by showing them a small sample of that content -- the "snippet." Rich Snippets give users convenient summary information about their search results at a glance. To display Rich Snippets, Google looks for markup formats (microformats and RDFa) that you can easily add to your own web pages. and now with microformats markup: or alternatively, use RDFa markup. By incorporating standard annotations in your pages, you not only make your structured data available for Google's search results, but also for any service or tool that supports the same standard. To ensure that this additional data is as helpful as possible to users, we'll be rolling this feature out gradually, expanding coverage to more sites as we do more experiments and process feedback from webmasters. Now, time for some Q&A with the team: No. What's next?
Net Applications | Bringing Together Applications, Services and Partners AdWords : Générateur de mots clés L'Outil de planification des mots clés associe les fonctionnalités du Générateur de mots clés et de l'outil de prévision du trafic afin de faciliter la planification des campagnes sur le Réseau de Recherche. C'est la raison pour laquelle le Générateur de mots clés n'est plus disponible. L'outil de planification des mots clés vous aide à trouver de nouvelles idées de mots clés et de groupes d'annonces, et à obtenir des estimations concernant leurs performances afin de déterminer l'enchère et le budget qui vous conviennent. Vous pouvez ensuite ajouter votre sélection de mots clés et de groupes d'annonces à vos campagnes. Remarque Pour accéder à l'outil de planification des mots clés, connectez-vous à votre compte AdWords sur la page Nous avons également intégré de nouvelles fonctionnalités à l'outil de planification des mots clés. Pas de données sur le type de correspondance pour le volume de recherche Prenons, par exemple, le mot clé chocolat noir.
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